Winning Elections With Political Marketing

Author: Philip J Davies
Publisher: Routledge
ISBN: 1136450432
Size: 37.31 MB
Format: PDF, Mobi
View: 7482
Download Read Online

Winning Elections With Political Marketing from the Author: Philip J Davies. Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.

Political Marketing In Canada

Author: Alex Marland
Publisher: UBC Press
ISBN: 0774822317
Size: 62.58 MB
Format: PDF, Kindle
View: 3565
Download Read Online

Political Marketing In Canada from the Author: Alex Marland. Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing ďż˝ and its promises ďż˝ in practice.

Political Marketing

Author: Wojciech Cwalina
Publisher: Routledge
ISBN: 1317462599
Size: 48.47 MB
Format: PDF, Mobi
View: 2890
Download Read Online

Political Marketing from the Author: Wojciech Cwalina. Marketing's role in the political process does not go unquestioned in this book. The authors present the importance of political marketing techniques for the stability of democratic institutions, and also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative "do's and don'ts" for political marketing practice that strengthens civic education and democratic governance. --Book Jacket.

Political Marketing In The 2016 U S Presidential Election

Author: Jamie Gillies
Publisher: Springer
ISBN: 3319593455
Size: 14.62 MB
Format: PDF, Kindle
View: 842
Download Read Online

Political Marketing In The 2016 U S Presidential Election from the Author: Jamie Gillies. This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

Electoral Strategies And Political Marketing

Author: Shaun Bowler
Publisher: Springer
ISBN: 1349224111
Size: 74.60 MB
Format: PDF, Mobi
View: 2338
Download Read Online

Electoral Strategies And Political Marketing from the Author: Shaun Bowler. Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

Political Marketing And The 2015 Uk General Election

Author: Darren G. Lilleker
Publisher: Springer
ISBN: 1137584408
Size: 66.24 MB
Format: PDF
View: 5428
Download Read Online

Political Marketing And The 2015 Uk General Election from the Author: Darren G. Lilleker. This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.

Political Marketing And British Political Parties

Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719060175
Size: 38.10 MB
Format: PDF, Kindle
View: 3723
Download Read Online

Political Marketing And British Political Parties from the Author: Jennifer Lees-Marshment. This work discusses how British political parties have to use sophisticated marketing techniques in order to gain electoral success. The title goes on to discuss what this means for democracy - are parties more responsive, voters more critical and is there a greater focus on policy and delivery?

Campaigns And Political Marketing

Author: Wayne Steger
Publisher: Routledge
ISBN: 1136446559
Size: 34.28 MB
Format: PDF
View: 3435
Download Read Online

Campaigns And Political Marketing from the Author: Wayne Steger. Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultants—and their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Political Marketing In The United States

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1136212183
Size: 23.18 MB
Format: PDF, Kindle
View: 2867
Download Read Online

Political Marketing In The United States from the Author: Jennifer Lees-Marshment. Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

The Idea Of Political Marketing

Author: Nicholas J. O'Shaughnessy
Publisher: Greenwood Publishing Group
ISBN: 9780275975951
Size: 30.63 MB
Format: PDF
View: 3862
Download Read Online

The Idea Of Political Marketing from the Author: Nicholas J. O'Shaughnessy. Examines how the theory and practice of marketing has been and can be applied to politics.