Winning Elections With Political Marketing

Author: Philip J Davies
Publisher: Routledge
ISBN: 1136450432
Size: 39.64 MB
Format: PDF, ePub, Mobi
View: 2781
Download Read Online

Winning Elections With Political Marketing from the Author: Philip J Davies. Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.

Campaign Communication And Political Marketing

Author: Philippe J. Maarek
Publisher: John Wiley & Sons
ISBN: 1444340697
Size: 79.55 MB
Format: PDF, Docs
View: 1732
Download Read Online

Campaign Communication And Political Marketing from the Author: Philippe J. Maarek. Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

The Marketing Of The President

Author: Bruce I. Newman
Publisher: SAGE
ISBN: 9780803951389
Size: 74.73 MB
Format: PDF, Docs
View: 2483
Download Read Online

The Marketing Of The President from the Author: Bruce I. Newman. Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 131768625X
Size: 23.39 MB
Format: PDF, ePub, Mobi
View: 5371
Download Read Online

Political Marketing from the Author: Jennifer Lees-Marshment. Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Political Marketing

Author: Wojciech Cwalina
Publisher: Routledge
ISBN: 1317462599
Size: 47.12 MB
Format: PDF
View: 7605
Download Read Online

Political Marketing from the Author: Wojciech Cwalina. Marketing's role in the political process does not go unquestioned in this book. The authors present the importance of political marketing techniques for the stability of democratic institutions, and also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative "do's and don'ts" for political marketing practice that strengthens civic education and democratic governance. --Book Jacket.

The Idea Of Political Marketing

Author: Nicholas J. O'Shaughnessy
Publisher: Greenwood Publishing Group
ISBN: 9780275975951
Size: 60.78 MB
Format: PDF, Kindle
View: 914
Download Read Online

The Idea Of Political Marketing from the Author: Nicholas J. O'Shaughnessy. Examines how the theory and practice of marketing has been and can be applied to politics.

Branding The Candidate

Author: Lisa D. Spiller
Publisher: ABC-CLIO
ISBN: 0313394040
Size: 61.72 MB
Format: PDF, Mobi
View: 389
Download Read Online

Branding The Candidate from the Author: Lisa D. Spiller. · "Promise meters" with which to evaluate candidate campaign promises and marketing strategies · Charts and tables that summarize information about political marketing, including presidential campaign slogans, political fundraising regulations, and results · Sidebars highlighting campaign quotes and calling out key points · Enlightening, chapter-by-chapter summaries of lessons learned to empower voters to resist political campaign marketing manipulation

The Marketing Revolution In Politics

Author: Bruce I. Newman
Publisher: University of Toronto Press
ISBN: 144264799X
Size: 73.50 MB
Format: PDF, ePub, Docs
View: 1798
Download Read Online

The Marketing Revolution In Politics from the Author: Bruce I. Newman. In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

Political Marketing In Canada

Author: Alex Marland
Publisher: UBC Press
ISBN: 0774822317
Size: 34.71 MB
Format: PDF, ePub, Mobi
View: 620
Download Read Online

Political Marketing In Canada from the Author: Alex Marland. Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing ďż˝ and its promises ďż˝ in practice.

Winning Elections And Influencing Politicians For Library Funding

Author: Patrick "PC" Sweeney
Publisher: Neal-Schuman Publishers
ISBN: 9780838915561
Size: 31.28 MB
Format: PDF, ePub
View: 1389
Download Read Online

Winning Elections And Influencing Politicians For Library Funding from the Author: Patrick "PC" Sweeney. Funding for libraries cannot be left to chance. Librarians, library trustees and Friends groups must be willing to play the game, focusing on strategies that include educating the community and motivating people to come out and vote to support library issues at the polls. This book will give you the tools you need to think through all the angles and win the elections.