Trust Power And Public Relations In Financial Markets

Author: Clea Bourne
Publisher: Routledge
ISBN: 1317963946
Size: 27.45 MB
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Trust Power And Public Relations In Financial Markets from the Author: Clea Bourne. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.

Trust Or Consequences

Author: Al Golin
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814427456
Size: 71.67 MB
Format: PDF
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Trust Or Consequences from the Author: Al Golin. The recent rash of corporate scandals—and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald’s, Toyota, Owens-Corning, and many others. Trust or Consequences shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. This essential book reveals how to: * create an effective trust strategy * determine the impact of trust issues on stakeholders * assess trust-building performance and calculate the difficulty of restoring trust * create a ""trust bank"" for saving deposits of good will to draw on as needed Trust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage.

Journalism And Pr

Author: John Lloyd
Publisher: I.B.Tauris
ISBN: 0857737414
Size: 26.46 MB
Format: PDF, ePub
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Journalism And Pr from the Author: John Lloyd. Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and – often – mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players – who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection – especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now – must now – become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built – this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

Power And Justice In International Relations

Author: Dr Andreas Oberprantacher
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409499383
Size: 35.19 MB
Format: PDF, ePub, Docs
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Power And Justice In International Relations from the Author: Dr Andreas Oberprantacher. Outstanding and thought-provoking, this book provides up-to-date and in-depth analyses of current developments in international politics. It highlights the (unilateral) use of force in international relations and its implication for international law, the chances and risks of international criminal justice, and the question of epistemic violence with regard to dominant discourses in the theory of international relations, such as nation-building and intercultural dialogue. Furthermore, the book focuses on conditions for global social and ecological justice in international economics against the background of financial crisis. It contributes in particular to a better understanding of the relation between power and justice in view of current global tensions while reflecting the work of the internationally acclaimed philosopher Hans Köchler.

Financial Public Relations

Author: Pat Bowman
Publisher: Butterworth-Heinemann
ISBN: 1483105717
Size: 73.73 MB
Format: PDF, ePub, Mobi
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Financial Public Relations from the Author: Pat Bowman. Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company’s relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.

Social Innovation

Author: A. Nicholls
Publisher: Springer
ISBN: 0230367097
Size: 19.96 MB
Format: PDF, Kindle
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Social Innovation from the Author: A. Nicholls. Focusing on social innovation broadly conceived in the context of social entrepreneurship and social enterprise in their global context this book is organised to address three of the most important themes in social innovation: strategies and logics, performance measurement and governance, and finally, sustainability and the environment.

American Power After The Financial Crisis

Author: Jonathan Kirshner
Publisher: Cornell University Press
ISBN: 0801454786
Size: 11.93 MB
Format: PDF, ePub, Docs
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American Power After The Financial Crisis from the Author: Jonathan Kirshner. The global financial crisis of 2007–2008 was both an economic catastrophe and a watershed event in world politics. In American Power after the Financial Crisis, Jonathan Kirshner explains how the crisis altered the international balance of power, affecting the patterns and pulse of world politics. The crisis, Kirshner argues, brought about an end to what he identifies as the "second postwar American order" because it undermined the legitimacy of the economic ideas that underpinned that order—especially those that encouraged and even insisted upon uninhibited financial deregulation. The crisis also accelerated two existing trends: the relative erosion of the power and political influence of the United States and the increased political influence of other states, most notably, but not exclusively, China. Looking ahead, Kirshner anticipates a “New Heterogeneity” in thinking about how best to manage domestic and international money and finance. These divergences—such as varying assessments of and reactions to newly visible vulnerabilities in the American economy and changing attitudes about the long-term appeal of the dollar—will offer a bold challenge to the United States and its essentially unchanged disposition toward financial policy and regulation. This New Heterogeneity will contribute to greater discord among nations about how best to manage the global economy. A provocative look at how the 2007–2008 economic collapse diminished U.S. dominance in world politics, American Power after the Financial Crisis suggests that the most significant and lasting impact of the crisis and the Great Recession will be the inability of the United States to enforce its political and economic priorities on an increasingly recalcitrant world.

Public Relations Democracy

Author: Aeron Davis
Publisher:
ISBN: 9780719060687
Size: 54.91 MB
Format: PDF, Kindle
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Public Relations Democracy from the Author: Aeron Davis. This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.

The Oxford Handbook Of Asian Business Systems

Author: Michael A. Witt
Publisher: OUP Oxford
ISBN: 0191626554
Size: 29.22 MB
Format: PDF, Kindle
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The Oxford Handbook Of Asian Business Systems from the Author: Michael A. Witt. Much of the existing literature within the "varieties of capitalism" (VOC) and "comparative business systems" fields of research is heavily focused on Europe, Japan, and the Anglo-Saxon nations. As a result, the field has yet to produce a detailed empirical picture of the institutional structures of most Asian nations and to explore to what extent existing theory applies to the Asian context. The Oxford Handbook of Asian Business Systems aims to address this imbalance by exploring the shape and consequences of institutional variations across the political economies of different societies within Asia. Drawing on the deep knowledge of 31 leading experts, this book presents an empirical, comparative institutional analysis of 13 major Asian business systems between India and Japan. To aid comparison, each country chapter follows the same consistent outline. Complementing the country chapters are eleven contributions examining major themes across the region in comparative perspective and linking the empirical picture to existing theory on these themes. A further three chapters provide perspectives on the influence of history and institutional change. The concluding chapters spell out the implications of all these chapters for scholars in the field and for business practitioners in Asia. The Handbook is a major reference work for scholars researching the causes of success and failure in international business in Asia.