Trust Power And Public Relations In Financial Markets

Author: Clea Bourne
Publisher: Taylor & Francis
ISBN: 1317963954
Size: 12.20 MB
Format: PDF, ePub, Mobi
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Trust Power And Public Relations In Financial Markets from the Author: Clea Bourne. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.

Financial Public Relations

Author: Pat Bowman
Publisher: Butterworth-Heinemann
ISBN: 1483105717
Size: 32.83 MB
Format: PDF, ePub
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Financial Public Relations from the Author: Pat Bowman. Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company’s relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.

Power And Justice In International Relations

Author: Dr Andreas Oberprantacher
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409499383
Size: 34.10 MB
Format: PDF, Kindle
View: 4665
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Power And Justice In International Relations from the Author: Dr Andreas Oberprantacher. Outstanding and thought-provoking, this book provides up-to-date and in-depth analyses of current developments in international politics. It highlights the (unilateral) use of force in international relations and its implication for international law, the chances and risks of international criminal justice, and the question of epistemic violence with regard to dominant discourses in the theory of international relations, such as nation-building and intercultural dialogue. Furthermore, the book focuses on conditions for global social and ecological justice in international economics against the background of financial crisis. It contributes in particular to a better understanding of the relation between power and justice in view of current global tensions while reflecting the work of the internationally acclaimed philosopher Hans Köchler.

Encyclopedia Of Public Relations

Author: Robert L. Heath
Publisher: SAGE Publications
ISBN: 1452276226
Size: 71.88 MB
Format: PDF, ePub
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Encyclopedia Of Public Relations from the Author: Robert L. Heath. When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Social Innovation

Author: A. Nicholls
Publisher: Springer
ISBN: 0230367097
Size: 39.83 MB
Format: PDF, Mobi
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Social Innovation from the Author: A. Nicholls. Focusing on social innovation broadly conceived in the context of social entrepreneurship and social enterprise in their global context this book is organised to address three of the most important themes in social innovation: strategies and logics, performance measurement and governance, and finally, sustainability and the environment.

Public Relations Democracy

Author: Aeron Davis
Publisher:
ISBN: 9780719060687
Size: 43.76 MB
Format: PDF, Mobi
View: 1164
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Public Relations Democracy from the Author: Aeron Davis. This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.

Public Relations Review

Author: Foundation for Public Relations Research and Education (U.S.)
Publisher:
ISBN:
Size: 45.76 MB
Format: PDF, Docs
View: 3891
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Public Relations Review from the Author: Foundation for Public Relations Research and Education (U.S.).

Financial Markets

Author: United States. Congress. Senate. Committee on Finance. Subcommittee on Financial Markets
Publisher:
ISBN:
Size: 28.55 MB
Format: PDF
View: 1829
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Financial Markets from the Author: United States. Congress. Senate. Committee on Finance. Subcommittee on Financial Markets.