Transmedia Storytelling And The New Era Of Media Convergence In Higher Education

Author: Stavroula Kalogeras
Publisher: Springer
ISBN: 1137388374
Size: 17.67 MB
Format: PDF, ePub
View: 2219
Download Read Online

Transmedia Storytelling And The New Era Of Media Convergence In Higher Education from the Author: Stavroula Kalogeras. In the age of media convergence, stories have morphed into new forms yet their core purpose remains the same, which is to pass on knowledge and information. This book argues that the inherent interactivity of the internet and the emotional engagement of story can lead to innovative pedagogies in media-rich environments.

Digital Arts And Entertainment Concepts Methodologies Tools And Applications

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466661151
Size: 60.65 MB
Format: PDF, ePub
View: 6027
Download Read Online

Digital Arts And Entertainment Concepts Methodologies Tools And Applications from the Author: Management Association, Information Resources. In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Convergence Culture

Author: Henry Jenkins
Publisher: NYU Press
ISBN: 9780814743072
Size: 43.76 MB
Format: PDF, Mobi
View: 7563
Download Read Online

Convergence Culture from the Author: Henry Jenkins. Henry Jenkins at [email protected] (video) Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award 2007 Choice Outstanding Academic Title Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America’s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show’s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

Spreadable Media

Author: Henry Jenkins
Publisher: NYU Press
ISBN: 0814743900
Size: 26.54 MB
Format: PDF
View: 6361
Download Read Online

Spreadable Media from the Author: Henry Jenkins. Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but “spreadability” describes the ways content travels through social media. Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like “memes” and “viral” to the concept of “Web 2.0” and the popular notion of “influencers.” Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others—from both the U.S. and around the world—the authors illustrate the contours of our current media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.

The Hybrid Media System

Author: Andrew Chadwick
Publisher: Oxford University Press
ISBN: 0199759480
Size: 71.49 MB
Format: PDF, Kindle
View: 3509
Download Read Online

The Hybrid Media System from the Author: Andrew Chadwick. Through a new interpretation of contemporary political communication encompassing news making, election campaigning, citizen activism, and government, this book shows how the interactions among older and newer media technologies, genres, norms, behaviors, and organizational forms now shape power relations among political actors, media, and publics.

Encyclopedia Of Information Science And Technology Third Edition

Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1466658894
Size: 23.19 MB
Format: PDF
View: 6718
Download Read Online

Encyclopedia Of Information Science And Technology Third Edition from the Author: Khosrow-Pour, Mehdi. "This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.

Confronting The Challenges Of Participatory Culture

Author: Henry Jenkins
Publisher: MIT Press
ISBN: 0262258293
Size: 61.63 MB
Format: PDF, Docs
View: 2169
Download Read Online

Confronting The Challenges Of Participatory Culture from the Author: Henry Jenkins. Many teens today who use the Internet are actively involved in participatory cultures -- joining online communities (Facebook, message boards, game clans), producing creative work in new forms (digital sampling, modding, fan videomaking, fan fiction), working in teams to complete tasks and develop new knowledge (as in Wikipedia), and shaping the flow of media (as in blogging or podcasting). A growing body of scholarship suggests potential benefits of these activities, including opportunities for peer-to-peer learning, development of skills useful in the modern workplace, and a more empowered conception of citizenship. Some argue that young people pick up these key skills and competencies on their own by interacting with popular culture; but the problems of unequal access, lack of media transparency, and the breakdown of traditional forms of socialization and professional training suggest a role for policy and pedagogical intervention.This report aims to shift the conversation about the "digital divide" from questions about access to technology to questions about access to opportunities for involvement in participatory culture and how to provide all young people with the chance to develop the cultural competencies and social skills needed. Fostering these skills, the authors argue, requires a systemic approach to media education; schools, afterschool programs, and parents all have distinctive roles to play.The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning

The Wealth Of Networks

Author: Yochai Benkler
Publisher: Yale University Press
ISBN: 9780300125771
Size: 54.62 MB
Format: PDF, Mobi
View: 2764
Download Read Online

The Wealth Of Networks from the Author: Yochai Benkler. With the radical changes in information production that the Internet has introduced, we stand at an important moment of transition, says Yochai Benkler in this thought-provoking book. The phenomenon he describes as social production is reshaping markets, while at the same time offering new opportunities to enhance individual freedom, cultural diversity, political discourse, and justice. But these results are by no means inevitable: a systematic campaign to protect the entrenched industrial information economy of the last century threatens the promise of today’s emerging networked information environment. In this comprehensive social theory of the Internet and the networked information economy, Benkler describes how patterns of information, knowledge, and cultural production are changing--and shows that the way information and knowledge are made available can either limit or enlarge the ways people can create and express themselves. He describes the range of legal and policy choices that confront us and maintains that there is much to be gained--or lost--by the decisions we make today.

Communication Culture And Hegemony

Author: MartĂ­n Barbero MartĂ­n B.
Publisher: SAGE Publications Limited
ISBN:
Size: 77.87 MB
Format: PDF, ePub, Mobi
View: 920
Download Read Online

Communication Culture And Hegemony from the Author: MartĂ­n Barbero MartĂ­n B.. "Important contribution to Latin American cultural studies focuses on popular culture within a general theory of hegemony. Also relates how mass media define national identities"--Handbook of Latin American Studies, v. 57.