The Ultimate Marketing Plan

Author: Dan S Kennedy
Publisher: Simon and Schuster
ISBN: 1440514321
Size: 53.59 MB
Format: PDF
View: 1594
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The Ultimate Marketing Plan from the Author: Dan S Kennedy. Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.

The Ultimate Marketing Plan

Author: Dan S. Kennedy
Publisher: Simon and Schuster
ISBN: 1440511845
Size: 67.20 MB
Format: PDF, Docs
View: 1077
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The Ultimate Marketing Plan from the Author: Dan S. Kennedy. New marketing and communication techniques are transforming how companies do business.In this new edition of his top-selling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into a complete plan that will strengthen customer bases without breaking the budget.

The Ultimate Marketing Plan

Author: Dan S. Kennedy
Publisher: Adams Media
ISBN: 144051433X
Size: 27.46 MB
Format: PDF
View: 1023
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The Ultimate Marketing Plan from the Author: Dan S. Kennedy. New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers.In this new edition of his top-selling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into a complete plan that will strengthen customer bases without breaking the budget. Now with updated examples, marketing techniques, and contributions from experts, Kennedy offers an approach that catapults companies to the cutting edge.

The Ultimate Sales Letter 3rd Editon E Book

Author: Dan S Kennedy
Publisher: Simon and Schuster
ISBN: 1605508276
Size: 43.81 MB
Format: PDF, ePub, Mobi
View: 4482
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The Ultimate Sales Letter 3rd Editon E Book from the Author: Dan S Kennedy. Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

No B S Guide To Direct Response Social Media Marketing

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 161308322X
Size: 30.49 MB
Format: PDF, ePub, Docs
View: 5166
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No B S Guide To Direct Response Social Media Marketing from the Author: Dan S. Kennedy. To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales

Buy Now

Author: Rick Cesari
Publisher: John Wiley & Sons
ISBN: 1118007891
Size: 41.96 MB
Format: PDF
View: 2499
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Buy Now from the Author: Rick Cesari. Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

No B S Direct Marketing

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613080298
Size: 13.38 MB
Format: PDF, Docs
View: 7767
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No B S Direct Marketing from the Author: Dan S. Kennedy. Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in 'ordinary’ businesses including retail stores, restaurants, sales careers - reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses! Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never new existed!

Outrageous Advertising That S Outrageously Successful

Author: Bill Glazer
Publisher: Morgan James Publishing
ISBN: 0982379390
Size: 74.60 MB
Format: PDF, ePub, Mobi
View: 7226
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Outrageous Advertising That S Outrageously Successful from the Author: Bill Glazer. When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy. Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return!

No B S Direct Marketing

Author: Dan Kennedy
Publisher: Entrepreneur Press
ISBN: 1599185016
Size: 32.59 MB
Format: PDF, ePub
View: 876
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No B S Direct Marketing from the Author: Dan Kennedy. This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.

The Ultimate Marketing Plan

Author: Dan S. Kennedy
Publisher: Adams Media
ISBN: 9781593374969
Size: 54.35 MB
Format: PDF, ePub
View: 1946
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The Ultimate Marketing Plan from the Author: Dan S. Kennedy. More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.