The Sage Handbook Of Marketing Theory

Author: Pauline Maclaran
Publisher: SAGE
ISBN: 144620698X
Size: 77.81 MB
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The Sage Handbook Of Marketing Theory from the Author: Pauline Maclaran. Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

The Sage Handbook Of Marketing Theory

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1497042143
Size: 20.66 MB
Format: PDF, Mobi
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The Sage Handbook Of Marketing Theory from the Author: CTI Reviews. Facts101 is your complete guide to The Sage Handbook of Marketing Theory. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

E Study Guide For The Sage Handbook Of Marketing Theory By Mark Tadajewski Isbn 9781847875051

Author: Cram101 Textbook Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467230898
Size: 68.26 MB
Format: PDF, Mobi
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E Study Guide For The Sage Handbook Of Marketing Theory By Mark Tadajewski Isbn 9781847875051 from the Author: Cram101 Textbook Reviews. Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.

The Sage Handbook Of International Marketing

Author: Masaaki Kotabe
Publisher: SAGE
ISBN: 1412934281
Size: 74.49 MB
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The Sage Handbook Of International Marketing from the Author: Masaaki Kotabe. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.

The Sage Handbook Of Social Marketing

Author: Gerard Hastings
Publisher: SAGE
ISBN: 144625447X
Size: 74.38 MB
Format: PDF, ePub
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The Sage Handbook Of Social Marketing from the Author: Gerard Hastings. For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

The Sage Handbook Of Advertising

Author: Gerard J Tellis
Publisher: SAGE
ISBN: 147397156X
Size: 39.37 MB
Format: PDF, Mobi
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The Sage Handbook Of Advertising from the Author: Gerard J Tellis. 'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IPA 'Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us' - Philip Kotler, Kellogg School of Management 'When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do' - Sir Martin Sorrell, CEO, WPP 'This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment' - Lord (Maurice) Saatchi, Chairman, M&C Saatchi 'This magnificent volume captures all we need to know about how advertising works and its context' - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

The Sage Handbook Of Public Opinion Research

Author: Wolfgang Donsbach
Publisher: SAGE
ISBN: 1446206513
Size: 75.15 MB
Format: PDF, Kindle
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The Sage Handbook Of Public Opinion Research from the Author: Wolfgang Donsbach. 'Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher's bookshelf' - Sir Robert Worcester, Founder of MORI and President of WAPOR '82-'84. 'This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research' - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden 'The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia' - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) 'This is the most comprehensive book on public opinion research to date' - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people's attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term 'public opinion' and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.

The Sage Handbook Of Family Business

Author: Leif Melin
Publisher: SAGE
ISBN: 1473971225
Size: 60.43 MB
Format: PDF, Kindle
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The Sage Handbook Of Family Business from the Author: Leif Melin. The SAGE Handbook of Family Business captures the conceptual map and state-of-the-art thinking on family business - an area experiencing rapid global growth in research and education since the last three decades. Edited by the leading figures in family business studies, with contributions and editorial board support from the most prominent scholars in the field, this Handbook reflects on the development and current status of family enterprise research in terms of applied theories, methods, topics investigated, and perspectives on the field's future. The SAGE Handbook of Family Business is divided into following six sections, allowing for ease of navigation while gaining a multi-dimensional perspective and understanding of the field. Part I: Theoretical perspectives in family business studies Part II: Major issues in family business studies Part III: Entrepreneurial and managerial aspects in family business studies Part IV: Behavioral and organizational aspects in family business studies Part V: Methods in use in family business studies Part VI: The future of the field of family business studies By including critical reflections and presenting possible alternative perspectives and theories, this Handbook contributes to the framing of future research on family enterprises around the world. It is an invaluable resource for current and future scholars interested in understanding the unique dynamics of family enterprises under the rubric of entrepreneurship, strategic management, organization theory, accounting, marketing or other related areas.

The Sage Handbook Of Quantitative Methods In Psychology

Author: Roger E Millsap
Publisher: SAGE
ISBN: 144620667X
Size: 14.56 MB
Format: PDF, ePub, Mobi
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The Sage Handbook Of Quantitative Methods In Psychology from the Author: Roger E Millsap. `I often... wonder to myself whether the field needs another book, handbook, or encyclopedia on this topic. In this case I think that the answer is truly yes. The handbook is well focused on important issues in the field, and the chapters are written by recognized authorities in their fields. The book should appeal to anyone who wants an understanding of important topics that frequently go uncovered in graduate education in psychology' - David C Howell, Professor Emeritus, University of Vermont Quantitative psychology is arguably one of the oldest disciplines within the field of psychology and nearly all psychologists are exposed to quantitative psychology in some form. While textbooks in statistics, research methods and psychological measurement exist, none offer a unified treatment of quantitative psychology. The SAGE Handbook of Quantitative Methods in Psychology does just that. Each chapter covers a methodological topic with equal attention paid to established theory and the challenges facing methodologists as they address new research questions using that particular methodology. The reader will come away from each chapter with a greater understanding of the methodology being addressed as well as an understanding of the directions for future developments within that methodological area. Drawing on a global scholarship, the Handbook is divided into seven parts: Part One: Design and Inference: addresses issues in the inference of causal relations from experimental and non-experimental research, along with the design of true experiments and quasi-experiments, and the problem of missing data due to various influences such as attrition or non-compliance. Part Two: Measurement Theory: begins with a chapter on classical test theory, followed by the common factor analysis model as a model for psychological measurement. The models for continuous latent variables in item-response theory are covered next, followed by a chapter on discrete latent variable models as represented in latent class analysis. Part Three: Scaling Methods: covers metric and non-metric scaling methods as developed in multidimensional scaling, followed by consideration of the scaling of discrete measures as found in dual scaling and correspondence analysis. Models for preference data such as those found in random utility theory are covered next. Part Four: Data Analysis: includes chapters on regression models, categorical data analysis, multilevel or hierarchical models, resampling methods, robust data analysis, meta-analysis, Bayesian data analysis, and cluster analysis. Part Five: Structural Equation Models: addresses topics in general structural equation modeling, nonlinear structural equation models, mixture models, and multilevel structural equation models. Part Six: Longitudinal Models: covers the analysis of longitudinal data via mixed modeling, time series analysis and event history analysis. Part Seven: Specialized Models: covers specific topics including the analysis of neuro-imaging data and functional data-analysis.

The Sage Handbook Of Sport Management

Author: Russell Hoye
Publisher: SAGE
ISBN: 1473959225
Size: 71.36 MB
Format: PDF, Kindle
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The Sage Handbook Of Sport Management from the Author: Russell Hoye. The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe.