The Political Marketing Revolution

Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719063077
Size: 31.91 MB
Format: PDF, Kindle
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The Political Marketing Revolution from the Author: Jennifer Lees-Marshment. This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

The Marketing Revolution In Politics

Author: Bruce I. Newman
Publisher: University of Toronto Press
ISBN: 144264799X
Size: 77.36 MB
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The Marketing Revolution In Politics from the Author: Bruce I. Newman. In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

The Political Marketing Game

Author: J. Lees-Marshment
Publisher: Springer
ISBN: 0230299512
Size: 60.67 MB
Format: PDF
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The Political Marketing Game from the Author: J. Lees-Marshment. The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1317686241
Size: 12.71 MB
Format: PDF, Mobi
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Political Marketing from the Author: Jennifer Lees-Marshment. Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

The Market Revolution

Author: Charles Sellers
Publisher: Oxford University Press
ISBN: 0199762422
Size: 67.39 MB
Format: PDF, ePub, Mobi
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The Market Revolution from the Author: Charles Sellers. In The Market Revolution, one of America's most distinguished historians offers a major reinterpretation of a pivotal moment in United States history. Based on impeccable scholarship and written with grace and style, this volume provides a sweeping political and social history of the entire period from the diplomacy of John Quincy Adams to the birth of Mormonism under Joseph Smith, from Jackson's slaughter of the Indians in Georgia and Florida to the Depression of 1819, and from the growth of women's rights to the spread of the temperance movement. Equally important, he offers a provocative new way of looking at this crucial period, showing how the boom that followed the War of 1812 ignited a generational conflict over the republic's destiny, a struggle that changed America dramatically. Sellers stresses throughout that democracy was born in tension with capitalism, not as its natural political expression, and he shows how the massive national resistance to commercial interests ultimately rallied around Andrew Jackson. An unusually comprehensive blend of social, economic, political, religious, and cultural history, this accessible work provides a challenging analysis of this period, with important implications for the study of American history as a whole. It will revolutionize thinking about Jacksonian America.

Political Marketing

Author: Darren G. Lilleker
Publisher: Manchester University Press
ISBN: 9780719068713
Size: 45.67 MB
Format: PDF, Kindle
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Political Marketing from the Author: Darren G. Lilleker. Political marketing is becoming a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair. This work considers the problems with the market-oriented approach, examining the difficulties faced by New Labour in government.

Political Marketing

Author: Wojciech Cwalina
Publisher: Routledge
ISBN: 1317462599
Size: 33.17 MB
Format: PDF, ePub, Docs
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Political Marketing from the Author: Wojciech Cwalina. Marketing's role in the political process does not go unquestioned in this book. The authors present the importance of political marketing techniques for the stability of democratic institutions, and also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative "do's and don'ts" for political marketing practice that strengthens civic education and democratic governance. --Book Jacket.

Political Marketing And British Political Parties

Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719060175
Size: 64.78 MB
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Political Marketing And British Political Parties from the Author: Jennifer Lees-Marshment. This work discusses how British political parties have to use sophisticated marketing techniques in order to gain electoral success. The title goes on to discuss what this means for democracy - are parties more responsive, voters more critical and is there a greater focus on policy and delivery?

Managing And Marketing Health Services

Author: Angus Laing
Publisher: Cengage Learning EMEA
ISBN: 9781861526786
Size: 17.51 MB
Format: PDF, Kindle
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Managing And Marketing Health Services from the Author: Angus Laing. The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies. Managing & Marketing Health Services provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, understanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services. Managing & Marketing Health Services is intended for post-graduate and post-experience courses in Health Care Management.

Bernie Sanders Guide To Political Revolution

Author: Bernie Sanders
Publisher: Henry Holt and Company (BYR)
ISBN: 1250138914
Size: 27.59 MB
Format: PDF, Docs
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Bernie Sanders Guide To Political Revolution from the Author: Bernie Sanders. In the Bernie Sanders Guide to Political Revolution, Independent congressman, presidential candidate and activist Bernie Sanders continues his fight against the imbalances in the nation’s status quo, and shows you how to make a difference to effect the changes America—and the world—need to create a better tomorrow. Throughout the Presidential campaign, Senator Bernie Sanders promised voters a future to believe in through his progressive platform and a vision for America worth fighting for. This vision calls for an economic, environmental, health care, and social justice revolution beyond the stagnant agendas of Democrat and Republican politicians to build an equitable future for all Americans—especially the younger generation that will inherit the consequences of decisions made now. Inside this practical and inspiring guide to effecting change in today’s world, you’ll learn how to: · Understand and navigate the current system of policy and government · Work to change the system to reflect your values and to protect our society’s most vulnerable · Organize for the causes you care about most · Resources for further reading and organizations to get involved with With more than two decades of Washington D.C. insider knowledge and experience, Senator Sanders knows how to fight and change the system from within, a system desperately in need of reform in health care, immigration, taxes, higher education, climate change, and criminal justice. The political revolution is just beginning. What role will you play?