The Political Marketing Game

Author: J. Lees-Marshment
Publisher: Springer
ISBN: 0230299512
Size: 68.86 MB
Format: PDF, ePub, Docs
View: 3247
Download Read Online

The Political Marketing Game from the Author: J. Lees-Marshment. The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Political Marketing In The United States

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1136212191
Size: 74.65 MB
Format: PDF, Docs
View: 6331
Download Read Online

Political Marketing In The United States from the Author: Jennifer Lees-Marshment. Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 131768625X
Size: 33.62 MB
Format: PDF, ePub, Docs
View: 4135
Download Read Online

Political Marketing from the Author: Jennifer Lees-Marshment. Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

The Ministry Of Public Input

Author: J. Lees-Marshment
Publisher: Springer
ISBN: 1137017783
Size: 13.92 MB
Format: PDF, Docs
View: 790
Download Read Online

The Ministry Of Public Input from the Author: J. Lees-Marshment. As political leaders acknowledge the limits of their power they increasingly integrate constructive input from inside and outside government into their decision-making. A Ministry or Commission of Public Input is necessary to collect, process and communicate input more effectively and politicians need to work with the public to identify solutions.

Author: Peter Thiel
Publisher: Nash Format
ISBN: 6177279147
Size: 75.62 MB
Format: PDF, ePub
View: 7011
Download Read Online

from the Author: Peter Thiel. Ця книжка стане пусковим механізмом для тих, хто прагне мислити та створювати нове, а не копіювати відпрацьовані шаблони. Автор переконує: роблячи те, що ми вже знаємо, ми рухаємо світ від 1 до n, додаючи більше чогось вже знаного; проте щоразу, коли ми створюємо щось нове, ми ступаємо від 0 до 1. Тіль покроково описує дієвість експоненціального закону у світі стартапів, таємниці роботи із венчурним капіталом, а також інноваційні ідеї майбутнього, які змінять життя людей до невпізнаваності...

Comparative Political Leadership

Author: Ludger Helms
Publisher: Springer
ISBN: 1137264918
Size: 24.89 MB
Format: PDF, ePub
View: 6557
Download Read Online

Comparative Political Leadership from the Author: Ludger Helms. This volume has been designed as a key resource in the field of international political leadership research. Written by a team of distinguished leadership scholars from three continents and nine countries, the original chapters gathered in this volume cover all the major fields of political leadership, from executive, legislative and party leadership to leadership in social movements and international organizations. The special value and appeal of this book relates to its genuinely comparative focus that characterizes all chapters.

Political Marketing And British Political Parties

Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719077197
Size: 52.59 MB
Format: PDF, ePub, Mobi
View: 1520
Download Read Online

Political Marketing And British Political Parties from the Author: Jennifer Lees-Marshment. The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism and the need to blend business concepts with a traditional understanding of politics. Lees-Marshment examines Blair’s New Labor Government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

Author: Ювал Ной Харарі
Publisher: Family Leisure Club
ISBN: 6171217425
Size: 14.90 MB
Format: PDF, Mobi
View: 5308
Download Read Online

from the Author: Ювал Ной Харарі. Дослідження, що стало світовим бестселером № 1 за версією The New York Times та лідером продажів на Amazon.com, ламає усталені уявлення про земну історію від появи людини й народження мови до сьогодення і примушує задуматися: шлях розвитку наших предків міг бути зовсім іншим. Долучіться до історичної розвідки, і вас приголомшать неочікувані й сміливі припущення. У книжці ви не знайдете нудної хронології та сухих дат, але разом з автором розмірковуватимете про численні «чому?». ▶ Чому Людина Розумна отримала шанс на майбутнє та що винищило її найближчих древніх родичів? ▶ Чому перехід від збиральництва до сільського господарства став пасткою для людини й погіршив її життя? ▶ Чому могутні імперії інків та монголів зазнали краху та були переможені нечисленними групами європейців? ▶ Що таке «теорія пліток» і як розмови про те, чого насправді не існує, підняли людину на вищий щабель цивілізації? ▶ Що спільного між релігією та ідеологією? Чим відрізняються християнство та буддизм? ▶ Як гроші та кредити стали однією з основних рушійних сил цивілізації? ▶ Чому зруйновані імперії досі керують людством?

Handbook Of Political Marketing

Author: Bruce I. Newman
Publisher: Sage Publications, Inc
ISBN: 9780761911098
Size: 67.36 MB
Format: PDF
View: 6158
Download Read Online

Handbook Of Political Marketing from the Author: Bruce I. Newman. "It has been almost 40 years since John F. Kennedy campaigned for the presidency and introduced a revolutionary approach to campaigning that involved the latest, sophisticated marketing and communication strategies. If Kennedy were alive today and approaching his eightieth birthday, he would no doubt be amazed and intrigued to witness the way in which modern political campaigning has changed since he first redefined the process in 1960. Indeed, the advances and changes in political campaigning and marketing over the past 40 years parallel the explosive innovations that have been made in so many other fields with ties to technology, such as communication, science, and medicine. Today, political campaigns at all levels, from national races to state and local contests, depend on increasingly sophisticated marketing techniques." --Peter D. Hart, President, Peter D. Hart Research Assoc. This unique handbook brings together in one comprehensive volume the leading-edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing: Conceptual and historical origins of political marketing Management of political campaigns Analysis of the political marketplace Development of political strategies Execution of political campaigns Political marketing and democracy Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for politicians, campaign specialists, political consultants, pollsters, political advertising specialists, and anyone interested in the role of marketing in politics.

Author: Daron Acemoğlu
Publisher: Nash Format
ISBN: 6177279333
Size: 53.86 MB
Format: PDF
View: 3980
Download Read Online

from the Author: Daron Acemoğlu. Дарону Аджемоґлу і Джеймсу Робінсону вдалося, здавалося б, неможливе — відповісти на питання, яке до них безрезультатно вивчали століттями: чому одні країни багаті, а інші — бідні? Ґрунтуючись на п’ятнадцятирічних дослідженнях у галузях історії, політології та економіки, автори легко і доступно пояснюють, чому економічний успіх держав не залежить від культури, клімату чи географічного положення. Аджемоґлу та Робінсон переконані: країни стали найуспішнішими через те, що їхні громадяни повалили владну еліту і створили суспільства, де головною цінністю стали рівні економічні та політичні права кожного. На їхню думку, саме свобода робить світ багатшим. Книга «Чому нації занепадають» — своєрідний посібник, який допоможе краще зрозуміти причини, що сприяють процвітанню держав та їхньому занепаду.