The Marketing Revolution In Politics

Author: Bruce I. Newman
Publisher: University of Toronto Press
ISBN: 144264799X
Size: 54.71 MB
Format: PDF, Mobi
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The Marketing Revolution In Politics from the Author: Bruce I. Newman. In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

The Political Marketing Revolution

Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719063077
Size: 31.27 MB
Format: PDF, Mobi
View: 6819
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The Political Marketing Revolution from the Author: Jennifer Lees-Marshment. This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

The Market Revolution

Author: Charles Sellers
Publisher: Oxford University Press
ISBN: 0199762422
Size: 73.99 MB
Format: PDF, Docs
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The Market Revolution from the Author: Charles Sellers. In The Market Revolution, one of America's most distinguished historians offers a major reinterpretation of a pivotal moment in United States history. Based on impeccable scholarship and written with grace and style, this volume provides a sweeping political and social history of the entire period from the diplomacy of John Quincy Adams to the birth of Mormonism under Joseph Smith, from Jackson's slaughter of the Indians in Georgia and Florida to the Depression of 1819, and from the growth of women's rights to the spread of the temperance movement. Equally important, he offers a provocative new way of looking at this crucial period, showing how the boom that followed the War of 1812 ignited a generational conflict over the republic's destiny, a struggle that changed America dramatically. Sellers stresses throughout that democracy was born in tension with capitalism, not as its natural political expression, and he shows how the massive national resistance to commercial interests ultimately rallied around Andrew Jackson. An unusually comprehensive blend of social, economic, political, religious, and cultural history, this accessible work provides a challenging analysis of this period, with important implications for the study of American history as a whole. It will revolutionize thinking about Jacksonian America.

The Pursuit Of Public Power

Author: Jeffrey Paul Brown
Publisher: Kent State University Press
ISBN: 9780873384964
Size: 48.20 MB
Format: PDF, Kindle
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The Pursuit Of Public Power from the Author: Jeffrey Paul Brown. Explores the origins and nature of political culture in Ohio from the American Revolution until the Civil War. Essays examine such topics as voting practices, the role of the state in national economic development, and the relationship between religion and politics.

The Political Marketing Game

Author: J. Lees-Marshment
Publisher: Springer
ISBN: 0230299512
Size: 41.47 MB
Format: PDF, ePub
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The Political Marketing Game from the Author: J. Lees-Marshment. The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Political Marketing

Author: Darren G. Lilleker
Publisher: Manchester University Press
ISBN: 9780719068713
Size: 76.49 MB
Format: PDF, ePub
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Political Marketing from the Author: Darren G. Lilleker. Political marketing is becoming a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair. This work considers the problems with the market-oriented approach, examining the difficulties faced by New Labour in government.

Rip Van Winkle S Neighbors

Author: Thomas S. Wermuth
Publisher: SUNY Press
ISBN: 0791490076
Size: 48.99 MB
Format: PDF, Docs
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Rip Van Winkle S Neighbors from the Author: Thomas S. Wermuth. Explores the social and economic transformations of the mid-Hudson River Valley during the key expansionist period in American history.

Political Marketing And British Political Parties

Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719060175
Size: 33.24 MB
Format: PDF
View: 2925
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Political Marketing And British Political Parties from the Author: Jennifer Lees-Marshment. This work discusses how British political parties have to use sophisticated marketing techniques in order to gain electoral success. The title goes on to discuss what this means for democracy - are parties more responsive, voters more critical and is there a greater focus on policy and delivery?

The Marketing Of Political Parties

Author: Darren G. Lilleker
Publisher: Manchester Univ Pr
ISBN: 9780719073014
Size: 74.84 MB
Format: PDF
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The Marketing Of Political Parties from the Author: Darren G. Lilleker. What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. #xA0;