The Marketing Revolution In Politics

Author: Bruce I. Newman
Publisher: University of Toronto Press
ISBN: 144264799X
Size: 66.74 MB
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The Marketing Revolution In Politics from the Author: Bruce I. Newman. In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

The Political Marketing Revolution

Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719063077
Size: 73.96 MB
Format: PDF, ePub
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The Political Marketing Revolution from the Author: Jennifer Lees-Marshment. This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

The Market Revolution

Author: Charles Sellers
Publisher: Oxford University Press
ISBN: 0199762422
Size: 37.33 MB
Format: PDF, ePub, Mobi
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The Market Revolution from the Author: Charles Sellers. In The Market Revolution, one of America's most distinguished historians offers a major reinterpretation of a pivotal moment in United States history. Based on impeccable scholarship and written with grace and style, this volume provides a sweeping political and social history of the entire period from the diplomacy of John Quincy Adams to the birth of Mormonism under Joseph Smith, from Jackson's slaughter of the Indians in Georgia and Florida to the Depression of 1819, and from the growth of women's rights to the spread of the temperance movement. Equally important, he offers a provocative new way of looking at this crucial period, showing how the boom that followed the War of 1812 ignited a generational conflict over the republic's destiny, a struggle that changed America dramatically. Sellers stresses throughout that democracy was born in tension with capitalism, not as its natural political expression, and he shows how the massive national resistance to commercial interests ultimately rallied around Andrew Jackson. An unusually comprehensive blend of social, economic, political, religious, and cultural history, this accessible work provides a challenging analysis of this period, with important implications for the study of American history as a whole. It will revolutionize thinking about Jacksonian America.

The Political Marketing Game

Author: J. Lees-Marshment
Publisher: Springer
ISBN: 0230299512
Size: 57.32 MB
Format: PDF, Mobi
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The Political Marketing Game from the Author: J. Lees-Marshment. The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Political Marketing

Author: Wojciech Cwalina
Publisher: Routledge
ISBN: 1317462599
Size: 52.93 MB
Format: PDF, Mobi
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Political Marketing from the Author: Wojciech Cwalina. Marketing's role in the political process does not go unquestioned in this book. The authors present the importance of political marketing techniques for the stability of democratic institutions, and also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative "do's and don'ts" for political marketing practice that strengthens civic education and democratic governance. --Book Jacket.

Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 131768625X
Size: 50.78 MB
Format: PDF, ePub, Docs
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Political Marketing from the Author: Jennifer Lees-Marshment. Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Rowntree And The Marketing Revolution 1862 1969

Author: Robert Fitzgerald
Publisher: Cambridge University Press
ISBN: 9780521023788
Size: 69.28 MB
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Rowntree And The Marketing Revolution 1862 1969 from the Author: Robert Fitzgerald. Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.

The Origins Of American Politics

Author: Bernard Bailyn
Publisher: Vintage
ISBN: 0307798518
Size: 66.77 MB
Format: PDF, ePub
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The Origins Of American Politics from the Author: Bernard Bailyn. "An astonishing range of reading in contemporary tracts and modern authorities is manifest, and many aspects of British and colonial affairs are illuminated. As a political analysis this very important contribution will be hard to refute...." —Frederick B. Tolles, Political Science Quarterly "He produces historical analysis which is as revealing to the political scientist or sociologist as to the historian, of the significance of social and cultural forces on political changes in eighteenth-century America." —John D. Lees, Cambridge University Press "...these well-argued essays represent the first sustained and systematic attempt to provide a comprehensive and integrated analysis of all elements of American political life during the late colonial period...the author has once again put all students concerned with colonial America heavily in his intellectual debt." —Jack P. Greene, The New York Historical Society Quarterly "...Mr. Bailyn brings to his effort a splendid gift for pertinent curiosity. What he has found, and what patterns he has made of his findings, light our way through his longitudes and latitudes of scholarly precision." —Charles Poore, The New York Times

The Marketing Of The President

Author: Bruce I. Newman
Publisher: SAGE
ISBN: 9780803951389
Size: 72.37 MB
Format: PDF, ePub
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The Marketing Of The President from the Author: Bruce I. Newman. Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.