The Marketing Pathfinder

Author: David Stewart
Publisher: John Wiley & Sons
ISBN: 1118758919
Size: 44.93 MB
Format: PDF, ePub
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The Marketing Pathfinder from the Author: David Stewart. Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

The Economy Of Northern Ireland

Author: Paul Teague
Publisher: Lawrence And Wishart Ltd
Size: 55.55 MB
Format: PDF, ePub, Mobi
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The Economy Of Northern Ireland from the Author: Paul Teague. The essays in this collection focus on the need for a radical rethink of economic policy in Northern Ireland. The central theme of the collection is that Northern Ireland needs a regional policy based on the creation of an agglomeration economy. This, in turn, requires the back-up of a regional institutional framework. To create such a framework Northern Ireland needs new structures of governance, based on further disconnection from the mainland. Contributors: J.E. Birnie, Vani Borooah, Robert Clulow, Celia Davies, Douglas Hamilton, Mark Hart, Norma Heaton, D.M.W.N. Hitchins, Rory O'Donell, Gillian Robinson, Michael Smyth, Paul Teague, K. Wagner.

Case Studies In Computer Based Management

Author: American Management Association. Administrative Services Division
Size: 57.21 MB
Format: PDF, Kindle
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Case Studies In Computer Based Management from the Author: American Management Association. Administrative Services Division.


Author: Jean Anker
Size: 64.49 MB
Format: PDF
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Libri from the Author: Jean Anker. Vols. 4-24 include Communications of the International Federation of Library Associations (IFLA-FIAB).