The Marketing Pathfinder

Author: David Stewart
Publisher: John Wiley & Sons
ISBN: 1118758919
Size: 75.92 MB
Format: PDF, Kindle
View: 4582
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The Marketing Pathfinder from the Author: David Stewart. Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

Libri

Author: Jean Anker
Publisher:
ISBN:
Size: 72.12 MB
Format: PDF, Kindle
View: 603
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Libri from the Author: Jean Anker. Vols. 4-24 include Communications of the International Federation of Library Associations (IFLA-FIAB).

Defence Journal

Author: Ikram ul-Majeed Sehgal
Publisher:
ISBN:
Size: 21.99 MB
Format: PDF
View: 1178
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Defence Journal from the Author: Ikram ul-Majeed Sehgal.

Pathfinder Origins 1

Author: Erik Mona
Publisher: Dynamite Entertainment
ISBN:
Size: 54.26 MB
Format: PDF, ePub, Docs
View: 4042
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Pathfinder Origins 1 from the Author: Erik Mona. The Origin of many of the Pathfinder's in this special series, and for the elite collector, we have Stjepan Sejic's Art without any trade dress as part of Dynamite's Premium and Signature Program. An exciting new Pathfinder adventure begins! To prove themselves to the Pathfinder Society, Valeros the fighter and his companions must recount tales of their early exploits in a world beset by magic and evil. In this issue, Valeros crosses swords with the brazen barbarian Amiri when both serve as hired guards escorting a doomed caravan through the treacherous Bloodsworn Vale. Sword and sorcery thrills from Pathfinder publisher Erik Mona (Pathfinder: Goblins!) and art from rising star Tom Garcia (Mercy Thompson)! Contains pull-out poster map and official Pathfinder RPG bonus encounter! This issue features bonus content exclusively on comiXology!