The Marketing Of The President

Author: Bruce I. Newman
Publisher: SAGE
ISBN: 9780803951389
Size: 62.87 MB
Format: PDF, Kindle
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The Marketing Of The President from the Author: Bruce I. Newman. Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

The Marketing Revolution In Politics

Author: Bruce I. Newman
Publisher: University of Toronto Press
ISBN: 144264799X
Size: 33.98 MB
Format: PDF, ePub, Docs
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The Marketing Revolution In Politics from the Author: Bruce I. Newman. In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

The Contribution Of Political Marketing In The Re Election Of President Gbagbo During The 2010 Presidential Elactions In Ivory Coast

Author: Assoa Ettien
Publisher: GRIN Verlag
ISBN: 3640717961
Size: 13.44 MB
Format: PDF, ePub
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The Contribution Of Political Marketing In The Re Election Of President Gbagbo During The 2010 Presidential Elactions In Ivory Coast from the Author: Assoa Ettien. Essay from the year 2009 in the subject Politics - International Politics - Region: Africa, grade: A, Atlantic International University, language: English, comment: This Essay is a practical application of the course to a real life situation., abstract: This Essay examines how Political Marketing was used by American political leaders to keep political power as long as possible. We tried to apply the same rules to some African political leaders: the example of President Gbagbo who needs political Marketing to save his power.

Political Marketing In The 2016 U S Presidential Election

Author: Jamie Gillies
Publisher: Springer
ISBN: 3319593455
Size: 50.38 MB
Format: PDF, ePub
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Political Marketing In The 2016 U S Presidential Election from the Author: Jamie Gillies. This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

Handbook Of Political Marketing

Author: Bruce I. Newman
Publisher: Sage Publications, Inc
ISBN: 9780761911098
Size: 36.36 MB
Format: PDF, Docs
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Handbook Of Political Marketing from the Author: Bruce I. Newman. "It has been almost 40 years since John F. Kennedy campaigned for the presidency and introduced a revolutionary approach to campaigning that involved the latest, sophisticated marketing and communication strategies. If Kennedy were alive today and approaching his eightieth birthday, he would no doubt be amazed and intrigued to witness the way in which modern political campaigning has changed since he first redefined the process in 1960. Indeed, the advances and changes in political campaigning and marketing over the past 40 years parallel the explosive innovations that have been made in so many other fields with ties to technology, such as communication, science, and medicine. Today, political campaigns at all levels, from national races to state and local contests, depend on increasingly sophisticated marketing techniques." --Peter D. Hart, President, Peter D. Hart Research Assoc. This unique handbook brings together in one comprehensive volume the leading-edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing: Conceptual and historical origins of political marketing Management of political campaigns Analysis of the political marketplace Development of political strategies Execution of political campaigns Political marketing and democracy Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for politicians, campaign specialists, political consultants, pollsters, political advertising specialists, and anyone interested in the role of marketing in politics.

Political Marketing

Author: Kostas Gouliamos
Publisher: Routledge
ISBN: 1135013373
Size: 55.71 MB
Format: PDF, Docs
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Political Marketing from the Author: Kostas Gouliamos. A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Entrepreneurial Marketing

Author: Zubin Sethna
Publisher: Emerald Group Publishing
ISBN: 1781907870
Size: 29.85 MB
Format: PDF, Kindle
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Entrepreneurial Marketing from the Author: Zubin Sethna. This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

The Mass Marketing Of Politics

Author: Bruce I. Newman
Publisher: SAGE Publications
ISBN: 1452263647
Size: 15.68 MB
Format: PDF, ePub
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The Mass Marketing Of Politics from the Author: Bruce I. Newman. The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.

Hbr S 10 Must Reads On Managing People With Featured Article Leadership That Gets Results By Daniel Goleman

Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 142217204X
Size: 17.48 MB
Format: PDF, ePub
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Hbr S 10 Must Reads On Managing People With Featured Article Leadership That Gets Results By Daniel Goleman from the Author: Harvard Business Review. Managing people is fraught with challenges—even if you're a seasoned manager. Here's how to handle them. If you read nothing else on managing people, read these 10 articles (featuring “Leadership That Gets Results,” by Daniel Goleman). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees' performance. HBR's 10 Must Reads on Managing People will inspire you to: Tailor your management styles to fit your people Motivate with more responsibility, not more money Support first-time managers Build trust by soliciting input Teach smart people how to learn from failure Build high-performing teams Manage your boss This collection of best-selling articles includes: featured article "Leadership That Gets Results" by Daniel Goleman, "One More Time: How Do You Motivate Employees?" "The Set-Up-to-Fail Syndrome," "Saving Your Rookie Managers from Themselves," "What Great Managers Do," "Fair Process: Managing in the Knowledge Economy," "Teaching Smart People How to Learn," "How (Un)ethical Are You?" "The Discipline of Teams," and "Managing Your Boss."