The Marketing Of The President

Author: Bruce I. Newman
Publisher: SAGE
ISBN: 9780803951389
Size: 48.49 MB
Format: PDF, Mobi
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The Marketing Of The President from the Author: Bruce I. Newman. Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

The Marketing Revolution In Politics

Author: Bruce I. Newman
Publisher: University of Toronto Press
ISBN: 144264799X
Size: 64.56 MB
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The Marketing Revolution In Politics from the Author: Bruce I. Newman. In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

The Mass Marketing Of Politics

Author: Bruce I. Newman
Publisher: Sage Publications, Inc
ISBN: 9780761909583
Size: 51.19 MB
Format: PDF
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The Mass Marketing Of Politics from the Author: Bruce I. Newman. Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Former U.S. Senator, Public Policy Institute, Southern Illinois University Gatorade and Coke do it, so do candidates for high office-they manufacture images and manipulate reality to win our favor. In this insightful and compelling study, Bruce I. Newman demonstrates what politicians and interest groups are doing to us and what we need to do to strengthen our democracy. --Dennis W. Johnson, Associate Dean, George Washington University Bruce Newman has written an incisive account of the role that marketing plays in contemporary politics. He argues persuasively that mass marketing techniques are profoundly changing and corroding American politics. His book provides an enlightful analysis of the ways in which marketers have transformed the presidential election. --Richard M. Perloff, author of Political Communication: Politics, Press and Public in America This book is a must read for anyone concerned about the growing trend of sound bite over substance, willful manipulation of the media over honest engagement of the American Public. --David Wilhelm, Former Chair of the Democratic National Committee While marketing has led to better quality in most markets, we are beginning to have serious doubts about what is doing to the quality of political life. Bruce Newman raises serious questions about whether anyone of merit can get elected today without the support of expensive and sophisticated marketing machinery. --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Marketing, not ideology, drives America's contemporary political system, with an emphasis on image over substance, personality over issues, and 30-second sound bites over meaningful dialogue. Through the use of carefully crafted messages meant to manipulate voter thinking, the same marketing tactics used by Fortune 500 companies is shaping public opinion. The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool and offers solutions to fix our political system before it is too late. Bruce I. Newman is the author of The Marketing of the President (Sage, 1993) and the forthcoming Handbook of Political Marketing. He has served as a communication advisor to top White House officials and has written widely on the subject of political marketing in both scholarly and popular media. The Mass Marketing of Politics is provocative and essential reading for anyone interested in American politics, marketing, political communication, and media studies.

Political Marketing In The 2016 U S Presidential Election

Author: Jamie Gillies
Publisher: Springer
ISBN: 3319593455
Size: 62.18 MB
Format: PDF, Kindle
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Political Marketing In The 2016 U S Presidential Election from the Author: Jamie Gillies. This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

The Selling Of The President

Author: Joe McGinniss
Publisher: Byliner Inc.
ISBN: 1614520410
Size: 39.68 MB
Format: PDF, ePub, Docs
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The Selling Of The President from the Author: Joe McGinniss. WITH A NEW INTRODUCTION BY THE AUTHOR Joe McGinniss was just twenty-six when he wrote the book that would redefine political journalism. ÒThe Selling of the PresidentÓ, about Richard NixonÕs 1968 run for the White House, was the first book ever to take an unvarnished look at the dirty game of campaign politics. ÒOvernight,Ó Dwight Garner of The New York Times noted, Òit made Theodore WhiteÕs ÔMaking of the PresidentÕ campaign books seem wan and dated.Ó McGinnissÕs startling behind-the-scenes narrative of how a candidate is packaged and sold to the American public stunned readers of the time. Forty-five years later, in the thick of another presidential election, the story is as relevantÑand surprisingÑas ever.Ê With its lively accounts of the clever and cynical men hired to market the Nixon brand (including a young and witty Roger Ailes) and its fresh insights into McLuhanesque campaign techniques, ÒThe Selling of the PresidentÓ examines the genesis of the modern political campaign. As McGinniss writes in a new introduction to this digital edition, ÒÔThe Selling of the PresidentÕ is the first account of the marriage of convenience/mŽnage ˆ trois between national politics, network television, and Madison Avenue.ÓÊ Politics as usual began right here.Ê . . .Ê PRAISE FOR "THE SELLING OF THE PRESIDENT" ÒMcGinniss blessed this land with his book ÔThe Selling of the President, 1968Õ.ÓÊ ÐRobert Sherrill, ÒWashington Post Book WorldÓÊ ÒDevastatingly funny and angryÉMcGinniss has given us a damning but terribly amusing picture of the flackery in one campaignÉThe problem will be around longer than Nixon willÉYou can read this book and laughÑ-or maybe weep a little at how you were sold a president.ÓÊ ÐDavid Broder, ÒWashington PostÓÊ ÒStinging, bitterly comicÉWhat McGinniss saw and heard he has recorded artfully enough to simultaneously entertain us and make us fear for the future of the Republic.ÓÊ ÐÒNew York TimesÓÊ ÒAn appalled, savage and charming chronicle of Mr. NixonÕs 1968 electoral campaign.ÓÊ ÐMurray Kempton, ÒLife MagazineÓÊ

Handbook Of Political Marketing

Author: Bruce I. Newman
Publisher: Sage Publications, Inc
ISBN: 9780761911098
Size: 27.64 MB
Format: PDF
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Handbook Of Political Marketing from the Author: Bruce I. Newman. "It has been almost 40 years since John F. Kennedy campaigned for the presidency and introduced a revolutionary approach to campaigning that involved the latest, sophisticated marketing and communication strategies. If Kennedy were alive today and approaching his eightieth birthday, he would no doubt be amazed and intrigued to witness the way in which modern political campaigning has changed since he first redefined the process in 1960. Indeed, the advances and changes in political campaigning and marketing over the past 40 years parallel the explosive innovations that have been made in so many other fields with ties to technology, such as communication, science, and medicine. Today, political campaigns at all levels, from national races to state and local contests, depend on increasingly sophisticated marketing techniques." --Peter D. Hart, President, Peter D. Hart Research Assoc. This unique handbook brings together in one comprehensive volume the leading-edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing: Conceptual and historical origins of political marketing Management of political campaigns Analysis of the political marketplace Development of political strategies Execution of political campaigns Political marketing and democracy Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for politicians, campaign specialists, political consultants, pollsters, political advertising specialists, and anyone interested in the role of marketing in politics.

O A Presidential Novel

Author: Anonymous
Publisher: Simon and Schuster
ISBN: 085720498X
Size: 53.97 MB
Format: PDF, Kindle
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O A Presidential Novel from the Author: Anonymous. O: A Presidential Novelis a novel about aspiration and delusion, set during the presidential election of 2012 and written by an anonymous author who has spent years observing politics and the fraught relationship between public image and self-regard. The novel includes revealing and insightful portraits of many prominent figures in the political world - some invented and some real.


Author: Scott Stratten
Publisher: John Wiley & Sons
ISBN: 1118288416
Size: 49.80 MB
Format: PDF, ePub, Mobi
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Unmarketing from the Author: Scott Stratten. Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows! "[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!" —Famous author who hasn't read this book "This book has a great amount of words." —Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial "This book is the greatest business book in the world, besides mine." —Author who only gives testimonials to people who give him one in return

Political Marketing

Author: Kostas Gouliamos
Publisher: Routledge
ISBN: 1135013365
Size: 24.24 MB
Format: PDF, Kindle
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Political Marketing from the Author: Kostas Gouliamos. A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Guerrilla Marketing Attack

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395502204
Size: 80.13 MB
Format: PDF, Docs
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Guerrilla Marketing Attack from the Author: Jay Conrad Levinson. This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.