The Marketing Of Political Parties

Author: Darren G. Lilleker
Publisher: Manchester Univ Pr
ISBN: 9780719073014
Size: 64.30 MB
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The Marketing Of Political Parties from the Author: Darren G. Lilleker. What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. #xA0;

The Marketing Of Political Parties

Author: Marco Gutekunst
Publisher:
ISBN: 9783639312959
Size: 60.68 MB
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The Marketing Of Political Parties from the Author: Marco Gutekunst. This book presents a comprehensive examinination whether age influences the perception of political marketing methods. An analysis of the current state of research, which defines political marketing as a discipline of classic marketing, points out the similarities and differences. It further explores the marketing environment of political parties and addresses the most controversial issues. Qualitative in-depth interviews with experts detect the most commonly used techniques in political marketing: election posters, Facebook, YouTube, Twitter, candidate websites, TV advertising and local events. A quantitative study explores how those techniques are perceived by respondents. Focus group interviews further reveal the reasons for the detected significant differences. By comparing the results with research data from the United States it further analyses that there are indeed intercultural differences in the perception of political marketing.

Political Marketing And British Political Parties

Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719060175
Size: 31.39 MB
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Political Marketing And British Political Parties from the Author: Jennifer Lees-Marshment. This work discusses how British political parties have to use sophisticated marketing techniques in order to gain electoral success. The title goes on to discuss what this means for democracy - are parties more responsive, voters more critical and is there a greater focus on policy and delivery?

The Idea Of Political Marketing

Author: Nicholas J. O'Shaughnessy
Publisher: Greenwood Publishing Group
ISBN: 9780275975951
Size: 56.57 MB
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The Idea Of Political Marketing from the Author: Nicholas J. O'Shaughnessy. Examines how the theory and practice of marketing has been and can be applied to politics.

Relational Political Marketing In Party Centred Democracies

Author: Helene P.M. Johansen
Publisher: Routledge
ISBN: 1317068319
Size: 63.13 MB
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Relational Political Marketing In Party Centred Democracies from the Author: Helene P.M. Johansen. This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in later years also the relatively new but rapidly expanding field of political marketing. Such approaches are founded on the assumption that all markets are driven exclusively by exchange dynamics and this has in turn rendered the most basic workings of co-production and participation-oriented party-centred political systems theoretically invisible. The author starts by providing a thorough and wide-ranging critical assessment of the theoretical underpinnings of the contemporary political marketing literature and its market-based political science antecedents. Using a relationship marketing perspective the author goes on to offer a re-conceptualisation of these political spheres in terms of 'markets' which addresses the theoretical inadequacies of prior research. She closes by examining some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties. This book is essential reading to all those interested in party-centred politics and political marketing, as well as democratic theorists and students of political theory in general.

Political Marketing In The United States

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1136212183
Size: 34.76 MB
Format: PDF
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Political Marketing In The United States from the Author: Jennifer Lees-Marshment. Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Global Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1135261407
Size: 80.54 MB
Format: PDF
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Global Political Marketing from the Author: Jennifer Lees-Marshment. There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Political Marketing In Canada

Author: Alex Marland
Publisher: UBC Press
ISBN: 0774822317
Size: 79.44 MB
Format: PDF, ePub
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Political Marketing In Canada from the Author: Alex Marland. Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing � and its promises � in practice.

Political Marketing

Author: Darren G. Lilleker
Publisher: Manchester University Press
ISBN: 9780719068713
Size: 76.16 MB
Format: PDF
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Political Marketing from the Author: Darren G. Lilleker. Political marketing is becoming a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair. This work considers the problems with the market-oriented approach, examining the difficulties faced by New Labour in government.

Marketing Strategies Of Nigerian Political Parties

Author: Rowland Enwuzuruike Worlu
Publisher: LAP Lambert Academic Publishing
ISBN: 9783844391091
Size: 33.86 MB
Format: PDF, Mobi
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Marketing Strategies Of Nigerian Political Parties from the Author: Rowland Enwuzuruike Worlu. This work examines the marketing strategies ofdominant political parties in Nigeria with focus on2003 General Elections. The broad objective of theresearch is to examine whether contemporary politicalparties in Nigeria are market-oriented organizations;and whether marketing offers a solution to thecurrent democratic challenges in Nigeria. The study employed the survey method of research in which thedata required for the study were generated throughthe instruments of questionnaire, and in-depthinterviews . Four dominant political parties wereselected out of thirty political parties thatparticipated in the 2003 General Elections, and theirelectorates. Quota and stratified sampling techniqueswere mostly used in their selection; and a sample of800 respondents was considered.The answers to thereturned questionnaire formed the data which wereanalyzed with tables, frequencies, percentages, ANOVAand chi-square to crystallize the findings. Thefindings indicate that 52% of electoral success inNigeria is determined by marketing strategies whilethe remaining 48% is ascribable to anti-democraticforces like state power, godfatherism, etc.