The Mass Marketing Of Politics

Author: Bruce I. Newman
Publisher: SAGE
ISBN: 0761909591
Size: 23.73 MB
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The Mass Marketing Of Politics from the Author: Bruce I. Newman. The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.

Handbook Of Political Marketing

Author: Bruce I. Newman
Publisher: Sage Publications, Inc
ISBN: 9780761911098
Size: 61.37 MB
Format: PDF, Mobi
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Handbook Of Political Marketing from the Author: Bruce I. Newman. "It has been almost 40 years since John F. Kennedy campaigned for the presidency and introduced a revolutionary approach to campaigning that involved the latest, sophisticated marketing and communication strategies. If Kennedy were alive today and approaching his eightieth birthday, he would no doubt be amazed and intrigued to witness the way in which modern political campaigning has changed since he first redefined the process in 1960. Indeed, the advances and changes in political campaigning and marketing over the past 40 years parallel the explosive innovations that have been made in so many other fields with ties to technology, such as communication, science, and medicine. Today, political campaigns at all levels, from national races to state and local contests, depend on increasingly sophisticated marketing techniques." --Peter D. Hart, President, Peter D. Hart Research Assoc. This unique handbook brings together in one comprehensive volume the leading-edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing: Conceptual and historical origins of political marketing Management of political campaigns Analysis of the political marketplace Development of political strategies Execution of political campaigns Political marketing and democracy Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for politicians, campaign specialists, political consultants, pollsters, political advertising specialists, and anyone interested in the role of marketing in politics.

Political Marketing

Author: Kostas Gouliamos
Publisher: Routledge
ISBN: 1135013373
Size: 33.23 MB
Format: PDF, ePub, Mobi
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Political Marketing from the Author: Kostas Gouliamos. A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Politics And Propaganda

Author: Nicholas J. O'Shaughnessy
Publisher: Manchester University Press
ISBN: 9780719068539
Size: 68.57 MB
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Politics And Propaganda from the Author: Nicholas J. O'Shaughnessy. The twentieth century has been called the century of propaganda. This book explores the concept of propaganda in a genuinely multi-disciplinary way. It begins by defining what propaganda is and how it came into existence, before analysing the three concepts that underpin all propaganda - symbolism, rhetoric and myth. The book then looks at the key elements of propaganda, namely emotion, hyperbole, manipulation and utopla, before presenting a unique theory that the core of propoganda lies in a basic social construction of enmity. Points made in the book are backed up by illuminating case studies from recent history that focus on spin, the war in Afghanistan, single-issue groups, negative advertising, and a powerful final chapter analysing the war in Iraq in 2003.

The Origins Of American Politics

Author: Bernard Bailyn
Publisher: Vintage
ISBN: 0307798518
Size: 15.11 MB
Format: PDF, ePub, Mobi
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The Origins Of American Politics from the Author: Bernard Bailyn. "An astonishing range of reading in contemporary tracts and modern authorities is manifest, and many aspects of British and colonial affairs are illuminated. As a political analysis this very important contribution will be hard to refute...." —Frederick B. Tolles, Political Science Quarterly "He produces historical analysis which is as revealing to the political scientist or sociologist as to the historian, of the significance of social and cultural forces on political changes in eighteenth-century America." —John D. Lees, Cambridge University Press "...these well-argued essays represent the first sustained and systematic attempt to provide a comprehensive and integrated analysis of all elements of American political life during the late colonial period...the author has once again put all students concerned with colonial America heavily in his intellectual debt." —Jack P. Greene, The New York Historical Society Quarterly "...Mr. Bailyn brings to his effort a splendid gift for pertinent curiosity. What he has found, and what patterns he has made of his findings, light our way through his longitudes and latitudes of scholarly precision." —Charles Poore, The New York Times

The Marketing Of The President

Author: Bruce I. Newman
Publisher: SAGE
ISBN: 9780803951389
Size: 59.87 MB
Format: PDF, Mobi
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The Marketing Of The President from the Author: Bruce I. Newman. Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

The Marketing Revolution In Politics

Author: Bruce I. Newman
Publisher: University of Toronto Press
ISBN: 144264799X
Size: 23.44 MB
Format: PDF, Kindle
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The Marketing Revolution In Politics from the Author: Bruce I. Newman. In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

Spin

Author: Clive Veroni
Publisher:
ISBN: 9781770893177
Size: 32.53 MB
Format: PDF, Mobi
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Spin from the Author: Clive Veroni. In the tradition of Malcolm Gladwell's Outliers and Daniel Kahneman's Thinking Fast and Slow, Clive Veroni's Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing. In the early twentieth century political operatives did their work in the backroom, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the backroom to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher. Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Forward-thinking marketers are now adopting these techniques to convince consumers to buy their products. The strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store. Drawing on political and marketing stories from North America, Europe, and beyond, Spin gives readers an insider's view of this stunning turnaround. The book will focus on well-known characters from the worlds of politics and marketing and reveal how all of us will be affected by the surprising new ways in which companies will try to persuade us to vote for their brands.

A Consumers Republic

Author: Lizabeth Cohen
Publisher: Vintage
ISBN: 0307555364
Size: 14.10 MB
Format: PDF
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A Consumers Republic from the Author: Lizabeth Cohen. In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book. From the Trade Paperback edition.

Political Marketing In Canada

Author: Alex Marland
Publisher: UBC Press
ISBN: 0774822317
Size: 53.31 MB
Format: PDF, Kindle
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Political Marketing In Canada from the Author: Alex Marland. Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing � and its promises � in practice.