From Great To Gone

Author: Peter Lorange
Publisher: Routledge
ISBN: 1317132246
Size: 68.80 MB
Format: PDF, Docs
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From Great To Gone from the Author: Peter Lorange. The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers’ connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors’ guidance producers and retailers may develop their own sustainable responses.

The Institutional Development Of Business Schools

Author: Andrew M. Pettigrew
Publisher: Oxford University Press, USA
ISBN: 0198713363
Size: 58.83 MB
Format: PDF, Docs
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The Institutional Development Of Business Schools from the Author: Andrew M. Pettigrew. In recent years business schools have been the fastest growning part of the higher education system. This book assesses this development, and articulates a forward looking research agenda on the study of business schools as institutions.

Management Education For The World

Author: K. Muff
Publisher: Edward Elgar Publishing
ISBN: 1782547649
Size: 25.15 MB
Format: PDF, Kindle
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Management Education For The World from the Author: K. Muff. Ô50+20 not only raises the sights for those charged with the development of our future leaders, but also provides a clear roadmap for delivering on that ambition. As such, it is an important contribution to a journey of transformation that affects not only the future of business, but the very planet itself.Õ Ð Paul Polman, Unilever, US ÔThe 50+20 initiative is an ambitious effort that highlights the urgent need for radical change in what we teach and how management education is delivered today. In a world that faces so many different and fast-evolving challenges, the initiative is indeed timely and needed.Õ Ð Peter Bakker, World Business Council for Sustainable Development, Switzerland ÔWe now finally have a blueprint that can be used as a foundation for a new contract between business schools and society. Changing the way we educate our business leaders for tomorrow will change the world for the better.Õ Ð Rakesh Khurana, Harvard Business School, US For many years commentators have described what is wrong with business schools Ð characterizing them as the breeding grounds of a culture of greed and self-enrichment in global business at the expense of the rest of society and of nature. Management Education for the World is a response to this critique and a handbook for those seeking to educate and create knowledge for a new breed of business leaders. It presents a vision for the transformation of management education in service of the common good and explains how such a vision can be implemented in practice. The 50+20 vision, as it is also known, was developed through a collaborative initiative between the Globally Responsible Leadership Initiative, the World Business School Council for Sustainable Business and the U.N.-backed Principles of Responsible Management Education and draws on the expertise of sustainability scholars, business and business school leaders and thought leaders from many other walks of life. This book explores the 21st century agenda of management education, identifying three fundamental goals: educating and developing globally responsible leaders, enabling business organizations to serve the common good, and engaging in the transformation of business and the economy. It is a clarion call of service to society for a sector lost between the interests of faculty, business and the schools themselves at the expense of people and planet. It sees business education stepping up to the plate with the ability of holding and creating a space to provide responsible leadership for a sustainable world embodied in the central and unifying element of the 50+20 vision, the collaboratory. Management Education for the World is written for everyone concerned or passionate about the future of management education: consultants, facilitators, entrepreneurs and leaders in organizations of any kind, as well as policymakers and others with an interest in new and transformative thinking in the field. In particular, teachers, researchers, students and administrators will find it an invaluable resource on their journey.

The Business School And The Bottom Line

Author: Ken Starkey
Publisher: Cambridge University Press
ISBN: 1139466186
Size: 71.47 MB
Format: PDF, ePub, Docs
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The Business School And The Bottom Line from the Author: Ken Starkey. In recent decades, business schools have become important components of higher education throughout the world. Yet, surprisingly, they have received little serious attention. This book provides a sober and evidence-based assessment, charting the history and character of business schools in the light of current debates about the role of universities and the evolution of advanced economies. Previous commentators have viewed business schools as falling between two stools: lacking in academic rigour yet simultaneously derided by the corporate world as broadly irrelevant. However, over-concern with criticism risks ignoring the benefits of reform. What business schools need is reconfiguration based on new relationships with academia and business. Such change would deliver institutions that are truly fit for purpose, allowing them to become key players in the 21st century's emergent knowledge societies. This timely critique should be read by academics and policy-makers concerned with the present state and future development of business education.

The 100 Year Life

Author: Lynda Gratton
Publisher: Bloomsbury Publishing
ISBN: 1472930169
Size: 52.79 MB
Format: PDF
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The 100 Year Life from the Author: Lynda Gratton. What will your 100-year life look like? Does the thought of working for 60 or 70 years fill you with dread? Or can you see the potential for a more stimulating future as a result of having so much extra time? Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work and then retirement. But this well-established pathway is already beginning to collapse – life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple careers. Whether you are 18, 45 or 60, you will need to do things very differently from previous generations and learn to structure your life in completely new ways. The 100-Year Life is here to help. Drawing on the unique pairing of their experience in psychology and economics, Lynda Gratton and Andrew Scott offer a broad-ranging analysis as well as a raft of solutions, showing how to rethink your finances, your education, your career and your relationships and create a fulfilling 100-year life. · How can you fashion a career and life path that defines you and your values and creates a shifting balance between work and leisure? · What are the most effective ways of boosting your physical and mental health over a longer and more dynamic lifespan? · How can you make the most of your intangible assets – such as family and friends – as you build a productive, longer life? · In a multiple-stage life how can you learn to make the transitions that will be so crucial and experiment with new ways of living, working and learning? Shortlisted for the FT/McKinsey Business Book of the Year Award, The 100-Year Life is a wake-up call that describes what to expect and considers the choices and options that you will face. It is also fundamentally a call to action for individuals, politicians, firms and governments and offers the clearest demonstration that a 100-year life can be a wonderful and inspiring one.

Confronting Managerialism

Author: Robert R. Locke
Publisher: Zed Books Ltd.
ISBN: 1780320744
Size: 37.79 MB
Format: PDF
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Confronting Managerialism from the Author: Robert R. Locke. Confronting Managerialism offers a scathing critique of the influence of neoclassical economics and modern finance on business school teaching and management practice. Locke and Spender show that responsible management has given way to ‘managerialism’, whereby an elite caste of businessmen disconnected from any ethical considerations call the shots. The book traces the loss of managers’ earlier social concerns, amply encouraged by management education’s transformation since the 1960's, especially in the US. It also questions not only the social ethics of the US management caste but its management efficacy compared to systems of management that are highly employee participatory and dependent, such as in Germany and Japan. A unique, topical and controversial look at a subject that impacts us all.

A Handbook For Doctoral Supervisors

Author: Stan Taylor
Publisher: Routledge
ISBN: 1134309368
Size: 18.73 MB
Format: PDF
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A Handbook For Doctoral Supervisors from the Author: Stan Taylor. Historically, it has been presumed that being an experienced researcher was enough in itself to guarantee effective supervision. This has always been a dubious presumption and it has become an untenable one in the light of global developments in the doctorate itself and in the candidate population which have transformed demands upon expectations of supervisors. This handbook will assist new and experienced supervisors to respond to these changes. Divided into six parts the book looks at the following issues: changing contexts of doctoral supervision recruiting, selecting and working with doctoral candidates supporting the research project supporting candidates of all nationalities and academic backgrounds supporting completion of projects and examination evaluation and dissemination of practice. A Handbook for Doctoral Supervisors focuses on the practical needs of supervisors, draws examples from a wide range of countries and uses self-interrogation as a means of encouraging readers to reflect upon their practice, making it an essential read for anyone involved in doctoral supervision.

The Internationalization Of Higher Education And Business Schools

Author: Gabriel Hawawini
Publisher: Springer
ISBN: 9811017573
Size: 25.58 MB
Format: PDF, Docs
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The Internationalization Of Higher Education And Business Schools from the Author: Gabriel Hawawini. This book provides a critical review of the internationalization process among higher education institutions (HEIs), taking a closer look at the case of business schools. The first part offers a novel definition of this phenomenon and examines the forces that drive international initiatives. It then examines and explains the “internationalization paradox”: the observation that despite evidence that many international initiatives fail to deliver what they promise, for the heads of HEIs they nevertheless remain at the top of the agenda. In turn, the second part of the book develops a unifying framework that identifies alternative models of internationalization and explains how they relate to one another. Based on this framework, the book presents a model of the truly global HEI, whose mission is to learn from the world rather than teach the world what it knows. The book’s central thesis is that it is unlikely that HEIs will be able to transform themselves into truly global HEIs because of historical and organizational barriers rather than a shortage of resources or a lack of visionary leadership. The book concludes that most HEIs should refrain from claiming that their aim is to become global institutions, and should instead focus on the successful implementation of an import-export model of internationalization that calls for initiatives such as the internationalization of the curriculum, the creation of student and faculty exchange programs, and the participation in international academic and research partnerships. Any attempt to transform themselves into truly global institutions is unlikely to succeed and may distract them from their fundamental mission: to educate their home-based students and help them become effective global citizens.

Taylor S Master Guide To Landscaping

Author: Rita Buchanan
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618055906
Size: 42.56 MB
Format: PDF, Docs
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Taylor S Master Guide To Landscaping from the Author: Rita Buchanan. Reveals the vital components of landscape design, offering advice on choosing a site, selecting plants, creating garden accessories, and maintaining a landscape.

Rethinking Undergraduate Business Education

Author: Anne Colby
Publisher: John Wiley & Sons
ISBN: 1118038711
Size: 10.52 MB
Format: PDF
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Rethinking Undergraduate Business Education from the Author: Anne Colby. Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.