From Great To Gone

Author: Peter Lorange
Publisher: Routledge
ISBN: 1317132246
Size: 56.62 MB
Format: PDF
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From Great To Gone from the Author: Peter Lorange. The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers’ connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors’ guidance producers and retailers may develop their own sustainable responses.

Human Resource Development

Author: John Walton
Publisher: Palgrave Macmillan
ISBN: 1137361336
Size: 16.41 MB
Format: PDF, ePub
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Human Resource Development from the Author: John Walton. Human Resource Development brings together an internationally recognised group of contributors to provide a critical overview of contemporary concepts, practices and orthodoxies in human resource development (HRD). The book focuses on four key areas of HRD thinking and practice; formative concepts; training and development interventions; career development practices; and team development practices. Each chapter will identify the theoretical and empirical starting points, and outline the context, history, and current utilisation. Theoretical critique is enhanced by practical examples, providing a critical, but highly accessible examination of contemporary HRD practice.

The Institutional Development Of Business Schools

Author: Andrew M. Pettigrew
Publisher: Oxford University Press, USA
ISBN: 0198713363
Size: 50.88 MB
Format: PDF, Docs
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The Institutional Development Of Business Schools from the Author: Andrew M. Pettigrew. In recent years business schools have been the fastest growning part of the higher education system. This book assesses this development, and articulates a forward looking research agenda on the study of business schools as institutions.

The 100 Year Life

Author: Lynda Gratton
Publisher: Bloomsbury Publishing
ISBN: 1472930169
Size: 24.76 MB
Format: PDF, ePub
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The 100 Year Life from the Author: Lynda Gratton. What will your 100-year life look like? Does the thought of working for 60 or 70 years fill you with dread? Or can you see the potential for a more stimulating future as a result of having so much extra time? Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work and then retirement. But this well-established pathway is already beginning to collapse – life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple careers. Whether you are 18, 45 or 60, you will need to do things very differently from previous generations and learn to structure your life in completely new ways. The 100-Year Life is here to help. Drawing on the unique pairing of their experience in psychology and economics, Lynda Gratton and Andrew Scott offer a broad-ranging analysis as well as a raft of solutions, showing how to rethink your finances, your education, your career and your relationships and create a fulfilling 100-year life. · How can you fashion a career and life path that defines you and your values and creates a shifting balance between work and leisure? · What are the most effective ways of boosting your physical and mental health over a longer and more dynamic lifespan? · How can you make the most of your intangible assets – such as family and friends – as you build a productive, longer life? · In a multiple-stage life how can you learn to make the transitions that will be so crucial and experiment with new ways of living, working and learning? Shortlisted for the FT/McKinsey Business Book of the Year Award, The 100-Year Life is a wake-up call that describes what to expect and considers the choices and options that you will face. It is also fundamentally a call to action for individuals, politicians, firms and governments and offers the clearest demonstration that a 100-year life can be a wonderful and inspiring one.

Managing Radical Change

Author: Sumantra Ghoshal
Publisher: Penguin Books India
ISBN: 9780141000220
Size: 28.58 MB
Format: PDF, Docs
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Managing Radical Change from the Author: Sumantra Ghoshal. What Indian Companies Must Do To Become World-Class An Invaluable Roadmap For Indian Executives Who Strive To Excel Winner Of The Dma Escorts Book Award 2000 Managing Radical Change: What Indian Companies Must Do To Become World-Class Looks At What Companies In India Must Do To Rank Among The Best In Their Strategy, Organization And Management. The Authors, Internationally Acclaimed Management Gurus Sumantra Ghoshal And Christopher A. Bartlett And Industry Insider Gita Piramal, Say That Managers Are Aware Of The Need For A Radical Response To The Problems And Challenges Posed By The New Competitive, Technological And Market Demands In India. But, Believing That Change Can Come Only By Degrees, They Hesitate To Initiate Action. The Key Purpose Of This Book Is To Make Managers Believe That Radical Performance Improvement Is Possible. Ghoshal, Piramal And Bartlett Feel That Managers Are The Best Teachers Of Managers, And So Managing Radical Change Is A Distillation Of Lessons Offered By People As Diverse As N.R. Narayana Murthy And Brijmohan Lall Munjal, Keki Dadiseth And Dhirubhai Ambani, Azim Premji And Rohinton Aga, Lakshmi Niwas Mittal And Subhash Chandra, Rahul Bajaj And Parvinder Singh. There Is A Wealth Of Information On The Best Companies In India And Worldwide, Among Them Infosys, Wipro, Reliance, Hindustan Lever, Ge And Abb. Lucidly Written And Brilliantly Argued, Managing Radical Change Is Perhaps The Most Significant Contribution To Indian Management Literature In Recent Times.

Changing On The Job

Author: Jennifer Garvey Berger
Publisher: Stanford University Press
ISBN: 0804782865
Size: 80.68 MB
Format: PDF
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Changing On The Job from the Author: Jennifer Garvey Berger. Listen to people in every field and you'll hear a call for more sophisticated leadership—for leaders who can solve more complex problems than the human race has ever faced. But these leaders won't simply come to the fore; we have to develop them, and we must cultivate them as quickly as is humanly possible. Changing on the Job is a means to this end. As opposed to showing readers how to play the role of a leader in a "paint by numbers" fashion, Changing on the Job builds on theories of adult growth and development to help readers become more thoughtful individuals, capable of leading in any scenario. Moving from the theoretical to the practical, and employing real-world examples, author Jennifer Garvey Berger offers a set of building blocks to help cultivate an agile workforce while improving performance. Coaches, HR professionals, thoughtful leaders, and anyone who wants to flourish on the job will find this book a vital resource for developing their own capacities and those of the talent that they support.

Rebalancing Society

Author: Henry Mintzberg
Publisher: Berrett-Koehler Publishers
ISBN: 1626563187
Size: 72.72 MB
Format: PDF, Mobi
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Rebalancing Society from the Author: Henry Mintzberg. Our world is out of balance, says Henry Mintzberg, and the consequences are proving fateful: the degradation of our environment, the demise of our democracies, and the denigration of ourselves, with greed having been raised to some sort of high calling. But we can set things right.Mintzberg argues that a healthy society is built on three balanced pillars: a public sector of respected governments, a private sector of responsible enterprises, and what he calls a plural sector of robust voluntary associations (nonprofits, NGOs, etc.). Communism collapsed because the public sector was overbearing--balance triumphed in 1989, not capitalism. But that misunderstanding has led to the private sector becoming overbearing in many countries, especially the United States, and this imbalance is wreaking havoc.Many governments are now so co-opted by their private sectors that they won't be able to lead the process of renewal. And corporate social responsibility, however laudable, cannot compensate for the corporate social irresponsibility we see all around us. So Mintzberg offers specific ideas for strengthening the plural sector, which has the inclination and the independence to lead radical renewal by challenging unacceptable practices and developing better ones. This means change must be led not by some "them" but by each of us and all of us--if we care about our planet and our progeny.

The Second Curve

Author: Charles Handy
Publisher: Random House
ISBN: 1473506131
Size: 24.70 MB
Format: PDF
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The Second Curve from the Author: Charles Handy. Britain's leading guru looks to the future. Charles Handy is one of the giants of contemporary thought. His books on management – including Understanding Organizations and Gods of Management – have changed the way we view business. His work on broader issues and trends – such as Beyond Certainty – has changed the way we view society. In The Second Curve, Handy builds on a life's work to glimpse into the future and see what challenges and opportunities lie ahead. He looks at current trends in capitalism and asks whether it is a sustainable system. He explores the dangers of a society built on credit. He challenges the myth that remorseless growth is essential. He even asks whether we should rethink our roles in life – as students, parents, workers and voters – and what the aims of an ideal society of the future should be. Provocative and thoughtful as ever, he sets out the questions we all need to ask ourselves – and points us in the direction of some of the answers.

Taylor S Master Guide To Landscaping

Author: Rita Buchanan
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618055906
Size: 52.64 MB
Format: PDF, Mobi
View: 6650
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Taylor S Master Guide To Landscaping from the Author: Rita Buchanan. Reveals the vital components of landscape design, offering advice on choosing a site, selecting plants, creating garden accessories, and maintaining a landscape.

The Vanishing American Corporation

Author: Gerald F. Davis
Publisher: Berrett-Koehler Publishers
ISBN: 1626562806
Size: 20.39 MB
Format: PDF, ePub, Docs
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The Vanishing American Corporation from the Author: Gerald F. Davis. It may be hard to believe in an era of Walmart, Citizens United, and the Koch brothers, but corporations are on the decline. The number of American companies listed on the stock market dropped by half between 1996 and 2012. In recent years we've seen some of the most storied corporations go bankrupt (General Motors, Chrysler, Eastman Kodak) or disappear entirely (Bethlehem Steel, Lehman Brothers, Borders). Gerald Davis argues this is a root cause of the income inequality and social instability we face today. Corporations were once an integral part of building the middle class. He points out that in their heyday they offered millions of people lifetime employment, a stable career path, health insurance, and retirement pensions. They were like small private welfare states. The businesses that are replacing them will not fill the same role. For one thing, they employ far fewer people—the combined global workforces of Facebook, Yelp, Zynga, LinkedIn, Zillow, Tableau, Zulily, and Box are smaller than the number of people who lost their jobs when Circuit City was liquidated in 2009. And in the “sharing economy,” companies have no obligation to most of the people who work for them—at the end of 2014 Uber had over 160,000 “driver-partners” in the United States but recognized only about 2,000 people as actual employees. Davis tracks the rise of the large American corporation and the economic, social, and technological developments that have led to its decline. The future could see either increasing economic polarization, as careers turn into jobs and jobs turn into tasks, or a more democratic economy built from the grass roots. It's up to us.