Serving Online Customers

Author: Donald A. Barclay
Publisher: Rowman & Littlefield
ISBN: 0810887339
Size: 34.97 MB
Format: PDF, Docs
View: 603
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Serving Online Customers from the Author: Donald A. Barclay. Before the Web existed, anyone who wanted free information had to use the library. Now, a wealth of information on every possible service is accessible online. To compete in the digital age, libraries must provide outstanding customer service to their virtual users. In Serving Online Customers: Lessons for Libraries from the Business World, Donald A. Barclay carefully examines business literature to identify the best customer service practices of online companies and shows readers how to adapt these practices to the library environment. Chapter coverage includes these critical areas: Improving the Self-Service Experience Bringing Reference Service to the Online Customer Adding Libraries to the Distance Education Mix Designing Library Websites for Both Trust and Pleasure Implementing Recommendation Agents and Avatars into Online Services Linking Continuous Assessment to Online Service Improvement This book will help any library greatly enhance their online users’ experience and help bring new users to the library.

Wiley Pathways E Business

Author: Greg Holden
Publisher: John Wiley & Sons
ISBN: 0470198575
Size: 46.78 MB
Format: PDF, Mobi
View: 5526
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Wiley Pathways E Business from the Author: Greg Holden. For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

New Directions In Intelligent Interactive Multimedia Systems And Services 2

Author: Ernesto Damiani
Publisher: Springer
ISBN: 364202937X
Size: 44.75 MB
Format: PDF, ePub
View: 2219
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New Directions In Intelligent Interactive Multimedia Systems And Services 2 from the Author: Ernesto Damiani. The theme of the 2nd International KES Symposium on Intelligent Interactive Multimedia Systems and Services was integration of multimedia processing techniques in a new wave of user-centric services and processes. This text offers the symposium’s proceedings.

Magento 2 Build World Class Online Stores

Author: Fernando J. Miguel
Publisher: Packt Publishing Ltd
ISBN: 1788295064
Size: 70.33 MB
Format: PDF, ePub
View: 6512
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Magento 2 Build World Class Online Stores from the Author: Fernando J. Miguel. Create rich and compelling solutions for Magento 2 by developing and implementing solutions, themes, and extensions About This Book Be proficient in the main functionalities, resources, and system structure of Magento 2 Get to grips with this practical and hands-on guide to raise your web development skills to the next level Packed with several advanced recipes, not just to manage your online store, but to extend and design it as well Who This Book Is For The ideal target audience for this course could be anyone who wants to mould their skills in building amazing e-commerce websites using Magento. We begin right from getting you started with Magento to becoming an expert at building your own online stores with it. What You Will Learn Install and set up the Magento Ecosystem Carry out performance adjustments to speed up your Magento system Transfer your Magento 1 database to Magento 2 using the Magento 2 system tools Build a Magento 2 multi-store by creating a root catalog, subdirectories, and products Design custom themes within the Magento 2 framework Create extensions using Magento 2 Discover what makes Magento 2 different and more powerful In Detail Magento is the leading e-commerce software trusted by world`s leading organizations. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. Our Magento Course will help you gain knowledge and skills that are required to design & develop world class online stores. Magento 2 Development Essentials - This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will learn Search Engine Optimization aspects, create design and customize theme layout, and adjust the Magento System to achieve great performance. Magento 2 Cookbook – This book is divided into several recipes, which show you which steps to take to complete a specific action. It will cover configuring your categories and products, performance tuning, creating a theme, developing a module etc. At the end of this book, you will gain the knowledge to start building a success website. Mastering Magento 2 - This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. This book is your roadmap to managing your Magento store which teaches advanced and successful techniques. Focusing on Magento's Community version, this book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products Magento 2 Development Essentials by Fernando J. Miguel Magento 2 Cookbook by Ray Bogman and Vladimir Kerkhoff Mastering Magento 2 by Bret Williams and Jonathan Bownds Style and approach This course begins by setting up Magento 2 before gradually moving on to setting the basic options of the Sell System. You will master Search Engine Optimization aspects, create designs and customize theme layouts, develop new extensions, and adjust the Magento System to achieve great performance. The book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance.

Practical Applications Of Intelligent Systems

Author: Yinglin Wang
Publisher: Springer Science & Business Media
ISBN: 3642256589
Size: 67.83 MB
Format: PDF, Docs
View: 1741
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Practical Applications Of Intelligent Systems from the Author: Yinglin Wang. Proceedings of the Sixth International Conference on Intelligent System and Knowledge Engineering presents selected papers from the conference ISKE 2011, held December 15-17 in Shanghai, China. This proceedings doesn’t only examine original research and approaches in the broad areas of intelligent systems and knowledge engineering, but also present new methodologies and practices in intelligent computing paradigms. The book introduces the current scientific and technical advances in the fields of artificial intelligence, machine learning, pattern recognition, data mining, information retrieval, knowledge-based systems, knowledge representation and reasoning, multi-agent systems, natural-language processing, etc. Furthermore, new computing methodologies are presented, including cloud computing, service computing and pervasive computing with traditional intelligent methods. The proceedings will be beneficial for both researchers and practitioners who want to utilize intelligent methods in their specific research fields. Dr. Yinglin Wang is a professor at the Department of Computer Science and Engineering, Shanghai Jiao Tong University, China; Dr. Tianrui Li is a professor at the School of Information Science and Technology, Southwest Jiaotong University, China.

Internet Marketing 2 E With E Commerce Powerweb

Author: Rafi Mohammed
Publisher: McGraw-Hill/Irwin
ISBN:
Size: 18.86 MB
Format: PDF, Docs
View: 937
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Internet Marketing 2 E With E Commerce Powerweb from the Author: Rafi Mohammed. Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing – the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.

Grocery E Commerce

Author: Niels Kornum
Publisher: Edward Elgar Publishing
ISBN: 9781781008317
Size: 75.62 MB
Format: PDF, Kindle
View: 1679
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Grocery E Commerce from the Author: Niels Kornum. This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia.

Serving Whose Interests

Author: Jane Kelsey
Publisher: Routledge
ISBN: 1134061218
Size: 45.48 MB
Format: PDF
View: 3016
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Serving Whose Interests from the Author: Jane Kelsey. Serving Whose Interests? explores the political economy of trade in services agreements from a critical legal perspective. The controversy surrounding the General Agreement on Trade in Services (GATS) and its variants at the regional and bilateral levels can, it is argued, be seen as a clash between two paradigms. For most of the twentieth century, under welfare states and state socialism, these services were viewed from a local and national perspective as embodying a mix of economic, social and cultural dimensions and were managed by the state through strong regulation and direct ownership and delivery. That socially based and state-centred approach has been progressively displaced since the 1980s through neoliberal policies of privatisation, deregulation and liberalisation, the transnationalisation of finance and production, and new technologies. The internationalisation of services markets has thus become a driver of contemporary capitalism. The explicit aim of ‘trade in services’ agreements is to lock in national regulations and policies that enhance the profitability of international services markets. They are exclusively the tools of contemporary global capitalism, yet are represented as the new pathway for development. It is argued here, however, that there is a fundamental contradiction between the global market model and the intrinsically social nature of services, whether they are social services like education, media and midwifery, or inputs to capitalist production such as finance, transport, energy, and telecommunications. This book examines and draws out these tensions and contradictions through a combination of theoretical analysis and a series of truly global case studies that include the market in internet gambling, education, pensions, electricity privatisation, supermarkets, tourism, oil, culture, temporary migrants, private finance initiatives and call centres. The product of extensive research by an internationally renowned expert in the area, yet written in an accessible manner, Serving Whose Interests? combines a technical and political analysis that will be of interest to informed trade specialists, academics and students working in the areas of international trade and international trade law, and others with interests in the organisation and regulation of the global economy.

Data Warehousing

Author: C.S.R. PRABHU
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120336275
Size: 47.29 MB
Format: PDF, ePub, Mobi
View: 1116
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Data Warehousing from the Author: C.S.R. PRABHU. The Third Edition of this well-received text analyses the fundamental concepts of data warehousing, data marts, and OLAP. The author discusses, in an easy-to-understand language, important topics such as data mining, how to build a data warehouse, and potential applications of data warehousing technology in government. Besides, the text compares and contrasts the currently available software tools used to design and develop data warehouses. While retaining the six existing case studies, it gives four new case studies:  HARBOR, A Highly Available Data Warehouse  A Typical Business Data Warehouse for a Trading Company  Customer Data Warehouse for the World’s First and Largest Online Bank in the United Kingdom  A German Supermarket EDEKA’s Data Warehouse The book, which is a blend of principles and real-life case studies, is intended as a text for students of B.Tech/M.Tech (Computer Science and Engineering), B.Tech/M.Tech (Information Technology), MBA, M.Sc. (Computer Science), M.Sc. (Information Technology), and MCA. It should also be of considerable utility and worth to software professionals and database practitioners.

Business Law Today Comprehensive Text And Cases Diverse Ethical Online And Global Environment

Author: Roger LeRoy Miller
Publisher: Cengage Learning
ISBN: 1285974425
Size: 49.14 MB
Format: PDF, ePub, Mobi
View: 7384
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Business Law Today Comprehensive Text And Cases Diverse Ethical Online And Global Environment from the Author: Roger LeRoy Miller. BUSINESS LAW TODAY: COMPREHENSIVE immerses you in the excitement of cutting-edge business law with a wide selection of intriguing new cases and thorough coverage of the latest developments in the field. The Tenth Edition of this successful textbook makes the study of business law appealing and relevant--without sacrificing the legal credibility and comprehensive coverage that have made the text a trusted favorite. Each chapter's visually engaging, time-tested learning tools illustrate how law is applied to real-world business problems--and how landmark cases, statutes, and other laws are having a significant impact on the way businesses operate both within the United States and across the globe. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.