Relationship Management And The Management Of Projects

Author: Hedley Smyth
Publisher: Routledge
ISBN: 1134506619
Size: 48.95 MB
Format: PDF, ePub, Docs
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Relationship Management And The Management Of Projects from the Author: Hedley Smyth. Relationship Management and the Management of Projects is a guide to successfully building and managing relationships as a project manager and in the project business. Relationship management is a core skill for any project business to develop capabilities and manage the interface with projects, providing guidance to project managers as they negotiate with business partners and coordinate between business functions. Whatever the structures and procedures an organization has and whatever the project management tools and techniques, they are only as good as the hands they are in. Yet relationship management, though a well-established discipline, is rarely applied to the process-driven world of project management. This book is a much-needed guide to the process of enhancing these skills to boost firm performance, team performance and develop collaborative practices. Hedley Smyth guides you through the processes of relationship management examining the theory and practice. This book highlights the range of options available to further develop current practices to ensure a successful relationship management in all stages of a project’s lifecycle. Relationship Management and the Management of Projects is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Client Relationship Management

Author: David A. Po-Chedley
Publisher: Human Resource Development
ISBN: 9780874256376
Size: 29.31 MB
Format: PDF, ePub, Mobi
View: 342
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Client Relationship Management from the Author: David A. Po-Chedley. This book reveals how to truly excel at meeting client needs--and lock in future business, client testimonials, increased referrals and client loyalty. Insightful and full of common sense, Client Relationship Management sheds new light on managing the six elements of successful client relationship management: The client relationship, relationship/project initiation, planning, implementation, closeout, and application/service plan.

Market Management And Project Business Development

Author: Hedley Smyth
Publisher: Routledge
ISBN: 1134506333
Size: 43.76 MB
Format: PDF, Kindle
View: 6785
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Market Management And Project Business Development from the Author: Hedley Smyth. "Market Management and Project Business Development is a guide to the theory and practice of marketing and selling projects in business. Successfully marketing and selling a project to investors is so crucial an element of project management that it dictates whether the project is funded, and as a result, whether it can go ahead. But marketing and promotion are often not part of the competent project manager's skills set. Moreover, most books available are limited to the selling of construction projects, leading to potential "blind spots" in this area for students, specialists and practitioners which have potential to threaten the success of real-life projects on the ground. This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide through the stages in the process of marketing a project from its inception all the way through to its launch to market, including: the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry"--

Customer Relationship Management

Author: Francis Buttle
Publisher: Routledge
ISBN: 1317654765
Size: 55.37 MB
Format: PDF, Docs
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Customer Relationship Management from the Author: Francis Buttle. Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice. NEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social CRM Big data and unstructured data Recent advances in analytical CRM including next best action solutions Marketing, sales and service automation Customer self-service technologies Making the business case and realising the benefits of investment in CRM Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.

The Crm Project Management Handbook

Author: Michael Gentle
Publisher: Kogan Page Publishers
ISBN: 0749447214
Size: 69.21 MB
Format: PDF, Docs
View: 3650
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The Crm Project Management Handbook from the Author: Michael Gentle. Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.

Customer Relationship Management

Author: Federico Rajola
Publisher: Springer Science & Business Media
ISBN: 3540247181
Size: 41.41 MB
Format: PDF, ePub, Docs
View: 171
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Customer Relationship Management from the Author: Federico Rajola. Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

Stakeholder Relationship Management

Author: Lynda Bourne
Publisher: CRC Press
ISBN: 1317050622
Size: 52.16 MB
Format: PDF
View: 5860
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Stakeholder Relationship Management from the Author: Lynda Bourne. In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people - stakeholders. Gaining and maintaining the support and commitment of stakeholders requires a continuous process of engaging the right stakeholders at the right time and understanding and managing their expectations. Unfortunately, most organisations have difficulty implementing such culture change, and need assistance and guidance to implement a consistent process for identification and management of stakeholders and their changing expectations. As a continuous improvement process, stakeholder management requires understanding and support from everyone in the organisation from the CEO to the short-term contractor. This requires the concepts and practices of effective stakeholder management to become embedded in the culture of the organisation: 'how we do things around here', this book provides the 'road map' to help organisations achieve these objectives. The text has two specific purposes. Firstly, it is an 'how-to' book providing the fundamental processes and practices for improving stakeholder management in endeavours such as projects, and program management offices (PMO), it also gives guidance on organisational survival during mergers and acquisitions, preparing for the tender bidding, and marketing campaigns. Secondly, Lynda Bourne's book is for organisations that have recognised the importance of stakeholder engagement to their success, it is a guidebook for assessing their current maturity regarding implementation of stakeholder relationship management with a series of guidelines and milestones for achieving the preferred level of maturity.

Customer Relationship Management

Author: Judith W. Kincaid
Publisher: Prentice Hall Professional
ISBN: 9780130352118
Size: 45.26 MB
Format: PDF, ePub
View: 3886
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Customer Relationship Management from the Author: Judith W. Kincaid. A practical blueprint to creating a successful CRM programme, this text provides real case studies, process examples and templates to make it easy to get started and then repeat the small steps.

Designing A Data Warehouse

Author: Chris Todman
Publisher: Prentice Hall
ISBN: 9780130897121
Size: 53.50 MB
Format: PDF, ePub, Mobi
View: 6382
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Designing A Data Warehouse from the Author: Chris Todman. The complete guide to building tomorrow's CRM-focused data warehouses. A complete methodology for building CRM-focused data warehouses Planning, ROI, conceptual and logical models, physical implementation, project management, and beyond For database developers, architects, consultants, project managers, and decision-makers Today's next-generation data warehouses are being built with a clear goal: to maximize the power of Customer Relationship Management. To make CRM-focused data warehousing work, you need new techniques, and new methodologies. In this book, Dr. Chris Todman—one of the world's leading data warehouse consultants—delivers the first start-to-finish methodology for defining, designing, and implementing CRM-focused data warehouses. Todman covers all this, and more: Critical design challenges unique to CRM-focused data warehousing A new look at data warehouse conceptual models, logical models, and physical implementation The crucial implications of time in data warehouse modeling and querying Project management: deliverables, assumptions, risks, and team-building—including a full breakdown of work Estimating the ROI of CRM-focused data warehouses up front Choosing software for loading, extraction, transformation, querying, data mining, campaign management, personalization, and metadata DW futures: temporal databases, OLAP SQL extensions, active decision support, integrating external and unstructured data, search agents, and more If you want to leverage the full power of your CRM system, you need a data warehouse designed for the purpose. One book shows you exactly how to build one:Designing Data Warehousesby Dr. Chris Todman.

Project Relationship Management

Author: Ruffin Veal (III)
Publisher:
ISBN:
Size: 73.66 MB
Format: PDF
View: 4058
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Project Relationship Management from the Author: Ruffin Veal (III). Project relationship management (PRM) is the active development, cultivation, and maintenance of project-associated relationships. The author describes the six or seven primary categories of PRM that exist in every project. The practical application of this skill set, added to the non-technical soft skills that are essential aspects of project management, will help to ensure the successful completion of projects.