Relationship Management And The Management Of Projects

Author: Hedley Smyth
Publisher: Routledge
ISBN: 1134506619
Size: 30.23 MB
Format: PDF
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Relationship Management And The Management Of Projects from the Author: Hedley Smyth. Relationship Management and the Management of Projects is a guide to successfully building and managing relationships as a project manager and in the project business. Relationship management is a core skill for any project business to develop capabilities and manage the interface with projects, providing guidance to project managers as they negotiate with business partners and coordinate between business functions. Whatever the structures and procedures an organization has and whatever the project management tools and techniques, they are only as good as the hands they are in. Yet relationship management, though a well-established discipline, is rarely applied to the process-driven world of project management. This book is a much-needed guide to the process of enhancing these skills to boost firm performance, team performance and develop collaborative practices. Hedley Smyth guides you through the processes of relationship management examining the theory and practice. This book highlights the range of options available to further develop current practices to ensure a successful relationship management in all stages of a project’s lifecycle. Relationship Management and the Management of Projects is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Client Relationship Management

Author: David A. Po-Chedley
Publisher: Human Resource Development
ISBN: 9780874256376
Size: 21.63 MB
Format: PDF, ePub
View: 2401
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Client Relationship Management from the Author: David A. Po-Chedley. This book reveals how to truly excel at meeting client needs--and lock in future business, client testimonials, increased referrals and client loyalty. Insightful and full of common sense, Client Relationship Management sheds new light on managing the six elements of successful client relationship management: The client relationship, relationship/project initiation, planning, implementation, closeout, and application/service plan.

Customer Relationship Management

Author: Francis Buttle
Publisher: Routledge
ISBN: 1317654765
Size: 52.41 MB
Format: PDF, Mobi
View: 4184
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Customer Relationship Management from the Author: Francis Buttle. Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice. NEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social CRM Big data and unstructured data Recent advances in analytical CRM including next best action solutions Marketing, sales and service automation Customer self-service technologies Making the business case and realising the benefits of investment in CRM Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.

The Crm Project Management Handbook

Author: Michael Gentle
Publisher: Kogan Page Publishers
ISBN: 0749447214
Size: 62.95 MB
Format: PDF, Mobi
View: 5063
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The Crm Project Management Handbook from the Author: Michael Gentle. Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.

Customer Relationship Management

Author: Federico Rajola
Publisher: Springer Science & Business Media
ISBN: 3540247181
Size: 63.34 MB
Format: PDF, Docs
View: 3272
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Customer Relationship Management from the Author: Federico Rajola. Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

Designing A Data Warehouse

Author: Chris Todman
Publisher: Prentice Hall
ISBN: 9780130897121
Size: 24.80 MB
Format: PDF, ePub, Mobi
View: 4734
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Designing A Data Warehouse from the Author: Chris Todman. The complete guide to building tomorrow's CRM-focused data warehouses. A complete methodology for building CRM-focused data warehouses Planning, ROI, conceptual and logical models, physical implementation, project management, and beyond For database developers, architects, consultants, project managers, and decision-makers Today's next-generation data warehouses are being built with a clear goal: to maximize the power of Customer Relationship Management. To make CRM-focused data warehousing work, you need new techniques, and new methodologies. In this book, Dr. Chris Todman—one of the world's leading data warehouse consultants—delivers the first start-to-finish methodology for defining, designing, and implementing CRM-focused data warehouses. Todman covers all this, and more: Critical design challenges unique to CRM-focused data warehousing A new look at data warehouse conceptual models, logical models, and physical implementation The crucial implications of time in data warehouse modeling and querying Project management: deliverables, assumptions, risks, and team-building—including a full breakdown of work Estimating the ROI of CRM-focused data warehouses up front Choosing software for loading, extraction, transformation, querying, data mining, campaign management, personalization, and metadata DW futures: temporal databases, OLAP SQL extensions, active decision support, integrating external and unstructured data, search agents, and more If you want to leverage the full power of your CRM system, you need a data warehouse designed for the purpose. One book shows you exactly how to build one:Designing Data Warehousesby Dr. Chris Todman.

The Relationship Manager

Author: Tony Davis
Publisher: Gower Publishing, Ltd.
ISBN: 9780566084638
Size: 31.78 MB
Format: PDF, ePub, Mobi
View: 7306
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The Relationship Manager from the Author: Tony Davis. This book deals with a new role - the Relationship Manager - and has been written to fill the gap between technical and business aspects of successful project delivery.

Cima E2 Project And Relationship Management

Author: BPP Learning Media
Publisher: BPP Learning Media
ISBN: 1509707255
Size: 68.73 MB
Format: PDF, ePub, Docs
View: 6324
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Cima E2 Project And Relationship Management from the Author: BPP Learning Media. BPP Learning Media provides comprehensive materials that highlight the areas to focus on for your exams and complement the syllabus to increase your understanding.

The Management Of Complex Projects

Author: Stephen Pryke
Publisher: John Wiley & Sons
ISBN: 1405173459
Size: 27.70 MB
Format: PDF, Kindle
View: 3472
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The Management Of Complex Projects from the Author: Stephen Pryke. Value is added to projects through the relationships surrounding the client; the focus of this book is therefore the client as project, rather than the building on the ground. It shows how to create and maintain effective relationships between the client and the project team, as well as intra-coalition relationships Students, academics and practitioners need to understand the changing nature of reforms from successive calls for change by the industry’s various clients and client groups. Project team network relationships are a function of mindsets, behaviour and competencies of individuals and The Management of Complex Projects: a relationship approach: • Explores the relationship at the project interface: client-design team-contractor, stakeholders and supply chain relations • Examines different concepts to the development and management of relationships; formation and maintenance issues • Highlights some of the key issues that require development, both academically and through applied research. Most project management books cover tools and techniques; this one covers the softer skills and shows how crucial good relationships are to the successful management of projects.

Customer Relationship Management

Author: Judith W. Kincaid
Publisher: Prentice Hall Professional
ISBN: 9780130352118
Size: 15.17 MB
Format: PDF, ePub
View: 2437
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Customer Relationship Management from the Author: Judith W. Kincaid. A practical blueprint to creating a successful CRM programme, this text provides real case studies, process examples and templates to make it easy to get started and then repeat the small steps.