Relational Political Marketing In Party Centred Democracies

Author: Helene P.M. Johansen
Publisher: Routledge
ISBN: 1317068319
Size: 45.19 MB
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Relational Political Marketing In Party Centred Democracies from the Author: Helene P.M. Johansen. This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in later years also the relatively new but rapidly expanding field of political marketing. Such approaches are founded on the assumption that all markets are driven exclusively by exchange dynamics and this has in turn rendered the most basic workings of co-production and participation-oriented party-centred political systems theoretically invisible. The author starts by providing a thorough and wide-ranging critical assessment of the theoretical underpinnings of the contemporary political marketing literature and its market-based political science antecedents. Using a relationship marketing perspective the author goes on to offer a re-conceptualisation of these political spheres in terms of 'markets' which addresses the theoretical inadequacies of prior research. She closes by examining some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties. This book is essential reading to all those interested in party-centred politics and political marketing, as well as democratic theorists and students of political theory in general.

A Cross Cultural Theory Of Voter Behavior

Author: Wojciech Cwalina
Publisher: Routledge
ISBN: 1136433392
Size: 15.78 MB
Format: PDF
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A Cross Cultural Theory Of Voter Behavior from the Author: Wojciech Cwalina. The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.

Political Marketing In Canada

Author: Alex Marland
Publisher: UBC Press
ISBN: 0774822317
Size: 68.49 MB
Format: PDF, Mobi
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Political Marketing In Canada from the Author: Alex Marland. Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing � and its promises � in practice.

Political Marketing In The United States

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1136212191
Size: 73.41 MB
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Political Marketing In The United States from the Author: Jennifer Lees-Marshment. Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

State Market And Democracy In Chile

Author: Paul W. Posner
Publisher: Palgrave Macmillan
ISBN: 9780230605954
Size: 39.10 MB
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State Market And Democracy In Chile from the Author: Paul W. Posner. State, Market and Democracy in Chile assesses the quality of Chilean democracy by examining the impact of free market reforms on the urban poor's incentives for political participation and capacity for collective action. Through in depth analysis of labor market, social welfare and state reforms, along with extensive interviews with party officials and shantytown residents, this book reveals the manner in which neoliberal reform has undermined the urban poor's incentives and ability to hold public officials accountable. In so doing, it demonstrates the manner in which economic liberalization has negatively affected the quality of Chilean democracy.

Funding Of Political Parties And Election Campaigns

Author: Elin Falguera
Publisher: International Idea
ISBN: 9789187729249
Size: 48.26 MB
Format: PDF
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Funding Of Political Parties And Election Campaigns from the Author: Elin Falguera. The role of money in politics is an issue of daily debate in old and new democracies alike. The ways that parties get access to money can influence the outcome of elections, determine the relationship between party leaders and members, affect the number of women elected and condition the level of public trust as a whole. The IDEA Handbook is designed to encourage informed public debate. It looks at the strengths and weaknesses of the different national laws and regulations from a regional perspective. It analyses the problems of enforcement and the opportunities for effective public disclosure of funds.

Handbook Of Party Politics

Author: Richard S Katz
Publisher: SAGE
ISBN: 1446206815
Size: 37.50 MB
Format: PDF, ePub, Mobi
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Handbook Of Party Politics from the Author: Richard S Katz. 'This thoughtful and wide-ranging review of parties and party research contains contributions from many of the foremost party scholars and is a must for all library shelves' - Richard Luther, Keele University 'The study of political parties has never been livelier and this genuinely international Handbook – theoretically rich, comparatively informed, and focused on important questions – defines the field. This volume is both an indispensable summary of what we know and the starting point for future research' - R K Carty, University of British Columbia 'Political parties are ubiquitous, but their forms and functions vary greatly from regime to regime, from continent to continent, and from era to era. The Handbook of Party Politics captures this variation and richness in impressive ways. The editors have assembled an excellent team, and the scope of the volume is vast and intriguing' - Kaare Strom, University of California, San Diego Political parties are indispensable to democracy and a central subject of research and study in political science around the world. This major new handbook is the first to comprehensively map the state-of-the-art in contemporary party politics scholarship. The Handbook is designed to: - provide an invaluable survey of the major theories and approaches in this dynamic area of study and research - give students and researchers a concise 'road map' to the core literatures in all the sub-fields of party related theorizing and research - identify the theories, approaches and topics that define the current 'cutting edge' of the field. The Handbook is comparative in overall approach but also addresses some topics to be addressed in nationally or regionally specific ways. The resulting collaboration has brought together the world's leading party theorists to provide an unrivalled resource on the role of parties in the pressing contemporary problems of institutional design and democratic governance today.

Politics Media And Modern Democracy

Author: David L. Swanson
Publisher: Greenwood Publishing Group
ISBN: 9780275951825
Size: 18.57 MB
Format: PDF, Mobi
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Politics Media And Modern Democracy from the Author: David L. Swanson. Locates reasons for recent changes in electoral campaigning in larger social, economic, cultural, political, and technological developments by comparing such changes in several countries with quite different political structures and finding the similarities and the variations within those similariti

Protest And Organization In The Alternative Globalization Era

Author: H. Gautney
Publisher: Springer
ISBN: 0230102050
Size: 15.12 MB
Format: PDF, Docs
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Protest And Organization In The Alternative Globalization Era from the Author: H. Gautney. This study looks at the ongoing efforts of the Alternative Global Movement and World Social Forum to reconcile contests over political organization among three of the most prominent groups on the contemporary left - social and liberal democratic NGOs, anti-authoritarian (anarchist) social movements, and political parties.

Journalism And Democracy

Author: Brian McNair
Publisher: Routledge
ISBN: 1134614918
Size: 16.51 MB
Format: PDF, Docs
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Journalism And Democracy from the Author: Brian McNair. The public sphere is said to be in crisis. Dumbing down, tabloidisation, infotainment and spin are alleged to contaminate it, adversely affecting the quality of political journalism and of democracy itself. There is a pervasive pessimism about the relationship between the media and democracy, and widespread concern for the future of the political process. Journalism and Democracy challenges this orthodoxy, arguing instead for an alternative, more optimistic evaluation of the contemporary public sphere and its contribution to the political process. Brian McNair argues not only that the quantity of political information in mass circulation has expanded hugely in the late twentieth century, but that political journalism has become steadily more rigorous and effective in its criticism of elites, more accessible to the public, and more thorough in its coverage of the political process. Journalism and Democracy combines textual analysis and extensive in-depth interviews with political journalists, editors, presenters and documentary makers. In separate chapters devoted to the political news agenda, the political interview, punditry, public access media and spin doctoring, McNair considers whether dumbing down is a genuinely new trend in political journalism, or a kind of moral panic, provoked by suspicion of mass involvement in culture.