Relational Political Marketing In Party Centred Democracies

Author: Helene P.M. Johansen
Publisher: Routledge
ISBN: 1317068319
Size: 35.40 MB
Format: PDF, ePub
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Relational Political Marketing In Party Centred Democracies from the Author: Helene P.M. Johansen. This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in later years also the relatively new but rapidly expanding field of political marketing. Such approaches are founded on the assumption that all markets are driven exclusively by exchange dynamics and this has in turn rendered the most basic workings of co-production and participation-oriented party-centred political systems theoretically invisible. The author starts by providing a thorough and wide-ranging critical assessment of the theoretical underpinnings of the contemporary political marketing literature and its market-based political science antecedents. Using a relationship marketing perspective the author goes on to offer a re-conceptualisation of these political spheres in terms of 'markets' which addresses the theoretical inadequacies of prior research. She closes by examining some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties. This book is essential reading to all those interested in party-centred politics and political marketing, as well as democratic theorists and students of political theory in general.

Handbook Of Party Politics

Author: Richard S Katz
Publisher: SAGE
ISBN: 1446206815
Size: 44.32 MB
Format: PDF
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Handbook Of Party Politics from the Author: Richard S Katz. 'This thoughtful and wide-ranging review of parties and party research contains contributions from many of the foremost party scholars and is a must for all library shelves' - Richard Luther, Keele University 'The study of political parties has never been livelier and this genuinely international Handbook – theoretically rich, comparatively informed, and focused on important questions – defines the field. This volume is both an indispensable summary of what we know and the starting point for future research' - R K Carty, University of British Columbia 'Political parties are ubiquitous, but their forms and functions vary greatly from regime to regime, from continent to continent, and from era to era. The Handbook of Party Politics captures this variation and richness in impressive ways. The editors have assembled an excellent team, and the scope of the volume is vast and intriguing' - Kaare Strom, University of California, San Diego Political parties are indispensable to democracy and a central subject of research and study in political science around the world. This major new handbook is the first to comprehensively map the state-of-the-art in contemporary party politics scholarship. The Handbook is designed to: - provide an invaluable survey of the major theories and approaches in this dynamic area of study and research - give students and researchers a concise 'road map' to the core literatures in all the sub-fields of party related theorizing and research - identify the theories, approaches and topics that define the current 'cutting edge' of the field. The Handbook is comparative in overall approach but also addresses some topics to be addressed in nationally or regionally specific ways. The resulting collaboration has brought together the world's leading party theorists to provide an unrivalled resource on the role of parties in the pressing contemporary problems of institutional design and democratic governance today.

A Cross Cultural Theory Of Voter Behavior

Author: Wojciech Cwalina
Publisher: Routledge
ISBN: 1136433392
Size: 24.84 MB
Format: PDF
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A Cross Cultural Theory Of Voter Behavior from the Author: Wojciech Cwalina. The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.

Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1317686241
Size: 75.42 MB
Format: PDF, Docs
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Political Marketing from the Author: Jennifer Lees-Marshment. Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site,, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Democracies In Development

Author: J. Mark Payne
Publisher: Harvard Univ David Rockefeller
Size: 43.30 MB
Format: PDF, Docs
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Democracies In Development from the Author: J. Mark Payne. Accompanying CD-ROM contains ... "appendices [which] ... outline the institutional makeup of the region's democratic systems, examine voter turnout in presidential and legislative elections in each Latin American country from 1978 to 2006, and present country-by-country election results for presidential and legislative elections over the same period."--Page 4 of cover.

The Problem Of Political Marketing

Author: Heather Savigny
Publisher: Bloomsbury Academic
ISBN: 9780826428561
Size: 62.62 MB
Format: PDF, Kindle
View: 3284
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The Problem Of Political Marketing from the Author: Heather Savigny. Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following:* Why have politicians adopted political marketing? What are the contextual factors that have led to this?* How does the political marketing literature model this activity?* What are the underlying assumptions of these models* How does political marketing affect democracy?* How is political marketing best conceptualised and understood in light of this critical analysis?


Author: Yoram Peri
Publisher: Stanford Univ Pr
ISBN: 9780804748766
Size: 21.38 MB
Format: PDF, Mobi
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Telepopulism from the Author: Yoram Peri. This is the first account of Benjamin Netanyahu's political communication strategy during his term as prime minister. It presents the dramatic cultural and political changes that occurred in Israel in the 1990s with the creation of media-centered democracy. The author shows how Netanyahu used these to construct his political project--Telepopulism.

The Political Economy Of New Labour

Author: Colin Hay
Size: 51.66 MB
Format: PDF
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The Political Economy Of New Labour from the Author: Colin Hay. This work provides a systematic assessment and evaluation of the modernization of the British Labour Party in light of its landslide victory in 1997. It also represents an attempt to locate Labour's modernization in terms of the distincitive political economy of contemporary British capitalism and the impact of globalization, the evolution and transformation of the British State in the post-war period, the legacy of Thatcherism, and the specifics of electoral strategy and competition in contemporary Britain.

Politics Media And Modern Democracy

Author: David L. Swanson
Publisher: Greenwood Publishing Group
ISBN: 9780275951825
Size: 22.49 MB
Format: PDF, Mobi
View: 3213
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Politics Media And Modern Democracy from the Author: David L. Swanson. Locates reasons for recent changes in electoral campaigning in larger social, economic, cultural, political, and technological developments by comparing such changes in several countries with quite different political structures and finding the similarities and the variations within those similariti