Principles Of Economics

Author: Alfred Marshall
Publisher: Cosimo, Inc.
ISBN: 1605208000
Size: 70.17 MB
Format: PDF, ePub
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Principles Of Economics from the Author: Alfred Marshall. British economist ALFRED MARSHALL (1842-1924) was one of the most prominent thinkers of his age on the philosophy of finance, and this, considered his greatest work, was for years the standard text on the subject. First published in 1890, this is an abridged version of the 1920 eighth edition, and it serves as an excellent primer on such topics as: [ basic economic laws [ the purpose of economic studies [ fundamental concepts including wealth, production, consumption, labor, income, capital, and others [ understanding consumer demand [ an introduction to market studies [ and much more.

Principles Of Human Knowledge And Three Dialogues

Author: George Berkeley
Publisher: Oxford University Press
ISBN: 0199555176
Size: 79.27 MB
Format: PDF, ePub
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Principles Of Human Knowledge And Three Dialogues from the Author: George Berkeley. Berkeley's idealism started a revolution in philosophy. As one of the great empiricist thinkers he not only influenced British philosophers from Hume to Russell and the logical positivists in the twentieth century, he also set the scene for the continental idealism of Hegel and even the philosophy of Marx. There has never been such a radical critique of common sense and perception as that given in Berkeley's Principles of Human Knowledge (1710). His views were met with disfavour, and his response to his critics was the Three Dialogues between Hylas and Philonous. This edition of Berkeley's two key works has an introduction which examines and in part defends his arguments for idealism, as well as offering a detailed analytical contents list, extensive philosophical notes and an index. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.

Principles Of Economics Powerweb Discoverecon Code Card

Author: Robert H. Frank
Publisher: McGraw-Hill College
ISBN: 9780072539981
Size: 19.29 MB
Format: PDF
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Principles Of Economics Powerweb Discoverecon Code Card from the Author: Robert H. Frank. This brand-new principles of economics text is the most exciting new entry in years. Written by two well-known and well-respected economists, Bob Frank and Ben Bernanke, the text seeks to teach introductory students the core economic concepts—the essence of economics—without overwhelming them with details. Principles of Economics presents the material in an intuitive way that avoids excessive math. The authors introduce a well-articulated short list of core principles, reinforce them by illustrating and applying each principle in several contexts, and then ask students to work exercises to see what they’ve learned.The text seeks to create “Economic Naturalists”; that is, after reading the text, students will ask (and answer) questions about their economic environment. For example, students will see Braille dots on drive-up ATMs and ask why they’re there. Peppered with such thought-provoking examples, Frank and Bernanke not only engage students, but teach them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

Principles Of Marketing Engineering And Analytics 3rd Edition

Author: Gary L. Lilien
Publisher: DecisionPro
ISBN: 098576483X
Size: 22.60 MB
Format: PDF, ePub
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Principles Of Marketing Engineering And Analytics 3rd Edition from the Author: Gary L. Lilien. We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **

Principles Of Instrumental Logic

Author: Donald F Koch
Publisher: SIU Press
ISBN: 9780809328451
Size: 12.32 MB
Format: PDF, ePub
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Principles Of Instrumental Logic from the Author: Donald F Koch. John Dewey delivered two sets of related lectures at the University of Chicago in the fall quarter 1895 and the spring quarter 1896. Designed for graduate students, the lectures show the birth of Dewey’s instrumentalist theory of inquiry in its application to ethical and political thinking. From 1891 through 1903, Dewey attempted to develop a revolutionary experimentalist approach to ethical inquiry, designed to replace the more traditional ways of moral theorizing that relied on the fixed moral knowledge given in advance of the situations in which they were applied. In the lectures on the logic of ethics, he sets forth and defends the view that the "is" in a moral judgment such as "This is good" is a coordinating factor in an inquiry. Although the subject matter of the lectures is highly technical, its significance is paramount. It provides the key to and opens the door for a theory that preserves the difference between strictly scientific inquiry and moral inquiry even while it provides a "scientific treatment" of the latter.

Psychology

Author: Sandra E. Hockenbury
Publisher: Worth Publishers
ISBN: 9781464108808
Size: 65.21 MB
Format: PDF, ePub, Docs
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Psychology from the Author: Sandra E. Hockenbury. This acclaimed classroom favorite makes the science of psychology (and through that, the process of science itself) come alive for students, with personal stories that exemplify important concepts in a student-friendly way, and with coverage of the field’s scientific foundations and advances that is accessible without being oversimplified. The substantially updated new edition extends the book’s focus on developing scientific literacy in the context of psychology, with new features in print and in the book’s new online course space, LaunchPad. These features are the result of the book’s most dramatic addition—Sandra Hockenbury’s new writing partnership with co-author, Susan Nolan, who shares her belief that the introductory course can help all kinds of students develop a real understanding of psychology and lasting scientific literacy without sacrificing the field’s research core.