Psychology

Author: Sandra E. Hockenbury
Publisher: Worth Publishers
ISBN: 9781464108808
Size: 35.46 MB
Format: PDF, ePub
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Psychology from the Author: Sandra E. Hockenbury. This acclaimed classroom favorite makes the science of psychology (and through that, the process of science itself) come alive for students, with personal stories that exemplify important concepts in a student-friendly way, and with coverage of the field’s scientific foundations and advances that is accessible without being oversimplified. The substantially updated new edition extends the book’s focus on developing scientific literacy in the context of psychology, with new features in print and in the book’s new online course space, LaunchPad. These features are the result of the book’s most dramatic addition—Sandra Hockenbury’s new writing partnership with co-author, Susan Nolan, who shares her belief that the introductory course can help all kinds of students develop a real understanding of psychology and lasting scientific literacy without sacrificing the field’s research core.

Principles Of Marketing Engineering And Analytics 3rd Edition

Author: Gary L. Lilien
Publisher: DecisionPro
ISBN: 098576483X
Size: 11.90 MB
Format: PDF, Mobi
View: 2878
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Principles Of Marketing Engineering And Analytics 3rd Edition from the Author: Gary L. Lilien. We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **

Principles Of Fracture Mechanics

Author: R. J. Sanford
Publisher: Pearson College Division
ISBN: 9780130929921
Size: 22.22 MB
Format: PDF, Kindle
View: 4944
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Principles Of Fracture Mechanics from the Author: R. J. Sanford. The book is a self-contained manual on the mechanics aspects of the theory of brittle fracture and fatigue. It includes a guided introduction to the linear theory of elasticity with pivotal results for the circular hole, the elliptical hole and the wedge leading up to the general problem of bodies containing cracks. Typical chapters include problems which extend the mathematical developments presented in the book, applications problems requiring numerical and/or graphic responses, and essay/literature study questions. Additionally, more comprehensive exercises requiring integration of the knowledge throughout the book are included as an appendix. For professionals in fields of engineering mechanics and design.

Principles Of Economics In Context

Author: Neva Goodwin
Publisher: Routledge
ISBN: 1317462165
Size: 37.48 MB
Format: PDF, ePub, Mobi
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Principles Of Economics In Context from the Author: Neva Goodwin. Principles of Economics in Context lays out the principles of micro- and macroeconomics in a manner that is thorough, up to date, and relevant to students, attuned to the economic realities of the world around them. It offers engaging treatment of important current topics such as new thinking in behavioral economics, financial instability and market bubbles, debt and deficits, and policy responses to the problems of unemployment, inequality, and environmental sustainability. This new, affordable edition combines the just-released new editions of Microeconomics in Context and Macroeconomics in Context to provide an integrated full-year text covering all aspects of both micro and macro analysis and application, with many up-to-date examples and extensive supporting web resources for instructors and students. Key features include: An eye-opening statistical portrait of the United States; Clear explanation of basic concepts and analytical tools, with advanced models presented in optional chapter appendices; Presentation of policy issues in historical, institutional, social, political, and ethical context--an approach that fosters critical evaluation of the standard microeconomic models, such as welfare analysis, labor markets, and market competition; Issues of human well-being, both domestic and global, are given central importance, enriching the topics and analytical tools to which students are introduced; The theme of sustainability--financial, social, and ecological--is thoroughly integrated in the book, with chapters on alternatives to standard GDP measurement, the environment, common property, public goods, and growth and sustainability in the twenty-first century; Full complement of instructor and student support materials online, including test banks and grading through Canvas.