Product Development Performance

Author: Kim B. Clark
Publisher: Harvard Business Press
ISBN: 9780875842455
Size: 17.18 MB
Format: PDF, ePub, Docs
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Product Development Performance from the Author: Kim B. Clark. The result of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is on the impact of strategy, organization, and management on this critical component of business strategy. Concentrates on case studies from the world auto industry. Drawing on extensive research on twenty companies in Europe, North America, and Japan, the authors identify the strategies, practices, and capabilities that create superior performance in lead time, engineering productivity, and total product quality. The authors make the general applications of their findings clear to other industries. Managers will see how engineering needs to become more customer oriented, how integrated problem-solving activities pay off, how lead times can be cut without damaging side effects, and how strong project leaders championing products can promote innovative results.

New Product Development

Author: I. Barclay
Publisher: Routledge
ISBN: 1136376658
Size: 30.29 MB
Format: PDF, ePub
View: 7429
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New Product Development from the Author: I. Barclay. The successful development, production and commercial launch of a stream of new and/or modified products has become one of the key factors in creating competitive advantage. Rapidly reducing development lead times and product life cycles, coupled with the shift from mass production to mass customisation are all increasing the pressure on product development activities and processes. This is leading companies to adopt a 'right first time' philosophy together with the constant review and improvement of their new product environment. New product development (NPD) performance needs to be constantly measured and action taken to improve current performance. Improvements to NPD activities and processes can be radical or incremental. They can be based on the review of past performance or the comparison of successful and less successful products. Benchmarking against the best practice in other companies can be used to advantage. Intuition also has its place. If you are interested in all or any of these improvement methodologies, this workbook is for you. The workbook provides information and a structured framework that allows a company to tailor NPD performance measurement and improvement methodologies to their particular circumstances. Part I introduces relevant 'theory' relating to NPD trends, strategy and performance evaluation and improvement. Part II covers the practical application of NPD strategy and performance evaluation/improvement using action based flow-charts ('animated' versions of the flow-charts are included on the CD-ROM). Part III covers the use of a structured NPD assessment tool and methodology presented in paper and CD-ROM formats. Relevant case studies and useful contacts and addresses are also included.