Political Marketing In The United States

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1136212191
Size: 35.10 MB
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Political Marketing In The United States from the Author: Jennifer Lees-Marshment. Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Winning Elections With Political Marketing

Author: Philip J Davies
Publisher: Routledge
ISBN: 1136450432
Size: 28.75 MB
Format: PDF
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Winning Elections With Political Marketing from the Author: Philip J Davies. Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.

Political Marketing In Retrospective And Prospective

Author: Christine B. Williams
Publisher: Routledge
ISBN: 1317981316
Size: 64.37 MB
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Political Marketing In Retrospective And Prospective from the Author: Christine B. Williams. Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.

Campaigns And Political Marketing

Author: Wayne Steger
Publisher: Routledge
ISBN: 1136446559
Size: 43.59 MB
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Campaigns And Political Marketing from the Author: Wayne Steger. Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultants—and their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Global Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1135261407
Size: 41.84 MB
Format: PDF, Mobi
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Global Political Marketing from the Author: Jennifer Lees-Marshment. There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Campaign Communication And Political Marketing

Author: Philippe J. Maarek
Publisher: John Wiley & Sons
ISBN: 1444340697
Size: 35.43 MB
Format: PDF, ePub, Mobi
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Campaign Communication And Political Marketing from the Author: Philippe J. Maarek. Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Praeger Handbook Of Political Campaigning In The United States 2 Volumes

Author: William L. Benoit
Publisher: ABC-CLIO
ISBN: 1440831637
Size: 80.76 MB
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Praeger Handbook Of Political Campaigning In The United States 2 Volumes from the Author: William L. Benoit. This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. • Covers a wide variety of topics related to American political campaigns • Investigates political campaigns and theories of campaigning from multiple perspectives • Discusses strategic use of messaging language and message forms, including debates, television ads, and social media • Features case studies to facilitate understanding • Includes maps, tables, and figures to illustrate key points

Communication Of Politics

Author: Bruce I Newman
Publisher: Routledge
ISBN: 113669188X
Size: 57.41 MB
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Communication Of Politics from the Author: Bruce I Newman. Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia. Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include: a critical assessment of strategies used in the 2000 United States Presidential election branding as a means of establishing party values and winning support the expanding roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and media/public relations Quangos (Quasi-Autonomous Non-Governmental Organizations) and much more! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovative—and sometimes controversial—uses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makers—even candidates.

Political Marketing

Author: Robert P. Ormrod
Publisher: SAGE Publications Limited
ISBN: 1446281426
Size: 66.82 MB
Format: PDF, Mobi
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Political Marketing from the Author: Robert P. Ormrod. Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London

Handbook Of Public Affairs

Author: Phil Harris
Publisher: SAGE
ISBN: 9780761943938
Size: 68.48 MB
Format: PDF, ePub, Docs
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Handbook Of Public Affairs from the Author: Phil Harris. Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.