Philosophical Transactions

Author: Royal Society (Great Britain)
Publisher:
ISBN:
Size: 71.25 MB
Format: PDF, ePub, Docs
View: 7301
Download Read Online

Philosophical Transactions from the Author: Royal Society (Great Britain).

Selling Science In The Age Of Newton

Author: Dr Jeffrey R Wigelsworth
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409481956
Size: 75.71 MB
Format: PDF, Mobi
View: 1695
Download Read Online

Selling Science In The Age Of Newton from the Author: Dr Jeffrey R Wigelsworth. Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.

Philosophical Transactions Giving Some Accompt Of The Present Undertakings Studies And Labors Of The Ingenious In Many Considerable Parts Of The World

Author: Royal Society (Gran Bretana)
Publisher: Palala Press
ISBN: 9781355640301
Size: 29.38 MB
Format: PDF, Mobi
View: 1263
Download Read Online

Philosophical Transactions Giving Some Accompt Of The Present Undertakings Studies And Labors Of The Ingenious In Many Considerable Parts Of The World from the Author: Royal Society (Gran Bretana). This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.