Personal Branding For Dummies

Author: Susan Chritton
Publisher: John Wiley & Sons
ISBN: 1118915569
Size: 59.35 MB
Format: PDF, ePub, Docs
View: 1204
Download Read Online

Personal Branding For Dummies from the Author: Susan Chritton. The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.

Branding For Dummies

Author: Bill Chiaravalle
Publisher: John Wiley & Sons
ISBN: 1118958098
Size: 53.66 MB
Format: PDF, Docs
View: 4370
Download Read Online

Branding For Dummies from the Author: Bill Chiaravalle. Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

Creative Personal Branding

Author: Jurgen Salenbacher
Publisher: BIS Publishers
ISBN: 9063693605
Size: 35.20 MB
Format: PDF, Kindle
View: 2963
Download Read Online

Creative Personal Branding from the Author: Jurgen Salenbacher. After eight years of work in creative personal branding, Jürgen Salenbacher has distilled his ideas and methods in a book. Salenbacher looks at the origins of today’s crisis and examines the work of leading theorists in business culture, before explaining how our success in exploring change depends on our ability to think creatively. Branding practices, he suggests, can help us, but we also need to cultivate creative thinking. Creative Personal Branding offers over 200 pages of insights, graphics and challenging assignments. The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions. * Use creative thinking to define your career * Self-help book for creative professionals and thinkers * Packed with insights and assignments

Linkedin For Dummies

Author: Joel Elad
Publisher: John Wiley & Sons
ISBN: 1118038592
Size: 49.63 MB
Format: PDF, Docs
View: 7357
Download Read Online

Linkedin For Dummies from the Author: Joel Elad.

Job Searching With Social Media For Dummies

Author: Joshua Waldman
Publisher: John Wiley & Sons
ISBN: 1118678575
Size: 12.86 MB
Format: PDF, ePub, Mobi
View: 6387
Download Read Online

Job Searching With Social Media For Dummies from the Author: Joshua Waldman. Harness social media to land your dream job For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position. Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more. Takes the mystery out of Facebook, Twitter, and LinkedIn Offers advice on how to brand yourself online Includes coverage of the latest changes to social platforms and websites If you're a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies.

Branding Yourself

Author: Erik Deckers
Publisher: Que Publishing
ISBN: 0133056805
Size: 24.70 MB
Format: PDF, ePub, Mobi
View: 5622
Download Read Online

Branding Yourself from the Author: Erik Deckers. Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! DISCOVER HOW TO: • Choose today’s best social media tools for your personal goals • Build an authentic storyline and online identity that gets you the right opportunities • Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+ • Build connections and prove expertise by sharing video on YouTube and Vimeo • Find yourself on search engines and then optimize your personal online presence • Promote your events, accomplishments, victories…and even defeats and lessons learned • Integrate online and offline networking to get more from both • Reach people with hiring authority and budgets on LinkedIn • Use Twitter to share the ideas and passions that make you uniquely valuable • Avoid “killer” social networking mistakes • Leverage your online expert status to become a published author or public speaker • Measure the success of your social media branding • Get new projects or jobs through your online friends and followers Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.

Authentic Personal Branding

Author: Hubert K. Rampersad
Publisher: IAP
ISBN: 1607521008
Size: 56.69 MB
Format: PDF, Mobi
View: 2576
Download Read Online

Authentic Personal Branding from the Author: Hubert K. Rampersad. "In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand-and just as important-how to persuasively communicate this brand to the world. . . . I love his focus on authenticity. . . . My request to you, the reader, is-make this book part of your life. Don't just read this book for its "interesting" content. Don't be content with a few "aha" moments. Make it part of your life planning-and ultimately part of your life! If you do, you can become a more integrated and successful person-and better enable your company to help you make a positive difference in our world!" - From the Foreword by Marshall Goldsmith Author of What Got You Here Won't Get You There "Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. . . . The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable. . . . It's a wonderful step by step approach to making a desired brand explicit. . . . The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow. . . . This book offers an architecture to turn these ideas into action." -From the Afterword by Dave Ulrich Professor of Business, University of Michigan This book offers a new way to define, formulate and implement a sustainable, powerful, authentic, consistent, and memorable personal brand identity. Authentic Personal Branding entails a systematic and integrated journey towards self-awareness, joy, happiness, and marketing success, which is based on several new models, guidelines and tools that have been proven in practice. A way of life in conformity with this system results in flow; which is a journey into the inner self, where your genius, values, hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey as an individual allows you to view your life objectively and authentically and provides a roadmap of your genius, dreams and aspirations translated into manageable and measurable milestones and improvement actions.

Employer Branding For Dummies

Author: Richard Mosley
Publisher: John Wiley & Sons
ISBN: 111907164X
Size: 14.72 MB
Format: PDF, Docs
View: 5695
Download Read Online

Employer Branding For Dummies from the Author: Richard Mosley. Attract the very best talent with a compelling employerbrand Employer Branding For Dummies is the clear, no-nonsenseguide to recruiting and retaining top talent. Written by the headtalent warrior at Glassdoor, this book gives you the hard facts andexpert insight you need to build your brand as a great place towork. You'll learn how to research what makes your company standout, the best ways to find the people you need, and how to convincethose people that your company is the ideal place to exercise anddevelop their skills. The discussion includes ways to identify thespecific traits that spell success at your company, and how totranslate those traits into hiring metrics that only let the goodones through. You'll build and maintain your own distinctive,credible employer brand, and develop a set of relevant, informativeKey Performance Indicators to help you keep the ball rolling. For most people, work is more than what they do — it's apart of who they are. This guide shows you how to discover anddevelop your employer brand to draw the quality talent youneed. Create a distinctive employer identity Perfect your talent sourcing techniques Track the right Key Performance Indicators Recruit and retain the very best talent Face it: the very best employees are the ones with the mostoptions. Why should they choose your company? A strong employerbrand makes the decision a no-brainer. It's good for engagement,good for retention, and good for the bottom line.EmployerBranding For Dummies helps you hone in on your unique,compelling brand, and get the people you need today.