Personal Branding For Dummies

Author: Susan Chritton
Publisher: John Wiley & Sons
ISBN: 1118915569
Size: 23.75 MB
Format: PDF, Mobi
View: 7347
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Personal Branding For Dummies from the Author: Susan Chritton. The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.

Branding For Dummies

Author: Bill Chiaravalle
Publisher: John Wiley & Sons
ISBN: 1118958098
Size: 38.49 MB
Format: PDF, Docs
View: 5348
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Branding For Dummies from the Author: Bill Chiaravalle. Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

Branding Yourself

Author: Erik Deckers
Publisher: Que Publishing
ISBN: 0133056805
Size: 25.81 MB
Format: PDF, Mobi
View: 1573
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Branding Yourself from the Author: Erik Deckers. Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! DISCOVER HOW TO: • Choose today’s best social media tools for your personal goals • Build an authentic storyline and online identity that gets you the right opportunities • Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+ • Build connections and prove expertise by sharing video on YouTube and Vimeo • Find yourself on search engines and then optimize your personal online presence • Promote your events, accomplishments, victories…and even defeats and lessons learned • Integrate online and offline networking to get more from both • Reach people with hiring authority and budgets on LinkedIn • Use Twitter to share the ideas and passions that make you uniquely valuable • Avoid “killer” social networking mistakes • Leverage your online expert status to become a published author or public speaker • Measure the success of your social media branding • Get new projects or jobs through your online friends and followers Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.

Employer Branding For Dummies

Author: Richard Mosley
Publisher: John Wiley & Sons
ISBN: 111907164X
Size: 80.17 MB
Format: PDF, ePub, Mobi
View: 5125
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Employer Branding For Dummies from the Author: Richard Mosley. Attract the very best talent with a compelling employerbrand Employer Branding For Dummies is the clear, no-nonsenseguide to recruiting and retaining top talent. Written by the headtalent warrior at Glassdoor, this book gives you the hard facts andexpert insight you need to build your brand as a great place towork. You'll learn how to research what makes your company standout, the best ways to find the people you need, and how to convincethose people that your company is the ideal place to exercise anddevelop their skills. The discussion includes ways to identify thespecific traits that spell success at your company, and how totranslate those traits into hiring metrics that only let the goodones through. You'll build and maintain your own distinctive,credible employer brand, and develop a set of relevant, informativeKey Performance Indicators to help you keep the ball rolling. For most people, work is more than what they do — it's apart of who they are. This guide shows you how to discover anddevelop your employer brand to draw the quality talent youneed. Create a distinctive employer identity Perfect your talent sourcing techniques Track the right Key Performance Indicators Recruit and retain the very best talent Face it: the very best employees are the ones with the mostoptions. Why should they choose your company? A strong employerbrand makes the decision a no-brainer. It's good for engagement,good for retention, and good for the bottom line.EmployerBranding For Dummies helps you hone in on your unique,compelling brand, and get the people you need today.

Authentic Personal Branding

Author: Hubert K. Rampersad
Publisher: IAP
ISBN: 1607521008
Size: 15.76 MB
Format: PDF, ePub
View: 3536
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Authentic Personal Branding from the Author: Hubert K. Rampersad. "In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand-and just as important-how to persuasively communicate this brand to the world. . . . I love his focus on authenticity. . . . My request to you, the reader, is-make this book part of your life. Don't just read this book for its "interesting" content. Don't be content with a few "aha" moments. Make it part of your life planning-and ultimately part of your life! If you do, you can become a more integrated and successful person-and better enable your company to help you make a positive difference in our world!" - From the Foreword by Marshall Goldsmith Author of What Got You Here Won't Get You There "Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. . . . The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable. . . . It's a wonderful step by step approach to making a desired brand explicit. . . . The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow. . . . This book offers an architecture to turn these ideas into action." -From the Afterword by Dave Ulrich Professor of Business, University of Michigan This book offers a new way to define, formulate and implement a sustainable, powerful, authentic, consistent, and memorable personal brand identity. Authentic Personal Branding entails a systematic and integrated journey towards self-awareness, joy, happiness, and marketing success, which is based on several new models, guidelines and tools that have been proven in practice. A way of life in conformity with this system results in flow; which is a journey into the inner self, where your genius, values, hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey as an individual allows you to view your life objectively and authentically and provides a roadmap of your genius, dreams and aspirations translated into manageable and measurable milestones and improvement actions.

Linkedin For Dummies

Author: Joel Elad
Publisher: John Wiley & Sons
ISBN: 1119251141
Size: 69.62 MB
Format: PDF, ePub, Mobi
View: 6884
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Linkedin For Dummies from the Author: Joel Elad. Build your network, find a job, and been seen as a thought leader LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world's largest professional network. LinkedIn For Dummies walks you step by step through creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like-minded individuals from around the globe. Plus, you'll discover how to become a thought leader by publishing your cutting-edge research on LinkedIn's native publishing network, Pulse, and interact with your connections through updates. Connections have never been more vital to a successful career, and this new edition of LinkedIn For Dummies is here to make sure you don't miss out on your next big opportunity! From keeping track of your LinkedIn activities and writing and requesting recommendations to finding a job and using LinkedIn to cultivate sales leads, this friendly guide is the missing piece you've been waiting for to take your career from good to great—all with the click of a few buttons. Create a LinkedIn profile that showcases your skills and attracts contacts Find and connect with colleagues and industry leaders Understand LinkedIn etiquette and best practices Use LinkedIn to find a job, develop sales leads, and market your services Don't be left out—link up with this fully updated introduction to the Internet's hottest professional networking tool.

Social Media Marketing For Dummies

Author: Shiv Singh
Publisher: John Wiley & Sons
ISBN: 1118985354
Size: 74.59 MB
Format: PDF, Kindle
View: 4866
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Social Media Marketing For Dummies from the Author: Shiv Singh. The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

Self Esteem For Dummies

Author: S. Renee Smith
Publisher: John Wiley & Sons
ISBN: 1118967097
Size: 45.94 MB
Format: PDF
View: 4342
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Self Esteem For Dummies from the Author: S. Renee Smith. Boost your self-esteem and truly believe that you are perfectly awesome Looking to get your hands on some more self-esteem? You're not alone. Thankfully, Self-Esteem For Dummies presents clear, innovative, and compassionate methods that help you identify the causes of low self-esteem—as well the lowdown on the consequences. Packed with trusted, hands-on advice to help you improve your overall self-worth, Self-Esteem For Dummies arms you with the proven tools and techniques for learning how to think and behave with more self-assurance at work, in social situations, and even in relationships. Self-esteem is shaped by your thoughts, relationships, and experiences. When you were growing up, your successes, failures, and how you were treated by your family, teachers, coaches, religious authorities, and peers determined how you feel about yourself. But you can shift your thinking and reclaim your self-worth with the help of Self-Esteem For Dummies. Helps you understand the ranges of self-esteem and the benefits of promoting self-esteem Arms you with the tools to learn how to think and behave with more self-assurance Covers the importance of mental wellbeing, assertiveness, resilience, and more Shows you how to improve your self-image, increase personal power, and feel better about yourself If you're looking to boost your sense of self-worth, Self-Esteem For Dummies sets you on the path to a more confident, awesome you.

Designing Brand Identity

Author: Alina Wheeler
Publisher: Wiley
ISBN: 9781118980828
Size: 20.94 MB
Format: PDF, ePub, Docs
View: 2508
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Designing Brand Identity from the Author: Alina Wheeler. The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands. Brand identity is key to an organization's success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It's all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way. Infuse your brand with authenticity and meaning Create a cohesive suite of branding products Design for flexibility, durability, and sustainability Develop solid strategy around positioning, architecture, and more A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca-Cola, Apple, Nike, Disney, McDonalds—the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It's no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization's winning brand.