New Lanchester Strategy

Author: Shinichi Yano
Publisher: Editora Iluminuras Ltda
ISBN: 9781573210058
Size: 26.55 MB
Format: PDF, Mobi
View: 1329
Download Read Online

New Lanchester Strategy from the Author: Shinichi Yano.

New Lanchester Strategy

Author: Shinichi Yano
Publisher: Editora Iluminuras Ltda
ISBN: 9781573210058
Size: 17.20 MB
Format: PDF, Kindle
View: 7674
Download Read Online

New Lanchester Strategy from the Author: Shinichi Yano.

Lanchester Strategy

Author: Nobuo Taoka
Publisher: Lanchester PressInc
ISBN: 9781573210096
Size: 48.35 MB
Format: PDF, ePub, Docs
View: 4009
Download Read Online

Lanchester Strategy from the Author: Nobuo Taoka.

Marketing Warfare

Author: Al Ries
Publisher: McGraw Hill Professional
ISBN: 9780071371124
Size: 60.72 MB
Format: PDF, Mobi
View: 956
Download Read Online

Marketing Warfare from the Author: Al Ries. "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

The Friction Free Economy

Author: Ted Lewis
Publisher: HarperBusiness
ISBN: 9780887308475
Size: 39.71 MB
Format: PDF, ePub, Docs
View: 4552
Download Read Online

The Friction Free Economy from the Author: Ted Lewis. Imagine a world where supply no longer equals demand. A world where a company craving greater market share gives away its most valuable product -- and generates millions of dollars. A world where the company that boasts the greatest chunk of consumer demand experiences even more demand; where the antagonistic relationship between buyer and seller has been replaced with a cooperative, knowledge-based exchange; where companies in every industry think like futurists, personalize products and services regardless of cost, target individuals rather than blanket the masses, and renovate old products instead of just creating new ones.

On War

Author: Carl von Clausewitz
Publisher: London, N. Trübner & Company
ISBN:
Size: 33.79 MB
Format: PDF, ePub
View: 2647
Download Read Online

On War from the Author: Carl von Clausewitz.

Brand Portfolio Strategy

Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 9781439188835
Size: 42.43 MB
Format: PDF, ePub, Mobi
View: 6739
Download Read Online

Brand Portfolio Strategy from the Author: David A. Aaker. In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.