New Lanchester Strategy

Author: Shinichi Yano
Publisher: Editora Iluminuras Ltda
ISBN: 9781573210058
Size: 31.74 MB
Format: PDF, Mobi
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New Lanchester Strategy from the Author: Shinichi Yano.

Business Darwinism Evolve Or Dissolve

Author: Eric A. Marks
Publisher: John Wiley & Sons
ISBN: 0471273767
Size: 65.29 MB
Format: PDF, ePub, Mobi
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Business Darwinism Evolve Or Dissolve from the Author: Eric A. Marks. The survival of the fastest Information technology is now essential to business evolution. Companies that invest in IT as a future resource will live to see the future. The rest won't. The hard reality of the new "Information Darwinism," a term coined by author Eric Marks, is brilliantly and provocatively described in e-Darwinism, a look at the make-or-break impact of IT on accelerating the global struggle for market share. The book offers a compelling look at just how the Internet has transformed business strategy and business strategy creation, IT strategy, and manufacturing strategy for manufacturing and service firms, and made significant inroads in driving revenue enhancement and cost savings as well as reducing a firm's time to market. The book also describes how much the ability to leverage IT has become a requirement for measuring-and selecting-future leaders.

Marketing Theory

Author: Michael J Baker
Publisher: SAGE
ISBN: 1473942675
Size: 78.39 MB
Format: PDF, ePub, Docs
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Marketing Theory from the Author: Michael J Baker. Lecturers/Instructors - Request a free digital inspection copy HERE Uniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

Essentials Of Marketing Management

Author: Geoffrey Lancaster
Publisher: Routledge
ISBN: 1136939644
Size: 47.79 MB
Format: PDF, ePub, Docs
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Essentials Of Marketing Management from the Author: Geoffrey Lancaster. The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing e-marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic. An extensive companion website, featuring a vast and rich array of supporting materials, including extended cases and multiple choice questions is available at: http://cw.routledge.com/textbooks/9780415553476/

Strategic Brand Management

Author: Richard Rosenbaum-Elliott
Publisher: Oxford University Press, USA
ISBN: 0198704208
Size: 44.38 MB
Format: PDF
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Strategic Brand Management from the Author: Richard Rosenbaum-Elliott. Strategic Brand Management third edition, uniquely analyses the social andcultural aspects of brand strategy and its influence on consumerperceptions around the world.Written by experts in the field, itis designed to ensure students are confident in analysing traditionalideas of brand equity and positioning and are able to understand theemotional and cultural connections brands create and employ. The book'sinnovative framework separates a brand's concept into its functionaland emotional parts to give students a complete understanding of howbrands operate and compete for consumer loyalty.In addition,brand management theory is applied to a wealth of engaging real-lifecase studies and full colour images clearly illustrate brand strategiesin action. Diverse and dynamic examples include Red Bull, Fiat, andVirgin, as well as innovative Australian stationery brands, Scandinaviancoffee companies, and international retail giants.As a result, Strategic Brand Managementis the complete and essential textbook for students aiming to developtheir academic and professional skills and learn more about thischallenging andprofitable industry. New to this editionUpdatedand extended coverage of online and technological changes to brandmanagement strategies, including social media and internet communities.Wider international coverage with new examples from Asia, Australia, and Europe.A new full colour presentation givesdiagrams and photographs more impact, better enhancing the reader'sunderstanding of brand management theory and practice.A range of new and updated case studies andexamples illustrate significant developments in brand managementpractice since 2011.New key concept boxes allow the reader to recap and review the core theories and ideas set out at the beginning of each chapter.

The Four Steps To The Epiphany

Author: Steve Blank
Publisher: BookBaby
ISBN: 0989200523
Size: 71.44 MB
Format: PDF, ePub, Mobi
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The Four Steps To The Epiphany from the Author: Steve Blank. The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.

Green To Gold

Author: Daniel Esty
Publisher: John Wiley & Sons
ISBN: 0470393742
Size: 42.82 MB
Format: PDF
View: 1997
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Green To Gold from the Author: Daniel Esty. From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "