New Lanchester Strategy

Author: Shinichi Yano
Publisher: Editora Iluminuras Ltda
ISBN: 9781573210058
Size: 35.96 MB
Format: PDF
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New Lanchester Strategy from the Author: Shinichi Yano.

New Lanchester Strategy

Author: Shinichi Yano
Publisher: Editora Iluminuras Ltda
ISBN: 9781573210058
Size: 21.29 MB
Format: PDF, Docs
View: 2853
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New Lanchester Strategy from the Author: Shinichi Yano.

Lanchester Strategy

Author: Nobuo Taoka
Publisher: Lanchester PressInc
ISBN: 9781573210096
Size: 33.14 MB
Format: PDF, ePub, Docs
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Lanchester Strategy from the Author: Nobuo Taoka.

Business Darwinism Evolve Or Dissolve

Author: Eric A. Marks
Publisher: John Wiley & Sons
ISBN: 0471273767
Size: 66.37 MB
Format: PDF, ePub, Mobi
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Business Darwinism Evolve Or Dissolve from the Author: Eric A. Marks. The survival of the fastest Information technology is now essential to business evolution. Companies that invest in IT as a future resource will live to see the future. The rest won't. The hard reality of the new "Information Darwinism," a term coined by author Eric Marks, is brilliantly and provocatively described in e-Darwinism, a look at the make-or-break impact of IT on accelerating the global struggle for market share. The book offers a compelling look at just how the Internet has transformed business strategy and business strategy creation, IT strategy, and manufacturing strategy for manufacturing and service firms, and made significant inroads in driving revenue enhancement and cost savings as well as reducing a firm's time to market. The book also describes how much the ability to leverage IT has become a requirement for measuring-and selecting-future leaders.

Patterns Of Strategy

Author: Patrick Hoverstadt
Publisher: Taylor & Francis
ISBN: 131527776X
Size: 32.50 MB
Format: PDF, ePub, Docs
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Patterns Of Strategy from the Author: Patrick Hoverstadt. Patterns of Strategy shows how the strategic fit between organisations drives strategic direction. It is essential reading for those who wish to understand how to manoeuvre their organisation to change its strategic fit to their advantage. The 80 ‘patterns’ of strategy help you explore options for collaboration and competition within your strategic ecosystem. A practical and authoritative guide, you can use it to plan and navigate your strategic future.

Essentials Of Marketing Management

Author: Geoffrey Lancaster
Publisher: Routledge
ISBN: 0203847202
Size: 15.41 MB
Format: PDF, Docs
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Essentials Of Marketing Management from the Author: Geoffrey Lancaster. The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing e-marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic. An extensive companion website, featuring a vast and rich array of supporting materials, including extended cases and multiple choice questions is available at: http://cw.routledge.com/textbooks/9780415553476/

Strategic Marketing

Author: Tony Proctor
Publisher: Routledge
ISBN: 1317834224
Size: 50.94 MB
Format: PDF, Mobi
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Strategic Marketing from the Author: Tony Proctor. Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/

Marketing Warfare

Author: Al Ries
Publisher: McGraw Hill Professional
ISBN: 9780071371124
Size: 56.69 MB
Format: PDF, ePub, Docs
View: 7738
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Marketing Warfare from the Author: Al Ries. "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today