New Lanchester Strategy

Author: Shinichi Yano
Publisher: Editora Iluminuras Ltda
ISBN: 9781573210058
Size: 23.39 MB
Format: PDF
View: 4431
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New Lanchester Strategy from the Author: Shinichi Yano.

Business Darwinism Evolve Or Dissolve

Author: Eric A. Marks
Publisher: John Wiley & Sons
ISBN: 0471273767
Size: 54.72 MB
Format: PDF, Kindle
View: 6203
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Business Darwinism Evolve Or Dissolve from the Author: Eric A. Marks. The survival of the fastest Information technology is now essential to business evolution. Companies that invest in IT as a future resource will live to see the future. The rest won't. The hard reality of the new "Information Darwinism," a term coined by author Eric Marks, is brilliantly and provocatively described in e-Darwinism, a look at the make-or-break impact of IT on accelerating the global struggle for market share. The book offers a compelling look at just how the Internet has transformed business strategy and business strategy creation, IT strategy, and manufacturing strategy for manufacturing and service firms, and made significant inroads in driving revenue enhancement and cost savings as well as reducing a firm's time to market. The book also describes how much the ability to leverage IT has become a requirement for measuring-and selecting-future leaders.

Patterns Of Strategy

Author: Patrick Hoverstadt
Publisher: Taylor & Francis
ISBN: 131527776X
Size: 26.17 MB
Format: PDF
View: 1935
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Patterns Of Strategy from the Author: Patrick Hoverstadt. Patterns of Strategy shows how the strategic fit between organisations drives strategic direction. It is essential reading for those who wish to understand how to manoeuvre their organisation to change its strategic fit to their advantage. The 80 ‘patterns’ of strategy help you explore options for collaboration and competition within your strategic ecosystem. A practical and authoritative guide, you can use it to plan and navigate your strategic future.

Essentials Of Marketing Management

Author: Geoffrey Lancaster
Publisher: Routledge
ISBN: 1351709070
Size: 43.59 MB
Format: PDF, ePub
View: 1457
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Essentials Of Marketing Management from the Author: Geoffrey Lancaster. The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Books In Print 1997 98

Author: R R Bowker Publishing
Publisher: R. R. Bowker
ISBN: 9780835239400
Size: 21.99 MB
Format: PDF, ePub, Mobi
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Books In Print 1997 98 from the Author: R R Bowker Publishing.

Selling And Sales Management

Author: David Jobber
Publisher: Pearson Education
ISBN: 9780273720652
Size: 44.53 MB
Format: PDF, ePub, Docs
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Selling And Sales Management from the Author: David Jobber. Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

Microsoft Rising And Other Tales Of Silicon Valley

Author: Theodore Gyle Lewis
Publisher: Wiley-IEEE Computer Society Pr
ISBN: 9780769502007
Size: 10.83 MB
Format: PDF, Kindle
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Microsoft Rising And Other Tales Of Silicon Valley from the Author: Theodore Gyle Lewis. Ted Lewis delivers a first-hand account of the changing computer industry, a story of Microsoft and the Silicon Valley. Lewis maps the history of computing from 1990 to 2000, a tale of greed and emotion in the fastest growing, mainline industry of the world. In this compilation of columns from Computer, IEEE Internet Computing, and Scientific American, Lewis tries to predict and explain the chaos of Silicon Valley. This book reports the author's personal history through the early 1990's to the end of the decade. These stories often try to predict or explain the chaos of Silicon Valley. Lewis analyzes the high-technology industry and its constant change amid turmoil and upheaval. He also examines the art of software development and deals with innovation and the emergence of a techno-society. The book does not promise any answers, but rather concludes this short journey into the recent past with a number of provoking ideas about the future of hi-tech.

Management Of Marketing

Author: Paul Reynolds
Publisher: Routledge
ISBN: 1136386041
Size: 63.27 MB
Format: PDF, Kindle
View: 7125
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Management Of Marketing from the Author: Paul Reynolds. The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.