Marketing In The Public Sector

Author: Philip Kotler
Publisher: Pearson Education India
ISBN: 9788131709580
Size: 25.33 MB
Format: PDF, Docs
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Marketing In The Public Sector from the Author: Philip Kotler. "Offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan." - cover.

Marketing In The Public Sector

Author: Nancy R. Lee
Publisher: Pearson Education
ISBN: 0132716224
Size: 10.93 MB
Format: PDF, Docs
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Marketing In The Public Sector from the Author: Nancy R. Lee. Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Marketing The Public Sector

Author: Seymour H. Fine
Publisher: Routledge
ISBN: 135150682X
Size: 26.58 MB
Format: PDF
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Marketing The Public Sector from the Author: Seymour H. Fine. The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.

Public Sector Marketing

Author: Tony Proctor
Publisher: Pearson Education
ISBN: 9780273708094
Size: 32.19 MB
Format: PDF
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Public Sector Marketing from the Author: Tony Proctor. The author examines the role of marketing in public organisations and looks at the perspective of marketing in creating value for different organisational stakeholders.

Marketing Public Sector Services

Author: Jennifer Bean
Publisher: HB Publications
ISBN: 1899448691
Size: 42.39 MB
Format: PDF, Kindle
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Marketing Public Sector Services from the Author: Jennifer Bean. This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. It is increasingly important that public sector services are customer focused and effective marketing helps to achieve this. Whether or not the public service being delivered is in a competitive environment, managers should see marketing as a fundamental part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation.

Service Delivery And Public Sector Marketing

Author: Ciaran O'Faircheallaigh
Publisher: Macmillan Education AU
ISBN: 9780732903862
Size: 41.54 MB
Format: PDF, Mobi
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Service Delivery And Public Sector Marketing from the Author: Ciaran O'Faircheallaigh. This collection of 13 papers from a conference held in 1990 by the Centre for Australian Public Sector Management at Griffith University assesses the impact of recent public sector reforms on service delivery and marketing. Case studies from Australia and New Zealand are used to highlight the various problems and issues involved.

Volunteerism Marketing

Author: Walter W. Wymer
Publisher: Routledge
ISBN: 1317957156
Size: 12.56 MB
Format: PDF, ePub, Docs
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Volunteerism Marketing from the Author: Walter W. Wymer. Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology, public administration, and sociology. This book will give you a better understanding of what kind of people to look for when seeking volunteers in hospitals, hospices, for organ donation, and for public education. Through studies and tests such as the Myers-Briggs Type Indicator, this book explores the personality traits and characteristics of volunteers in various fields. In Volunteerism Marketing, you will discover the characteristics that separate volunteers from non volunteers and the segmented characteristics of volunteers for differing venues. This information will assist you in attracting, training, and retaining the right volunteers for your organization. Some of the areas you will explore include: the differences between hospice volunteers and other types of volunteers the unique characteristics of hospital volunteers, such as these three social-lifestyle variables: the average number of hours served in a volunteer’s primary organization, the number of volunteer organizations in which the volunteer serves, and the volunteer’s frequency of attendance at religious services encouraging human organ donation with financial incentives exploring research that examines volunteerism as a part of social marketing utilizing the concept of market exchange to attract non-parents and the community as a whole as volunteers in public education Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is the single most current and comprehensive guide to the subject of volunteerism. This exceptional reference provides you with decisionmaking support in a wide variety of nonprofit settings and gives guidelines for future research. The segmented and descriptive case studies, charts and graphs found in this valuable book will assist you in understanding the characteristics of volunteers for differing fields, while giving you an edge on recruiting and retaining them!

Marketing Management And Communications In The Public Sector

Author: Martial Pasquier
Publisher: Routledge
ISBN: 1317222601
Size: 30.29 MB
Format: PDF, ePub, Mobi
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Marketing Management And Communications In The Public Sector from the Author: Martial Pasquier. This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.