Marketing In The Public Sector

Author: Philip Kotler
Publisher: Wharton School Pub
ISBN:
Size: 39.80 MB
Format: PDF, ePub
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Marketing In The Public Sector from the Author: Philip Kotler. Praise forMarketing in the Public Sector “Professionally, as an academic turned politician, this book–if published a few years earlier–would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the application of different marketing principles along each step of the transition process toward establishing an efficient service-oriented governmental agency.” Somkid Jatusripitak, Ph.D., Deputy Prime Minister and Minister of Commerce, Royal Thai Government “This book is filled with insights for people who want to communicate effectively about government programs, but it should also be on the bookshelf of any government manager who needs to think creatively about how to improve customer service. Every page contains information and ideas that public-sector leaders can, and should, put in their management tool kits.” Christine O. Gregoire, Governor, Washington State “Increasingly, public sector managers have been challenged to ‘do more with less.’Marketing in the Public Sectordemonstrates that marketing is not simply another line-item expense, but rather a set of tools that help public servants allocate resources more effectively and efficiently. The book is chock-full of real-world stories of creative marketers working within diverse organizations, all of whom have come to understand that marketing is not simply advertising or persuasion, but rather a mindset.” E. Marla Felcher, Ph.D., Adjunct Lecturer in Public Policy, John F. Kennedy School of Government, Harvard University “Kotler and Lee are teaching governments to motivate by invitation rather than intimidation. Instead of complaint and reaction, they work to create a culture of contagious cooperation that can replace rulemaking with social consensus. This is a practical manual for un-clogging hearing rooms, cooling tempers, and putting government back on the side of the people who pay for it.” Dave Ross, CBS News Commentator “Marketing in the Public Sectorprovides an excellent planning framework for public sector officers engaged in all levels of marketing and communications. Showcasing real-world examples, it successfully demonstrates the marriage of commercial marketing concepts into public sector practice.” Dr. K Vijaya, Director, Corporate Marketing & Communications, Health Promotion Board, Singapore “Public sector organizations are now faced with an urgent need to stand out from the crowd in order to successfully compete for funding, talent, and influence. Philip Kotler and Nancy Lee have written a unique, practical, and timely book containing comprehensive guidelines and cases that those involved in the marketing of public sector organizations will find absorbing and most useful.” Paul Temporal, Group Managing Director, Temporal Brand Consulting, Author of Public Sector Branding in Asia “Every day, professionals in the public sector deliver thousands of programs and services in increasingly demanding environments. This book is a ‘must read’ and a standard reference for every public servant engaged in public sector marketing and communications. Congratulations to Kotler and Lee for creating a book that is both educational and practical.” Jim Mintz, Director, Centre of Excellence for Public Sector Marketing Use time-tested marketing principles to increase citizen participation, compliance, and support Leverage proven “4Ps” marketing tactics: optimize product, price, place, and promotion Segment your markets, reach your clients where they are–and satisfy them Influence positive behavior: 12 social marketing principles that work Marketing in the Public Sectoris a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Public Sector Marketing

Author: Tony Proctor
Publisher: Pearson Education
ISBN: 9780273708094
Size: 35.64 MB
Format: PDF, ePub, Mobi
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Public Sector Marketing from the Author: Tony Proctor. The author examines the role of marketing in public organisations and looks at the perspective of marketing in creating value for different organisational stakeholders.

Marketing In The Public Sector

Author: Nancy R. Lee
Publisher: Pearson Education
ISBN: 0132716224
Size: 50.69 MB
Format: PDF, Mobi
View: 5459
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Marketing In The Public Sector from the Author: Nancy R. Lee. Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Marketing Public Sector Services

Author: Jennifer Bean
Publisher: HB Publications
ISBN: 1899448691
Size: 79.32 MB
Format: PDF, Docs
View: 3532
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Marketing Public Sector Services from the Author: Jennifer Bean. This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. It is increasingly important that public sector services are customer focused and effective marketing helps to achieve this. Whether or not the public service being delivered is in a competitive environment, managers should see marketing as a fundamental part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation.

Marketing Management And Communications In The Public Sector

Author: Martial Pasquier
Publisher: Routledge
ISBN: 1317222601
Size: 40.50 MB
Format: PDF, ePub, Mobi
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Marketing Management And Communications In The Public Sector from the Author: Martial Pasquier. This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

Public Sector Management

Author: Marcia Lynn Whicker
Publisher: Greenwood Publishing Group
ISBN: 9780275933814
Size: 71.60 MB
Format: PDF, Mobi
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Public Sector Management from the Author: Marcia Lynn Whicker. Intended as a text for master's level students in public administration and public policy, this volume provides an introductory survey of the field that focuses on the structures of operation, management, and environments of modern governments. The contributors address federal, state, and local governments as well as intergovernmental relations, discussing such topics as fiscal management, policy analysis, program evaluation, management and administration, marketing, and the developmental progress of national governments. Their aim throughout is to distill for the reader a solid base of current knowledge about the field of public administration and the challenges it offers to practitioners as we move into the 1990s. The volume begins with an introductory chapter which addresses current and evolving issues in U.S. public administration and demonstrates the ways in which political, social, and economic trends impact upon modern governments and their managers. The functions and structure of the federal bureaucracy and state and local governments are described in detail in two chapters, followed by a chapter by editor Marcia Whicker that explores intergovernmental relations. The contributors then turn to an examination of government operations in the fiscal management, policy analysis, and program evaluation arenas. Three chapters discuss management issues, including organizational theory, leadership, and personnel administration. Finally, the text addresses the use and adaptation of private sector marketing techniques, the developmental progress of national governments, and the evolution of historical/philosophical values that constitute the framework for future governance.

Service Delivery And Public Sector Marketing

Author: Ciaran O'Faircheallaigh
Publisher: Macmillan Education AU
ISBN: 9780732903862
Size: 66.80 MB
Format: PDF, ePub, Docs
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Service Delivery And Public Sector Marketing from the Author: Ciaran O'Faircheallaigh. This collection of 13 papers from a conference held in 1990 by the Centre for Australian Public Sector Management at Griffith University assesses the impact of recent public sector reforms on service delivery and marketing. Case studies from Australia and New Zealand are used to highlight the various problems and issues involved.

Volunteerism Marketing

Author: Walter W. Wymer
Publisher: Routledge
ISBN: 1317957156
Size: 49.92 MB
Format: PDF, Mobi
View: 1724
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Volunteerism Marketing from the Author: Walter W. Wymer. Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology, public administration, and sociology. This book will give you a better understanding of what kind of people to look for when seeking volunteers in hospitals, hospices, for organ donation, and for public education. Through studies and tests such as the Myers-Briggs Type Indicator, this book explores the personality traits and characteristics of volunteers in various fields. In Volunteerism Marketing, you will discover the characteristics that separate volunteers from non volunteers and the segmented characteristics of volunteers for differing venues. This information will assist you in attracting, training, and retaining the right volunteers for your organization. Some of the areas you will explore include: the differences between hospice volunteers and other types of volunteers the unique characteristics of hospital volunteers, such as these three social-lifestyle variables: the average number of hours served in a volunteer’s primary organization, the number of volunteer organizations in which the volunteer serves, and the volunteer’s frequency of attendance at religious services encouraging human organ donation with financial incentives exploring research that examines volunteerism as a part of social marketing utilizing the concept of market exchange to attract non-parents and the community as a whole as volunteers in public education Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is the single most current and comprehensive guide to the subject of volunteerism. This exceptional reference provides you with decisionmaking support in a wide variety of nonprofit settings and gives guidelines for future research. The segmented and descriptive case studies, charts and graphs found in this valuable book will assist you in understanding the characteristics of volunteers for differing fields, while giving you an edge on recruiting and retaining them!

Public Sector Marketing

Author: Larry L. Coffman
Publisher: Wiley
ISBN:
Size: 80.82 MB
Format: PDF, ePub, Mobi
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Public Sector Marketing from the Author: Larry L. Coffman. A concise ``how-to'' handbook of effective marketing techniques tailored especially to the public sector. Offers insights and perspectives for achieving maximum positive results while dealing with obstacles both inside and outside the organization. Features a comprehensive Promotional Program Summary that helps make sure you've covered every base in developing and implementing a promotion plan. Includes examples, planning formats, an extensive glossary, a comprehensive program-audit checklist, and a current reading-reference list.