Green Marketing And Environmental Responsibility In Modern Corporations

Author: Esakki, Thangasamy
Publisher: IGI Global
ISBN: 1522523324
Size: 54.83 MB
Format: PDF, Mobi
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Green Marketing And Environmental Responsibility In Modern Corporations from the Author: Esakki, Thangasamy. In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.

Contemporary Marketing

Author: Louis E. Boone
Publisher: Cengage Learning
ISBN: 1305465466
Size: 52.11 MB
Format: PDF, Kindle
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Contemporary Marketing from the Author: Louis E. Boone. CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Contemporary Strategic Marketing

Author: Ross Brennan
Publisher: Palgrave Macmillan
ISBN: 0230374042
Size: 54.33 MB
Format: PDF, ePub, Mobi
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Contemporary Strategic Marketing from the Author: Ross Brennan. An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below -

Contemporary Marketing Update 2015

Author: Louis Boone
Publisher: Cengage Learning
ISBN: 1285187628
Size: 40.95 MB
Format: PDF, Kindle
View: 2160
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Contemporary Marketing Update 2015 from the Author: Louis Boone. CONTEMPORARY MARKETING Update 2015 has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Sage Handbook Of Hospitality Management

Author: Roy C Wood
Publisher: SAGE
ISBN: 1446206424
Size: 20.74 MB
Format: PDF, Docs
View: 6506
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The Sage Handbook Of Hospitality Management from the Author: Roy C Wood. At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world's leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: • The nature of hospitality and hospitality management • The relationship of hospitality management to tourism, leisure and education provision • The current state of development of the international hospitality business • The core activities of food, beverage and accommodation management • Research strategies in hospitality management • Innovation and entrepreneurship trends • The role of information technology The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis. Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India

Entrepreneurship Marketing

Author: Sonny Nwankwo
Publisher: Routledge
ISBN: 1136879072
Size: 40.70 MB
Format: PDF, Mobi
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Entrepreneurship Marketing from the Author: Sonny Nwankwo. Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

Strategic Marketing In Practice

Author: Ashok Ranchhod
Publisher: Routledge
ISBN: 0750680121
Size: 35.25 MB
Format: PDF, Mobi
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Strategic Marketing In Practice from the Author: Ashok Ranchhod. Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course * Written specially for the Strategic Marketing in practice module by the CIM senior examiner and a leading expert in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Modern Marketing

Author: R S N Pillai
Publisher: S. Chand Publishing
ISBN: 8121916976
Size: 16.18 MB
Format: PDF, ePub, Mobi
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Modern Marketing from the Author: R S N Pillai. The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.