Marketing And Managing Tourism Destinations

Author: Alastair M Morrison
Publisher: Routledge
ISBN: 1136176659
Size: 57.79 MB
Format: PDF, ePub, Mobi
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Marketing And Managing Tourism Destinations from the Author: Alastair M Morrison. Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

Tourism Destination Marketing And Management

Author: Youcheng Wang
Publisher: CABI
ISBN: 9781845937003
Size: 11.40 MB
Format: PDF, Kindle
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Tourism Destination Marketing And Management from the Author: Youcheng Wang. This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Advances In Tourism Destination Marketing

Author: Metin Kozak
Publisher: Routledge
ISBN: 1135218900
Size: 36.38 MB
Format: PDF, Mobi
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Advances In Tourism Destination Marketing from the Author: Metin Kozak. This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Managing And Marketing Tourist Destinations

Author: Metin Kozak
Publisher: Routledge
ISBN: 1136904743
Size: 20.22 MB
Format: PDF, ePub, Docs
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Managing And Marketing Tourist Destinations from the Author: Metin Kozak. Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

Sport Tourism Destinations

Author: James Higham
Publisher: Routledge
ISBN: 1136364617
Size: 11.74 MB
Format: PDF, ePub, Mobi
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Sport Tourism Destinations from the Author: James Higham. Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and analysis examines the planning, development and management of sport tourism destinations. With contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations. Divided into four parts, the book systematically covers: Sports tourism destination analysis: applies principles of destination resource analysis to the study of sport tourism destinations Destination planning and development: illustrates the mutually beneficial links between sport, tourism and destination planning. Destination marketing and management: explores theoretical and applied aspects of sport tourism destination marketing and management Sport tourism impacts and environments: identifies and discusses critical issues of sustainable development at sport tourism destinations Practical case studies in each chapter illustrate and highlight the links between sport tourism theory and practice, making this book a vital resource for lecturers and students alike.

Heritage Tourism Destinations

Author: Maria D Alvarez
Publisher: CABI
ISBN: 1780646771
Size: 76.47 MB
Format: PDF
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Heritage Tourism Destinations from the Author: Maria D Alvarez. Heritage tourism is tied to myth making and stories; creative content that can be shared, stored, combined and manipulated, but that depends on a unique cultural or natural history. A significant section of the wider phenomenon that is cultural tourism, heritage tourism is a demand-driven industry that continues to be a subject of heated debate in academic circles. Beginning with an overview of the subject, this book considers the conservation and revitalization of heritage destinations, as well as the role local communities have in supporting an attraction. It then discusses product development and communication around the world, using new techniques such as social media and examples from food tourism and sporting events, before a final section reviews the planning and institutionalisation of heritage spaces. A timely conclusion subsequently considers the implications of developments such as globalisation, technological improvement and climate change upon these unique destinations. A valuable addition to the literature, this book is the first to bridge the gap between theory and practice, including the latest research and international case studies for researchers and practitioners in tourism and destination management.

Managing Tourism Destinations

Author: Andreas Papatheodorou
Publisher: Edward Elgar Pub
ISBN: 9781843769910
Size: 53.14 MB
Format: PDF, ePub, Docs
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Managing Tourism Destinations from the Author: Andreas Papatheodorou. 'This is an excellent collection of articles selected not only on the basis of the content but also because it represents the maturing of a key area of development within the wider domain of tourism studies. Destination management is a global issue which all countries, National Tourism Organisations and the tourism sector are now concerned with, and yet no general synthesis of key developments in the literature has been produced. This collection of key articles represents the most significant overview of the field to date, with a comprehensive and well argued rationale for their inclusion. the collection is wide ranging and thematic, embracing conceptual developments in the way destinations are studied through to key issues for destinations such as sustainability, crises, marketing and destination image. This collection deserves to be a must-purchase collection for any organisation which is interested in destination management.' - Stephen J. Page, University of Stirling, UK This title offers a wide-ranging selection of the most significant previously published papers on the management of tourism destinations. the volume covers four major themes: managing tourism destinations and the determinants of travel choice; planning and policy making; development and evolution; and the impacts of tourism management on the society and the environment. In his scholarly introduction, the editor briefly discusses each article and identifies its contribution to the academic literature. the book is intended for researchers and students interested in a thorough compilation and critical review of key articles in the area. It may also act as a useful reference benchmark for consultants and tourism policymakers.

Managing The Tourist Destination

Author: Frank Howie
Publisher: Cengage Learning EMEA
ISBN: 9781844800971
Size: 46.42 MB
Format: PDF, ePub, Docs
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Managing The Tourist Destination from the Author: Frank Howie. Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses. Inter-relating theory and practice throughout, Frank Howie provides a comprehensive guide to the planning, management and sustainable development of tourist destinations. Considering both professional and academic aspects of the subjects, Howie examines the differing demands of a variety of types of destination - from big cities and resorts to rural and protected areas. Illustrated throughout with informative figures and photographs, the text is fully supported with questions and exercises to aid self-study.

Progress In Tourism Marketing

Author: Metin Kozak
Publisher: Routledge
ISBN: 1136371478
Size: 55.88 MB
Format: PDF
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Progress In Tourism Marketing from the Author: Metin Kozak. The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.

The Handbook Of Managing And Marketing Tourism Experiences

Author:
Publisher: Emerald Group Publishing
ISBN: 1786352893
Size: 11.31 MB
Format: PDF, ePub, Mobi
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The Handbook Of Managing And Marketing Tourism Experiences from the Author: . The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.