Marketing And Managing Tourism Destinations

Author: Alastair M Morrison
Publisher: Routledge
ISBN: 1136176659
Size: 25.67 MB
Format: PDF, ePub
View: 2291
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Marketing And Managing Tourism Destinations from the Author: Alastair M Morrison. Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

Marketing And Managing Tourism Destinations

Author: Alastair M Morrison
Publisher: Routledge
ISBN: 1136176667
Size: 42.68 MB
Format: PDF
View: 1603
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Marketing And Managing Tourism Destinations from the Author: Alastair M Morrison. Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

Tourism Destination Marketing And Management

Author: Youcheng Wang
Publisher: CABI
ISBN: 9781845937003
Size: 69.29 MB
Format: PDF, Docs
View: 3939
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Tourism Destination Marketing And Management from the Author: Youcheng Wang. This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Managing And Marketing Tourist Destinations

Author: Metin Kozak
Publisher: Routledge
ISBN: 1136904743
Size: 14.67 MB
Format: PDF, Kindle
View: 2475
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Managing And Marketing Tourist Destinations from the Author: Metin Kozak. Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

Advances In Tourism Destination Marketing

Author: Metin Kozak
Publisher: Routledge
ISBN: 1135218919
Size: 66.73 MB
Format: PDF, ePub, Docs
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Advances In Tourism Destination Marketing from the Author: Metin Kozak. This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

The Handbook Of Managing And Marketing Tourism Experiences

Author:
Publisher: Emerald Group Publishing
ISBN: 1786352893
Size: 36.88 MB
Format: PDF, ePub, Mobi
View: 3542
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The Handbook Of Managing And Marketing Tourism Experiences from the Author: . The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Managing The Tourist Destination

Author: Frank Howie
Publisher: Cengage Learning EMEA
ISBN: 9781844800971
Size: 45.41 MB
Format: PDF, ePub
View: 4085
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Managing The Tourist Destination from the Author: Frank Howie. Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses. Inter-relating theory and practice throughout, Frank Howie provides a comprehensive guide to the planning, management and sustainable development of tourist destinations. Considering both professional and academic aspects of the subjects, Howie examines the differing demands of a variety of types of destination - from big cities and resorts to rural and protected areas. Illustrated throughout with informative figures and photographs, the text is fully supported with questions and exercises to aid self-study.

Managing Tourism Destinations

Author: Andreas Papatheodorou
Publisher: Edward Elgar Pub
ISBN: 9781843769910
Size: 59.23 MB
Format: PDF, Kindle
View: 879
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Managing Tourism Destinations from the Author: Andreas Papatheodorou. 'This is an excellent collection of articles selected not only on the basis of the content but also because it represents the maturing of a key area of development within the wider domain of tourism studies. Destination management is a global issue which all countries, National Tourism Organisations and the tourism sector are now concerned with, and yet no general synthesis of key developments in the literature has been produced. This collection of key articles represents the most significant overview of the field to date, with a comprehensive and well argued rationale for their inclusion. the collection is wide ranging and thematic, embracing conceptual developments in the way destinations are studied through to key issues for destinations such as sustainability, crises, marketing and destination image. This collection deserves to be a must-purchase collection for any organisation which is interested in destination management.' - Stephen J. Page, University of Stirling, UK This title offers a wide-ranging selection of the most significant previously published papers on the management of tourism destinations. the volume covers four major themes: managing tourism destinations and the determinants of travel choice; planning and policy making; development and evolution; and the impacts of tourism management on the society and the environment. In his scholarly introduction, the editor briefly discusses each article and identifies its contribution to the academic literature. the book is intended for researchers and students interested in a thorough compilation and critical review of key articles in the area. It may also act as a useful reference benchmark for consultants and tourism policymakers.

Restoring Tourism Destinations In Crisis

Author: David Beirman
Publisher: Allen & Unwin
ISBN: 1741150892
Size: 13.47 MB
Format: PDF, ePub
View: 1434
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Restoring Tourism Destinations In Crisis from the Author: David Beirman. Provides detailed studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers.

Tourism Management Marketing And Development

Author: Marcello M. Mariani
Publisher: Springer
ISBN: 1137401850
Size: 46.31 MB
Format: PDF, Docs
View: 904
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Tourism Management Marketing And Development from the Author: Marcello M. Mariani. Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.