Making Media Work

Author: Derek Johnson
Publisher: NYU Press
ISBN: 081476469X
Size: 37.96 MB
Format: PDF, ePub, Mobi
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Making Media Work from the Author: Derek Johnson. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers—“the suits”—who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced understanding of management within the entertainment industries. Drawing from work in critical sociology and cultural studies, the collection theorizes management as a pervasive, yet flexible set of principlesdrawn upon by a wide range of practitioners—artists, talent scouts, performers, directors, show runners, and more—in their ongoing efforts to articulate relationships and bridge potentially discordant forces within the media industries. The contributors interrogate managerial labor and identity, shine a light on how management understands its roles within cultural and creative contexts, and reconfigure the complex relationship between labor and managerial authority as productive rather than solely prohibitive. Engaging with primary evidence gathered through interviews, archives, and trade materials, the essays offer tremendous insight into how management is understood and performed within media industry contexts. The volume as a whole traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media.

Making Media

Author: Jan Roberts-Breslin
Publisher: Taylor & Francis
ISBN: 0240815270
Size: 47.41 MB
Format: PDF, ePub, Mobi
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Making Media from the Author: Jan Roberts-Breslin. Making Media takes the media production process and deconstructs it into its most basic components. Students will learn the basic concepts of media production: frame, sound, light, time, motion, sequencing, etc., and be able to apply them to any medium they choose. They will also become well grounded in the digital work environment and the tools required to produce media in the digital age. The companion Web site provides interactive exercises for each chapter, allowing students to explore the process of media production. The text is heavily illustrated and complete with sidebar discussions of pertinent issues. *Prepares students to move with ease into any number of media disciplines - film, video, photography, audio, multimedia *Includes Companion Website with interactive exercises http://booksite.focalpress.com/roberts-breslin/ *Highly illustrated throughout

Managing Media Work

Author: Mark Deuze
Publisher: SAGE
ISBN: 1412971241
Size: 71.93 MB
Format: PDF, Docs
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Managing Media Work from the Author: Mark Deuze. Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.

Media Work

Author: Mark Deuze
Publisher: John Wiley & Sons
ISBN: 0745658113
Size: 78.78 MB
Format: PDF, ePub
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Media Work from the Author: Mark Deuze. The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.

Media Technologies

Author: Tarleton Gillespie
Publisher: MIT Press
ISBN: 0262525372
Size: 58.11 MB
Format: PDF, ePub, Mobi
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Media Technologies from the Author: Tarleton Gillespie. Scholars from communication and media studies join those from science and technology studies to examine media technologies as complex, sociomaterial phenomena.

Girl Zines

Author: Alison Piepmeier
Publisher: NYU Press
ISBN: 9780814767733
Size: 65.33 MB
Format: PDF, Docs
View: 454
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Girl Zines from the Author: Alison Piepmeier. With names like The East Village Inky, Mend My Dress, Dear Stepdad, and I’m So Fucking Beautiful, zines created by girls and women over the past two decades make feminism’s third wave visible. These messy, photocopied do-it-yourself documents cover every imaginable subject matter and are loaded with handwriting, collage art, stickers, and glitter. Though they all reflect the personal style of the creators, they are also sites for constructing narratives, identities, and communities. Girl Zines is the first book-length exploration of this exciting movement. Alison Piepmeier argues that these quirky, personalized booklets are tangible examples of the ways that girls and women ‘do’ feminism today. The idiosyncratic, surprising, and savvy arguments and issues showcased in the forty-six images reproduced in the book provide a complex window into feminism’s future, where zinesters persistently and stubbornly carve out new spaces for what it means to be a revolutionary and a girl. Girl Zines takes zines seriously, asking what they can tell us about the inner lives of girls and women over the last twenty years.

Media Franchising

Author: Derek Johnson
Publisher: NYU Press
ISBN: 0814743471
Size: 49.63 MB
Format: PDF, ePub
View: 4459
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Media Franchising from the Author: Derek Johnson. "Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.