Marken Und Sport

Author: Holger Preuß
Publisher: Springer-Verlag
ISBN: 3834936952
Size: 67.15 MB
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Marken Und Sport from the Author: Holger Preuß. Erstes deutschsprachiges Kompendium zum Status quo „Marken und Sport“. Renommierte Autoren beleuchten den Themenkomplex umfassend und werfen einen Blick auf Markenstrategien, Instrumente der MarkenfĂŒhrung und des Markencontrollings sowie markenrechtliche Aspekte. In erster Linie wird das Markenmanagement von Sportorganisationen und weiteren Akteuren im Sport betrachtet. DarĂŒber hinaus wird das „Markenmanagement mit Sport“ thematisiert, also die Nutzung der Strahlkraft des Sports durch Markeninhaber aus anderen Bereichen zu Kommunikationszwecken. Der Leser erhĂ€lt einen sowohl wissenschaftlich fundierten als auch praktisch orientierten Überblick ĂŒber die Facetten dieses sich dynamisch entwickelnden Gebietes. Zahlreiche Fallstudien veranschaulichen die Anwendung der gewonnenen Erkenntnisse.

The Youth Olympic Games

Author: Dag Vidar Hanstad
Publisher: Routledge
ISBN: 1134471335
Size: 32.80 MB
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The Youth Olympic Games from the Author: Dag Vidar Hanstad. The first summer Youth Olympic Games (YOG) were held in Singapore in 2010 and the first winter Youth Olympic Games in Innsbruck in 2012. The IOC hopes that the YOG will encourage young people to be more active and that they will bring the Olympic movement closer to its original founding values. This is the first book to be published on the Youth Olympic Games. It critically examines the origins of the Games and the motives of the Games organisers, as well as the organisation and management of the Games and their wider impact and significance. The first part of the book discusses the relationship between the YOG and the ideology of Olympism, in the context of broader developments in youth sport competitions. The second part investigates a wide range of managerial aspects including the bidding process, finance, the prominent role of young people on the organising committees and as volunteers, the role of media and sponsors, and the distinctive competition structure. The final part of the book assesses the current and likely future impact of the YOG on the host cities and countries, the IOC and on national youth sport policies. The Youth Olympic Games is essential reading for any researcher, advanced student or policy maker with an interest in Olympic Studies, sports development, sport policy, youth sport or event management.

The Shock Doctrine

Author: Naomi Klein
Publisher: Penguin UK
ISBN: 0141980869
Size: 55.58 MB
Format: PDF, ePub
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The Shock Doctrine from the Author: Naomi Klein. Around the world in Britain, the United States, Asia and the Middle East, there are people with power who are cashing in on chaos; exploiting bloodshed and catastrophe to brutally remake our world in their image. They are the shock doctors. Thrilling and revelatory, The Shock Doctrine cracks open the secret history of our era. Exposing these global profiteers, Naomi Klein discovered information and connections that shocked even her about how comprehensively the shock doctors' beliefs now dominate our world - and how this domination has been achieved. Raking in billions out of the tsunami, plundering Russia, exploiting Iraq - this is the chilling tale of how a few are making a killing while more are getting killed.


Size: 65.25 MB
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News from the Author: .

Fussball Im Norden

Author: Bernd Jankowski
ISBN: 9783897842700
Size: 33.56 MB
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Fussball Im Norden from the Author: Bernd Jankowski.

Sport Business In The Global Marketplace

Author: H. Westerbeek
Publisher: Springer
ISBN: 0230598897
Size: 67.16 MB
Format: PDF, Mobi
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Sport Business In The Global Marketplace from the Author: H. Westerbeek. Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.


Size: 44.92 MB
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Kreuzer from the Author: .


Author: Jimmy Burns
Publisher: A&C Black
ISBN: 1408827719
Size: 41.24 MB
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Barca from the Author: Jimmy Burns. Founded in 1898, FC Barcelona or Barça, is the world's biggest and best-loved football club. Barça has more than 500 local fan clubs spread across the world, while its championship matches attract a global TV audience. Former players include such legendary figures as Kubala, Maradona, Cruyff, Ronaldo, Rivaldo and Lineker, and Barça has been managed by greats such as Helenio Herrera, Cesar Menotti and Bobby Robson. The club's honorary members include Pope John Paul II and opera star José Carreras. To unravel the background to the Barça phenomenon, Jimmy Burns has unearthed police files and long-forgotten newspaper reports. He has travelled with supporters and has talked to people intimately linked to the club, from managers and players to groundsmen and doctors, whilst also gaining access to those who have conspired to gain political and financial control.

The Handbook Of International Crisis Communication Research

Author: Andreas Schwarz
Publisher: John Wiley & Sons
ISBN: 111851677X
Size: 30.83 MB
Format: PDF, Mobi
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The Handbook Of International Crisis Communication Research from the Author: Andreas Schwarz. The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises