The Fear Of Insignificance

Author: C. Strenger
Publisher: Springer
ISBN: 023011766X
Size: 46.14 MB
Format: PDF, ePub, Docs
View: 7374
Download Read Online

The Fear Of Insignificance from the Author: C. Strenger. This book shows how, after the fall of the Berlin Wall in 1989, the Gospel of the free market became the only world-religion of universal validity. The belief that all value needs to be quantifiable was extended to human beings, whose value became dependent on their rating on the various ranking-scales in the global infotainment system.

Advertising To The American Woman 1900 1999

Author: Daniel Delis Hill
Publisher: Ohio State University Press
ISBN: 9780814208908
Size: 45.63 MB
Format: PDF, ePub, Docs
View: 5438
Download Read Online

Advertising To The American Woman 1900 1999 from the Author: Daniel Delis Hill. Whether they're students of advertising history or just reminiscing, readers will be entertained by Advertising to the American Woman. This is a lavishly illustrated survey of how the mass production of consumer goods, the development of the advertising industry, and the evolution of women's roles in society inextricably progressed through the twentieth century. The author focuses on the marketing perspective of the topic rather than on the consumer's point of view. Inevitably, a number of cultural themes run throughout the work, illustrating in an innovative way how women's roles in society have shifted during the past hundred years. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and yet, at the same time, became an underlying force of progressive social change. For example, this study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereotype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer. This is an ideal book for the student of women and/or advertising and will appeal to a large audience, including those interested in advertising, mass communication, women's studies, American history, and fashion design.

What Do You Think About It

Author: Warren O. Monroe
Publisher: Trafford Publishing
ISBN: 1466917083
Size: 11.84 MB
Format: PDF, Kindle
View: 4010
Download Read Online

What Do You Think About It from the Author: Warren O. Monroe. A Collection of Daily Thoughts The word thought generally refers to any mental or intellectual activity involving an individual's subjective consciousness. It can refer either to the act of thinking or the resulting ideas or arrangement of ideas. Over the past few years I've put my thoughts down on paper and shared them with family and friends. Some said to me "it's too long", some said to me "I've heard that before" and some just said nothing as if my thoughts were delivered and fallen into a black hole. On the other hand there were those who cheered me on and encouraged me to keep distributing my thoughts and consider some day writing a book. "What Do You Think About It" is a labor of love collection of my best 31weekly thoughts for your reading enjoyment. In addition, you can take an active part in my literary endeavor by writing down your thoughts at the end of each chapter. One difference between humans and other animals is our ability to think, process our thoughts and make life changing decisions on the results. As you read and hopefully enjoy my book apply your thoughts to the message intended in each chapter. It's not really our efforts that define us; it's our ability to open our minds and hearts to the depths of our true thoughts and honest feelings. Paracelsus, renaissance period physician, chemist, and surgeon wrote; thoughts are free and subject to no rule. On them rest the freedom of a man and they tower above the light of nature . . . create a new heaven, a new firmament, a new source of energy from which new art flows. This book represents a small piece of my heaven, my new firmament, my new source of energy from which my new art will flow. I hope you enjoy all my thoughts but I don't expect you will just sail away on a literary cruise navigated by everything I've written. So I've provided space at the end of each chapter for your thoughts on each topic. Hence the title, "What Do You Think About It" ...Bon Voyage

Endorsements In Advertising

Author: Kerry Segrave
Publisher: McFarland
ISBN: 078642043X
Size: 79.48 MB
Format: PDF, Mobi
View: 7601
Download Read Online

Endorsements In Advertising from the Author: Kerry Segrave. The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product's curative powers sometimes ran opposite the endorser's obituary, and Lillian Russell once testified that a certain compound had made her "feel like a new man." Distrusted by the public, banished from mainstream publications, endorsements languished until around 1920, but returned with a vengeance with the growth of consumerism and modern media. Despite its questionable effectiveness, endorsement advertising is now ubiquitous, costing advertisers (and consequently consumers) hundreds of millions of dollars annually. This exploration of modern endorsement advertising--paid or unsolicited testimonials endorsing a product--follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Chapters recount endorsement advertising's changing form and fortunes, from Lux Soap's co-opting of early Hollywood to today's lucrative industry dependent largely on athletes. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized. The illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements.

Advertising N Promotion

Author: Shah
Publisher: Tata McGraw-Hill Education
ISBN: 0070080313
Size: 40.36 MB
Format: PDF, ePub, Docs
View: 4932
Download Read Online

Advertising N Promotion from the Author: Shah.

Where The Suckers Moon

Author: Randall Rothenberg
Publisher: Vintage
ISBN: 0307833542
Size: 70.28 MB
Format: PDF, ePub, Mobi
View: 3164
Download Read Online

Where The Suckers Moon from the Author: Randall Rothenberg. "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's bok as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.

Black Social Dance In Television Advertising

Author: Carla Stalling Huntington
Publisher: McFarland
ISBN: 0786486953
Size: 17.87 MB
Format: PDF
View: 7038
Download Read Online

Black Social Dance In Television Advertising from the Author: Carla Stalling Huntington. "This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a culture that has drawn upon African-American arts to sell products"--Provided by publisher.

History In The Text

Author: Sandy Petrey
Publisher: John Benjamins Publishing
ISBN: 9027217130
Size: 40.38 MB
Format: PDF
View: 6263
Download Read Online

History In The Text from the Author: Sandy Petrey. The title of this study “History in the text” is an oxymoronic phrase, and by this, the main focus of the book is clear immediately. On the other hand, there still remains the question to what extent text and history are comparable. The author of this volume tries to answer this by discussing the famous novel of Victor Hugo Quatrevingt-Treize against the background of the French Revolution.

Adland

Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749464321
Size: 64.21 MB
Format: PDF, ePub, Docs
View: 1004
Download Read Online

Adland from the Author: Mark Tungate. Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Double Your Money In Antiques In 60 Days

Author: George Grotz
Publisher: Main Street Books
ISBN: 0307483959
Size: 33.42 MB
Format: PDF
View: 5801
Download Read Online

Double Your Money In Antiques In 60 Days from the Author: George Grotz. Popular antiques expert George Grotz reveals how to make real money in the antiques trade--must reading for every collector, auction-goer, and flea-market fanatic. From the Trade Paperback edition.