Just Doing It A History Of Advertising

Author: Pia Elliott
Publisher: Homeless Book
ISBN: 8898969341
Size: 64.82 MB
Format: PDF, Kindle
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Just Doing It A History Of Advertising from the Author: Pia Elliott. The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy ? where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century, were the protagonists of the creative revolution and whose influence has been seminal on both American and English advertising. The book has no historical intentions nor aims at classifying people into schools or categories (as such an approach would be pretentious and inadequate in a profession so deeply entangled with economics and consumer attitudes). The content in brief: The book is made up of short biographies of famous and well known advertising people ? mainly art directors and copywriters ? interspersed with a few explanatory chapters that are simply summaries on certain subjects. For instance The Big Agencies outlines the origins of historical agencies, such as J.W. Thompson, BBDO, and Young & Rubicam. The State of Things explains what happened after the (so called) Creative Revolution. The Spot-Makers presents people like Howard Zieff, Joe Pytka, Rick Levine, and Bob Giraldi. Old School Ties and Colonels is about British advertising before Collett Dickinson and Pearce. La Grande Parade depicts the peculiarities of French advertising and Carosello and its Victims explains the unusual features of the Italian Carosello (an early TV format that hosted commercials), etc. Biographies are structured differently along the lines of individual stories and, generally, tend to highlight the meaningful events in one s career rather than their early life and experiences. This way of telling a story is, of course, somewhat influenced by the author s experiences and point of view and represents the original aspect of the book. Among the influentials , Americans and Britons outnumber French and Italians. A final section with Contributions by various authors and famous copywriters: Gossage, Della Femina, Abbott, Séguéla, Marcantonio, Pirella, etc. completes the book.

Adland

Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749464321
Size: 27.58 MB
Format: PDF, Mobi
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Adland from the Author: Mark Tungate. Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Where The Suckers Moon

Author: Randall Rothenberg
Publisher: Vintage
ISBN: 0307833542
Size: 42.28 MB
Format: PDF, Docs
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Where The Suckers Moon from the Author: Randall Rothenberg. "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's bok as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.

The Fear Of Insignificance

Author: C. Strenger
Publisher: Springer
ISBN: 023011766X
Size: 78.10 MB
Format: PDF, ePub, Mobi
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The Fear Of Insignificance from the Author: C. Strenger. This book shows how, after the fall of the Berlin Wall in 1989, the Gospel of the free market became the only world-religion of universal validity. The belief that all value needs to be quantifiable was extended to human beings, whose value became dependent on their rating on the various ranking-scales in the global infotainment system.

What Do You Think About It

Author: Warren O. Monroe
Publisher: Trafford Publishing
ISBN: 1466917083
Size: 36.76 MB
Format: PDF
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What Do You Think About It from the Author: Warren O. Monroe. A Collection of Daily Thoughts The word thought generally refers to any mental or intellectual activity involving an individual's subjective consciousness. It can refer either to the act of thinking or the resulting ideas or arrangement of ideas. Over the past few years I've put my thoughts down on paper and shared them with family and friends. Some said to me "it's too long", some said to me "I've heard that before" and some just said nothing as if my thoughts were delivered and fallen into a black hole. On the other hand there were those who cheered me on and encouraged me to keep distributing my thoughts and consider some day writing a book. "What Do You Think About It" is a labor of love collection of my best 31weekly thoughts for your reading enjoyment. In addition, you can take an active part in my literary endeavor by writing down your thoughts at the end of each chapter. One difference between humans and other animals is our ability to think, process our thoughts and make life changing decisions on the results. As you read and hopefully enjoy my book apply your thoughts to the message intended in each chapter. It's not really our efforts that define us; it's our ability to open our minds and hearts to the depths of our true thoughts and honest feelings. Paracelsus, renaissance period physician, chemist, and surgeon wrote; thoughts are free and subject to no rule. On them rest the freedom of a man and they tower above the light of nature . . . create a new heaven, a new firmament, a new source of energy from which new art flows. This book represents a small piece of my heaven, my new firmament, my new source of energy from which my new art will flow. I hope you enjoy all my thoughts but I don't expect you will just sail away on a literary cruise navigated by everything I've written. So I've provided space at the end of each chapter for your thoughts on each topic. Hence the title, "What Do You Think About It" ...Bon Voyage

Branded Male

Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749450118
Size: 36.68 MB
Format: PDF, Kindle
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Branded Male from the Author: Mark Tungate. Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.

Endorsements In Advertising

Author: Kerry Segrave
Publisher: McFarland
ISBN: 078642043X
Size: 11.76 MB
Format: PDF, ePub, Docs
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Endorsements In Advertising from the Author: Kerry Segrave. The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product's curative powers sometimes ran opposite the endorser's obituary, and Lillian Russell once testified that a certain compound had made her "feel like a new man." Distrusted by the public, banished from mainstream publications, endorsements languished until around 1920, but returned with a vengeance with the growth of consumerism and modern media. Despite its questionable effectiveness, endorsement advertising is now ubiquitous, costing advertisers (and consequently consumers) hundreds of millions of dollars annually. This exploration of modern endorsement advertising--paid or unsolicited testimonials endorsing a product--follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Chapters recount endorsement advertising's changing form and fortunes, from Lux Soap's co-opting of early Hollywood to today's lucrative industry dependent largely on athletes. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized. The illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements.

Advertising To The American Woman 1900 1999

Author: Daniel Delis Hill
Publisher: Ohio State University Press
ISBN: 9780814208908
Size: 70.82 MB
Format: PDF, ePub, Docs
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Advertising To The American Woman 1900 1999 from the Author: Daniel Delis Hill. Whether they're students of advertising history or just reminiscing, readers will be entertained by Advertising to the American Woman. This is a lavishly illustrated survey of how the mass production of consumer goods, the development of the advertising industry, and the evolution of women's roles in society inextricably progressed through the twentieth century. The author focuses on the marketing perspective of the topic rather than on the consumer's point of view. Inevitably, a number of cultural themes run throughout the work, illustrating in an innovative way how women's roles in society have shifted during the past hundred years. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and yet, at the same time, became an underlying force of progressive social change. For example, this study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereotype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer. This is an ideal book for the student of women and/or advertising and will appeal to a large audience, including those interested in advertising, mass communication, women's studies, American history, and fashion design.