Just Doing It A History Of Advertising

Author: Pia Elliott
Publisher: Homeless Book
ISBN: 8898969341
Size: 17.96 MB
Format: PDF
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Just Doing It A History Of Advertising from the Author: Pia Elliott. The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy ? where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century, were the protagonists of the creative revolution and whose influence has been seminal on both American and English advertising. The book has no historical intentions nor aims at classifying people into schools or categories (as such an approach would be pretentious and inadequate in a profession so deeply entangled with economics and consumer attitudes). The content in brief: The book is made up of short biographies of famous and well known advertising people ? mainly art directors and copywriters ? interspersed with a few explanatory chapters that are simply summaries on certain subjects. For instance The Big Agencies outlines the origins of historical agencies, such as J.W. Thompson, BBDO, and Young & Rubicam. The State of Things explains what happened after the (so called) Creative Revolution. The Spot-Makers presents people like Howard Zieff, Joe Pytka, Rick Levine, and Bob Giraldi. Old School Ties and Colonels is about British advertising before Collett Dickinson and Pearce. La Grande Parade depicts the peculiarities of French advertising and Carosello and its Victims explains the unusual features of the Italian Carosello (an early TV format that hosted commercials), etc. Biographies are structured differently along the lines of individual stories and, generally, tend to highlight the meaningful events in one s career rather than their early life and experiences. This way of telling a story is, of course, somewhat influenced by the author s experiences and point of view and represents the original aspect of the book. Among the influentials , Americans and Britons outnumber French and Italians. A final section with Contributions by various authors and famous copywriters: Gossage, Della Femina, Abbott, Séguéla, Marcantonio, Pirella, etc. completes the book.

Adland

Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749464321
Size: 77.10 MB
Format: PDF, Docs
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Adland from the Author: Mark Tungate. Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Where The Suckers Moon

Author: Randall Rothenberg
Publisher: Vintage
ISBN: 0307833542
Size: 19.52 MB
Format: PDF, Docs
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Where The Suckers Moon from the Author: Randall Rothenberg. "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's bok as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.

But Wait There S More

Author: Robert Crawford
Publisher: Melbourne Univ. Publishing
ISBN: 0522853226
Size: 39.94 MB
Format: PDF, Docs
View: 1599
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But Wait There S More from the Author: Robert Crawford. Catchy phrases, chants at cricket matches and jingles which consumers just can't get out of their heads-the best advertising stands out because it is creative, clever and, most importantly, funny. Advertising in Australia can be traced back to the early 1900s, when spruikers wooed the public with appeals to vanity, health and patriotism. By the time Australia had endured two World Wars, the Depression, economic downturns, political upheavals and direct confrontations, the advertising industry had not only survived, but had become a multi-billion dollar industry, with an enormous influence over people's everyday lives and their spending habits. But Wait, There's Morea is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. It follows the admen and adwomen who worked to convert their audiences into consumers and examines their ongoing quest for legitimacy in the face of new technologies and an increasingly sophisticated and media-savvy audience.

The Attention Merchants

Author: Tim Wu
Publisher: Atlantic Books
ISBN: 1782394842
Size: 79.57 MB
Format: PDF, Mobi
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The Attention Merchants from the Author: Tim Wu. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.

The Fear Of Insignificance

Author: C. Strenger
Publisher: Springer
ISBN: 023011766X
Size: 26.29 MB
Format: PDF, ePub, Docs
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The Fear Of Insignificance from the Author: C. Strenger. This book shows how, after the fall of the Berlin Wall in 1989, the Gospel of the free market became the only world-religion of universal validity. The belief that all value needs to be quantifiable was extended to human beings, whose value became dependent on their rating on the various ranking-scales in the global infotainment system.

Bill Bernbach S Book

Author: Bob Levenson
Publisher: Random House Incorporated
ISBN: 9780394549200
Size: 52.77 MB
Format: PDF, Mobi
View: 6117
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Bill Bernbach S Book from the Author: Bob Levenson. This inside look at some of the most famous advertising campaigns in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes details on each campaign's history and philosophy, as well as theories on advertising