Humor In The Advertising Business

Author: Fred K. Beard
Publisher: Rowman & Littlefield
ISBN: 9780742554269
Size: 67.50 MB
Format: PDF
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Humor In The Advertising Business from the Author: Fred K. Beard. Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

Persuasive Advertising

Author: J. Armstrong
Publisher: Springer
ISBN: 0230285805
Size: 44.36 MB
Format: PDF, ePub
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Persuasive Advertising from the Author: J. Armstrong. Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Humor Entertainment And Popular Culture During World War I

Author: C. Tholas-Disset
Publisher: Springer
ISBN: 1137436433
Size: 26.40 MB
Format: PDF, Docs
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Humor Entertainment And Popular Culture During World War I from the Author: C. Tholas-Disset. Humor and entertainment were vital to the war effort during World War I. While entertainment provided relief to soldiers in the trenches, it also built up support for the war effort on the home front. This book looks at transnational war culture by examining seemingly light-hearted discourses on the Great War.

The Devil S Financial Dictionary

Author: Jason Zweig
Publisher: Hachette UK
ISBN: 1610396065
Size: 67.54 MB
Format: PDF, Kindle
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The Devil S Financial Dictionary from the Author: Jason Zweig. Your Survival Guide to the Hades of Wall Street The Devil's Financial Dictionary skewers the plutocrats and bureaucrats who gave us exploding mortgages, freakish risks, and banks too big to fail. And it distills the complexities, absurdities, and pomposities of Wall Street into plain truths and aphorisms anyone can understand. An indispensable survival guide to the hostile wilderness of today's financial markets, The Devil's Financial Dictionary delivers practical insights with a scorpion's sting. It cuts through the fads and fakery of Wall Street and clears a safe path for investors between euphoria and despair. Staying out of financial purgatory has never been this fun.

Elements Of Wit

Author: Benjamin Errett
Publisher: Penguin
ISBN: 0698153863
Size: 46.81 MB
Format: PDF, ePub, Mobi
View: 1953
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Elements Of Wit from the Author: Benjamin Errett. Got wit? We’ve all been in that situation where we need to say something clever, but innocuous; smart enough to show some intelligence, without showing off; something funny, but not a joke. What we need in that moment is wit—that sparkling combination of charm, humor, confidence, and most of all, the right words at the right time. Elements of Wit is an engaging book that brings together the greatest wits of our time, and previous ones from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK, and many in between. With chapters covering the essential ingredients of wit, this primer sheds light on how anyone—introverts, extroverts, wallflowers, and bon vivants—can find the right zinger, quip, parry, or retort…or at least be a little bit more interesting.

An Illustrated Book Of Bad Arguments

Author: Ali Almossawi
Publisher: Workman Publishing
ISBN: 1615192263
Size: 78.62 MB
Format: PDF, ePub, Mobi
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An Illustrated Book Of Bad Arguments from the Author: Ali Almossawi. “A flawless compendium of flaws.” —Alice Roberts, PhD, anatomist, writer, and presenter of The Incredible Human Journey The antidote to fuzzy thinking, with furry animals! Have you read (or stumbled into) one too many irrational online debates? Ali Almossawi certainly had, so he wrote An Illustrated Book of Bad Arguments! This handy guide is here to bring the internet age a much-needed dose of old-school logic (really old-school, a la Aristotle). Here are cogent explanations of the straw man fallacy, the slippery slope argument, the ad hominem attack, and other common attempts at reasoning that actually fall short—plus a beautifully drawn menagerie of animals who (adorably) commit every logical faux pas. Rabbit thinks a strange light in the sky must be a UFO because no one can prove otherwise (the appeal to ignorance). And Lion doesn’t believe that gas emissions harm the planet because, if that were true, he wouldn’t like the result (the argument from consequences). Once you learn to recognize these abuses of reason, they start to crop up everywhere from congressional debate to YouTube comments—which makes this geek-chic book a must for anyone in the habit of holding opinions.

Crush

Author: Gary Paulsen
Publisher: Wendy Lamb Books
ISBN: 0307974537
Size: 23.51 MB
Format: PDF
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Crush from the Author: Gary Paulsen. Readers met the comical Kevin in Liar, Liar and Flat Broke. Kevin gets serious about Tina Zabinski, the Most Beautiful Girl in the World. Finally, finally, he's worked up his courage—he's going to ask her out. Or will his trademark scheming get in his way?

The Persuasion Handbook

Author: James Price Dillard
Publisher: SAGE Publications
ISBN: 1452261598
Size: 79.80 MB
Format: PDF, Mobi
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The Persuasion Handbook from the Author: James Price Dillard. The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.

Funny The Book

Author: David Misch
Publisher: Applause Theatre & Cinema
ISBN: 1557839654
Size: 74.76 MB
Format: PDF, Docs
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Funny The Book from the Author: David Misch. (Applause Books). Funny: The Book is an entertaining look at the art of comedy, from its historical roots to the latest scientific findings, with diversions into the worlds of movies (Buster Keaton and the Marx Brothers), television ( The Office ), prose (Woody Allen, Robert Benchley), theater ( The Front Page ), jokes and stand-up comedy (Richard Pryor, Steve Martin), as well as personal reminiscences from the author's experiences on such TV programs as Mork and Mindy . With allusions to the not-always-funny Carl Jung, George Orwell, and Arthur Koestler, Funny: The Book explores the evolution, theories, principles, and practice of comedy, as well as the psychological, philosophical, and even theological underpinnings of humor, coming to the conclusion that (Spoiler Alert!) Comedy is God.