Humor In The Advertising Business

Author: Fred K. Beard
Publisher: Rowman & Littlefield
ISBN: 9780742554269
Size: 72.55 MB
Format: PDF, ePub
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Humor In The Advertising Business from the Author: Fred K. Beard. Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

The Pragmatics Of Humour Across Discourse Domains

Author: Marta Dynel
Publisher: John Benjamins Publishing
ISBN: 9027256144
Size: 16.52 MB
Format: PDF
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The Pragmatics Of Humour Across Discourse Domains from the Author: Marta Dynel. Brings together a range of contributions on the linguistics of humour. This title elucidates the whole gamut of humorous forms and mechanisms, such as surrealist irony, incongruity in register humour, mechanisms of pun formation, as well as interpersonal functions of conversational humour

Persuasive Advertising

Author: J. Armstrong
Publisher: Springer
ISBN: 0230285805
Size: 21.24 MB
Format: PDF, Kindle
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Persuasive Advertising from the Author: J. Armstrong. Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

The Theory And Practice Of Gamesmanship

Author: Stephen Potter
Publisher: A&C Black
ISBN: 1448212375
Size: 57.56 MB
Format: PDF, Kindle
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The Theory And Practice Of Gamesmanship from the Author: Stephen Potter. "What is gamesmanship? Most difficult of questions to answer briefly. 'The Art of Winning Games Without Actually Cheating' Â? that is my personal 'working definition'. What is its object? There have been five hundred books written on the subject of games. Five hundred books on play and the tactics of play. Not one on the art of winning.Â?? Stephen Potter has used his extensive experience as a master gamesman to compile this instructional text on the techniques, strategies and etiquette of gamesmanship. Here you will learn how to win games you have no idea how to play, and manoeuvre your opponents into losing when they really should be winning. This funny, charming book is brought to life with helpful diagrams, anecdotes and hilarious conversations. A must read for any sporting chap or chapette. It was first published in 1947.

The Humor Of Kierkegaard

Author: Søren Kierkegaard
Publisher: Princeton University Press
ISBN: 9780691020853
Size: 11.87 MB
Format: PDF
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The Humor Of Kierkegaard from the Author: Søren Kierkegaard. Who might reasonably be nominated as the funniest philosopher of all time? With this anthology, Thomas Oden provisionally declares Søren Aabye Kierkegaard (1813-1855)--despite his enduring stereotype as the melancholy, despairing Dane--as, among philosophers, the most amusing. Kierkegaard not only explored comic perception to its depths but also practiced the art of comedy as astutely as any writer of his time. This collection shows how his theory of comedy is integrated into his practice of comic perception, and how both are integral to his entire authorship. Kierkegaard's humor ranges from the droll to the rollicking; from farce to intricate, subtle analysis; from nimble stories to amusing aphorisms. In these pages you are invited to meet the wife of an author who burned her husband's manuscript and a businessman who, even with an abundance of calling cards, forgot his own name. You will hear of an interminable vacillator whom archeologists found still pacing thousands of years later, trying to come to a decision. Then there is the emperor who became a barkeeper in order to stay in the know. The Humor of Kierkegaard is for anyone ready to be amused by human follies. Those new to Kierkegaard will discover a dazzling mind worth meeting. Those already familiar with his theory of comedy will be delighted to see it concisely set forth and exemplified. Others may have read Kierkegaard intensively without having ever really noticed his comic side. Here they will find what they have been missing.

Humor In Advertising

Author: Charles S. Gulas
Publisher: M.E. Sharpe
ISBN: 9780765636218
Size: 78.79 MB
Format: PDF, ePub
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Humor In Advertising from the Author: Charles S. Gulas.

Cisco Ip Routing

Author: Alex Zinin
Publisher: Addison-Wesley Professional
ISBN: 9780201604733
Size: 35.93 MB
Format: PDF, ePub
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Cisco Ip Routing from the Author: Alex Zinin. This volume provides detailed discussion on how routers work, what is really happening inside a Cisco router, and how to troubleshoot a Cisco router. It also provides coverage of the widely used routing protocols in intra-domain routing such as RIP, IGRP, OSPF and EIGRP.

Anecdotal Theory

Author: Jane Gallop
Publisher: Duke University Press
ISBN: 9780822330387
Size: 15.87 MB
Format: PDF, ePub, Docs
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Anecdotal Theory from the Author: Jane Gallop. Essays weaving theory, story, and personal narrative into a method of critical writing.

The Primer Of Humor Research

Author: Victor Raskin
Publisher: Walter de Gruyter
ISBN: 3110198495
Size: 28.70 MB
Format: PDF, ePub, Mobi
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The Primer Of Humor Research from the Author: Victor Raskin. The book is intended to provide a definitive view of the field of humor research for both beginning and established scholars in a variety of fields who are developing an interest in humor and need to familiarize themselves with the available body of knowledge. Each chapter of the book is devoted to an important aspect of humor research or to a disciplinary approach to the field, and each is written by the leading expert or emerging scholar in that area. There are two primary motivations for the book. The positive one is to collect and summarize the impressive body of knowledge accumulated in humor research in and around Humor: The International Journal of Humor Research. The negative motivation is to prevent the embarrassment to and from the "first-timers," often established experts in their own field, who venture into humor research without any notion that there already exists a body of knowledge they need to acquire before publishing anything on the subject-unless they are in the business of reinventing the wheel and have serious doubts about its being round! The organization of the book reflects the main groups of scholars participating in the increasingly popular and high-powered humor research movement throughout the world, an 800 to 1,000-strong contingent, and growing. The chapters are organized along the same lines: History, Research Issues, Main Directions, Current Situation, Possible Future, Bibliography-and use the authors' definitive credentials not to promote an individual view, but rather to give the reader a good comprehensive and condensed view of the area.


Author: Bob de Wit
Publisher: Cengage Learning EMEA
ISBN: 1408019027
Size: 79.97 MB
Format: PDF
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Strategy from the Author: Bob de Wit. Conventional strategic management education is dominated by a standard formula that uses a misleadingly simplistic step-by-step approach, presents few competing perspectives, glosses over key debates, and is typically biased towards a particular national or regional context. De Wit and Meyer's best-selling Strategy takes a strikingly different approach that has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding students through diverse perspectives, De Wit and Meyer show how, more than ever, robust strategy requires an open understanding of different ways of looking at strategic issues.