Handbook Of Tourist Behavior

Author: Metin Kozak
Publisher: Routledge
ISBN: 1135849129
Size: 59.59 MB
Format: PDF, Kindle
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Handbook Of Tourist Behavior from the Author: Metin Kozak. In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

The Routledge Handbook Of Consumer Behaviour In Hospitality And Tourism

Author: Saurabh Kumar Dixit
Publisher: Routledge
ISBN: 1317334698
Size: 56.45 MB
Format: PDF, ePub, Docs
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The Routledge Handbook Of Consumer Behaviour In Hospitality And Tourism from the Author: Saurabh Kumar Dixit. Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Handbook Of Tourism And Quality Of Life Research

Author: Muzaffer Uysal
Publisher: Springer Science & Business Media
ISBN: 9400722877
Size: 52.10 MB
Format: PDF, Mobi
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Handbook Of Tourism And Quality Of Life Research from the Author: Muzaffer Uysal. Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Academics working in this area research issues related to tourists and host communities. Practitioners are becoming increasingly interested in understanding the science that allows them to develop better marketing and managerial programs designed to enhance the quality of life of tourists. Tourism bureaus and government agencies are increasingly interested in issues of sustainable tourism, specifically in understanding and measuring the impact of tourism on the quality of life of the residents of the host communities. This handbook covers all relevant topics and is divided into two parts: research relating to travelers/tourists, and research relating to the residents of host communities. It is the only state-of-the-art reference book in its field and will prove invaluable to academics interested in QOL research, as well as tourism practitioners interested in applying the science of QOL in the tourism industry.

Handbook Of Scales In Tourism And Hospitality Research

Author: Dogan Gursoy
Publisher: CABI
ISBN: 1780644531
Size: 34.92 MB
Format: PDF, ePub
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Handbook Of Scales In Tourism And Hospitality Research from the Author: Dogan Gursoy. As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .

Handbook Of Research Methods In Tourism

Author: Larry Dwyer
Publisher: Edward Elgar Publishing
ISBN: 1781001294
Size: 10.72 MB
Format: PDF, Mobi
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Handbook Of Research Methods In Tourism from the Author: Larry Dwyer. 'This is an excellent book which significantly contributes to tourism research and education. It takes a rigorous yet readable style to address twenty five of the most pertinent quantitative and qualitative techniques applied in tourism research. the book will appeal to a wider readership of social scientists as well as to scholars of tourism as each chapter provides a thorough overview and explanation of the techniques irrespective of their tourism application.' – Dimitrios Buhalis, Bournemouth University, UK This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. the authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research. Each chapter is structured to provide information on: the nature of the technique and its evolution; background and types of problems that the technique is designed to handle; applications of the technique to tourism, including discussion of studies that have used the technique and their findings; advantages and limitations of the technique conceptually and for policy formulation; and further developments and applications of the technique in tourism research. Handbook of Research Methods in Tourism will appeal to social scientists, students as well as researchers in tourism who use quantitative and qualitative research techniques.

Vacation Decision Making

Author: Alain Decrop
Publisher: CABI
ISBN: 184593041X
Size: 26.84 MB
Format: PDF
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Vacation Decision Making from the Author: Alain Decrop. This book explores the complex decision-making processes involved in choosing and buying tourism products and services. It combines a theoretical overview of the basics of tourist behaviour and decision-making, with the results of an in-depth qualitative study of vacationers. It considers both the generic decision to go on vacation, or not, and more specific travel decisions, such as destination and accommodation type, from an individual and social point of view. It looks at how, when, and why such decisions are made, and the factors that influence the final outcome. The book concludes by rejecting existing tourist typologies in favour of a new typology of vacationers.

Handbook Of Hospitality Marketing Management

Author: Haemoon Oh
Publisher: Routledge
ISBN: 1136399968
Size: 34.38 MB
Format: PDF, ePub, Docs
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Handbook Of Hospitality Marketing Management from the Author: Haemoon Oh. This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Handbook Of Culture And Consumer Behavior

Author: Sharon Ng
Publisher: Oxford University Press
ISBN: 0199388547
Size: 16.85 MB
Format: PDF, ePub
View: 6753
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Handbook Of Culture And Consumer Behavior from the Author: Sharon Ng. Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

The Routledge Handbook Of Health Tourism

Author: Melanie Kay Smith
Publisher: Routledge
ISBN: 9781138909830
Size: 58.49 MB
Format: PDF
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The Routledge Handbook Of Health Tourism from the Author: Melanie Kay Smith. Health and travel? Travelling for health? Healthy travel? The arena of health related tourism is currently very dynamic with both Medical and Wellness tourism forecasted to enjoy an exponential rate of growth in coming years. Press releases and publications are shared almost daily indicating how exceptional this industry is whilst professional books and journal articles show the interest of the academic community. Still, we know relatively little about this rather complex form of travel with the definition and taxonomy often discussed and debated. This Handbookprovides a comprehensive and cutting edge overview of the philosophical, conceptual and managerial issues in the field of health tourism with contributions from more than thirty expert academics and practitioners from around the world. Terms that are used frequently when defining health tourism such as wellbeing, wellness, holistic, medical and spiritual are analysed and explored, as is the role that health and health tourism play in quality of life enhancement, wellbeing, life satisfaction and happiness. An overview is provided of health tourism facilities such as thermal waters, spas, retreats and wellness hotels and the various challenges inherent in managing these profitably and sustainably. Typologies are given not only of sub-sectors of health tourism and related activities but also of destinations, such as natural landscapes, historic townscapes or individual resources or attractions around which whole infrastructures have been developed. Attention is paid to some of the lifestyle changes that are taking place in societies which influence consumer behaviour, motivations and demand for health tourism, including government policies, regulations and ethical considerations. This significant volume offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text is international in focus, encouraging dialogue across disciplinary boundaries and areas of study and will be an invaluable resource for all those with an interest in Health Tourism.

Quantitative Methods In Tourism

Author: Rodolfo Baggio
Publisher: Channel View Publications
ISBN: 9781845412111
Size: 26.43 MB
Format: PDF, ePub
View: 2887
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Quantitative Methods In Tourism from the Author: Rodolfo Baggio. Tourism studies often deal with complex mixes of external and local factors and the attitudes, perceptions and actions of tourists themselves. In seeking to understand individual elements of this mix, or the results of interactions between them, tourism authorities, managers and researchers often collect quantitative data, but until now the few existing guides to understanding quantitative data have been either very simple or very complicated. This book provides a guide to dealing with real-world data and goes beyond the methods usually covered in introductory textbooks. The first part considers key issues associated with using well known methods to produce valid and reliable models of real-world phenomena, emphasizing issues in data selection, approaches to factor and cluster analysis, and mathematical modelling using regression methods (including logistic regression) and structural equation modelling. The second part covers new approaches to modelling: maximum likelihood estimation, simulation and agent-based modelling. Each chapter includes extensive references to additional reading, and an appendix summarises the software introduced in the book. The book provides many practical examples of applications to tourism research, considers practical issues associated with application of quantitative techniques, and discusses common pitfalls and how to identify and remedy them. The result is a guide to quantitative methods in tourism that de-mystifies both simple and apparently complex techniques and makes them more accessible to tourism researchers.