Global Political Campaigning

Author: Fritz Plasser
Publisher: Greenwood Publishing Group
ISBN: 9780275974640
Size: 51.44 MB
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Global Political Campaigning from the Author: Fritz Plasser. Plasser provides a comparative contextual analysis of recent changes of campaign practices from a worldwide perspective. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies.

Global Political Campaigning

Author: Yvonne Rath
Publisher: GRIN Verlag
ISBN: 3640127404
Size: 32.11 MB
Format: PDF, ePub, Mobi
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Global Political Campaigning from the Author: Yvonne Rath. Studienarbeit aus dem Jahr 2007 im Fachbereich Politik - Politische Systeme - Allgemeines und Vergleiche, Note: 1,3, Technische Universitat Dortmund (Institut fur Politikwissenschaft), Veranstaltung: Hauptseminar: Politische Kommunikation, 9 Quellen im Literaturverzeichnis, Sprache: Deutsch, Anmerkungen: In diesem Hauptseminar ging es um Forschungsarbeiten und die daraus entstandenen politischen Theorien. Die Hauptseminararbeit nimmt dabei die Arbeit von Fritz und Gunda Plasser unter die Lupe, die Consultans aus uber 50 Landern zum Thema Wahlkampf befragt haben. Bei der Befragung ging es hauptsachlich um die Strategien der Berater in verschiedenen Landern und um kulturelle Barrieren bei dem Versuch amerikanische Wahlkampftechniken auf andere Lander zu ubertragen. Dabei wurden auch die Wahlsysteme betrachtet und abschliessend verglichen, ob es global einheitliche Strategien gibt.In diesem Hauptseminar ging es um Forschungsarbeiten und die daraus entstandenen politischen Theorien. Die Hauptseminararbeit nimmt dabei die Arbeit von Fritz und Gunda Plasser unter die Lupe, die Consultans aus uber 50 Landern zum Thema Wahlkampf befragt haben. Bei der Befragung ging es hauptsachlich um die Strategien der Berater in verschiedenen Landern und um kulturelle Barrieren bei dem Versuch amerikanische Wahlkampftechniken auf andere Lander zu ubertragen. Dabei wurden auch die Wahlsysteme betrachtet und abschliessend verglichen, ob es global einheitliche Strategien gibt., Abstract: Das US-Amerikanische Modell der Mediendemokratie wurde uber eine lange Zeit als Rollenmodell fur den Wandel der politischen Kommunikation in westlichen Demokratien angesehen. In den Neunzigern gab es erste Studien, die Zweifel an dieser These aufkommen liessen. Zweifel deshalb, weil die politischen Kulturen in unterschiedlichen Landern ebenso variieren wie die strukturellen und journalistischen Strukturen.1 Fritz und Gunda Plasser haben sich in ihrer Studie Global Political Campaigning - A Worldwide Anal

Global Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1135261407
Size: 46.28 MB
Format: PDF, ePub, Mobi
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Global Political Marketing from the Author: Jennifer Lees-Marshment. There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Election Campaigning In East And Southeast Asia

Author: Christian Schafferer
Publisher: Routledge
ISBN: 1351941232
Size: 80.81 MB
Format: PDF, ePub
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Election Campaigning In East And Southeast Asia from the Author: Christian Schafferer. At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Comparative research has shown the existence of a so-called 'Americanization' of election campaign practices. This book examines the nature of electoral campaigns in East and Southeast Asia. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning. Contributing to the fields of media studies and comparative politics, the book offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization. It sheds new light on the causes and consequences of the worldwide proliferation of US election campaigning and provides the academic world with previously unpublished material on the electoral strategies of Asian political parties.

Alpha Dogs

Author: James Harding
Publisher: Atlantic Books Ltd
ISBN: 1848873115
Size: 28.71 MB
Format: PDF, Mobi
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Alpha Dogs from the Author: James Harding. David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics. In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.

Political Campaigning In The Information Age

Author: Solo, Ashu M. G.
Publisher: IGI Global
ISBN: 1466660635
Size: 41.70 MB
Format: PDF, ePub, Mobi
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Political Campaigning In The Information Age from the Author: Solo, Ashu M. G.. Technology and the Internet especially have brought on major changes to politics and are playing an increasingly important role in political campaigns, communications, and messaging. Political Campaigning in the Information Age increases our understanding of aspects and methods for political campaigning, messaging, and communications in the information age. Each chapter analyzes political campaigning, its methods, the effectiveness of these methods, and tools for analyzing these methods. This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts, political scientists, engineers, computer scientists, journalists, academicians, students, and professionals.

Political Communication In European Parliamentary Elections

Author: Michaela Maier
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409411338
Size: 26.71 MB
Format: PDF, ePub
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Political Communication In European Parliamentary Elections from the Author: Michaela Maier. Written by a leading team of internationally-distinguished political communication scholars, this book offers the most comprehensive account on comparative political communication research in the context of European Parliamentary elections currently available.

The Civic Web

Author: David M. Anderson
Publisher: Rowman & Littlefield
ISBN: 9780742501942
Size: 57.61 MB
Format: PDF, Mobi
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The Civic Web from the Author: David M. Anderson. Political web sites and e-mail lists were novelties in 1996. By 2000, they were a news trend. By 2004, they will be a part of every electoral and policy campaign. News-seekers, activists, and decision-makers increasingly turn to the Net as a matter of course. The Civic Web delineates the basic issues, opportunities, and dilemmas posed by the introduction of computer-networked communications into U.S. national politics. Leading scholars from several academic disciplines join pioneer practitioners of online advocacy, discussion, and law in considering how the Internet can host, and even advance, enlightened self-government by a free people in a constitutional republic. Visit our website for sample chapters!

Campaigning Culture And The Global Cold War

Author: Giles Scott-Smith
Publisher: Springer
ISBN: 1137598670
Size: 63.99 MB
Format: PDF, Kindle
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Campaigning Culture And The Global Cold War from the Author: Giles Scott-Smith. This book explores the lasting legacy of the controversial project by the Congress for Cultural Freedom, funded by the CIA, to promote Western culture and liberal values in the battle of ideas with global Communism during the Cold War. One of the most important elements of this campaign was a series of journals published around the world: Encounter, Preuves, Quest, Mundo Nuevo, and many others, involving many of the most famous intellectuals to promote a global intellectual community. Some of them, such as Minerva and China Quarterly, are still going to this day. This study examines when and why these journals were founded, who ran them, and how we should understand their cultural message in relation to the secret patron that paid the bills.

Political Campaigning Elections And The Internet

Author: Darren Lilleker
Publisher: Routledge
ISBN: 1136815309
Size: 64.67 MB
Format: PDF, Docs
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Political Campaigning Elections And The Internet from the Author: Darren Lilleker. The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.0 tools are utilised by candidates and parties.