Global Political Campaigning

Author: Fritz Plasser
Publisher: Greenwood Publishing Group
ISBN: 9780275974640
Size: 13.88 MB
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Global Political Campaigning from the Author: Fritz Plasser. Plasser provides a comparative contextual analysis of recent changes of campaign practices from a worldwide perspective. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies.

Global Political Campaigning

Author: Yvonne Rath
Publisher: GRIN Verlag
ISBN: 3640127404
Size: 39.81 MB
Format: PDF, Mobi
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Global Political Campaigning from the Author: Yvonne Rath. Studienarbeit aus dem Jahr 2007 im Fachbereich Politik - Politische Systeme - Allgemeines und Vergleiche, Note: 1,3, Technische Universitat Dortmund (Institut fur Politikwissenschaft), Veranstaltung: Hauptseminar: Politische Kommunikation, 9 Quellen im Literaturverzeichnis, Sprache: Deutsch, Anmerkungen: In diesem Hauptseminar ging es um Forschungsarbeiten und die daraus entstandenen politischen Theorien. Die Hauptseminararbeit nimmt dabei die Arbeit von Fritz und Gunda Plasser unter die Lupe, die Consultans aus uber 50 Landern zum Thema Wahlkampf befragt haben. Bei der Befragung ging es hauptsachlich um die Strategien der Berater in verschiedenen Landern und um kulturelle Barrieren bei dem Versuch amerikanische Wahlkampftechniken auf andere Lander zu ubertragen. Dabei wurden auch die Wahlsysteme betrachtet und abschliessend verglichen, ob es global einheitliche Strategien gibt.In diesem Hauptseminar ging es um Forschungsarbeiten und die daraus entstandenen politischen Theorien. Die Hauptseminararbeit nimmt dabei die Arbeit von Fritz und Gunda Plasser unter die Lupe, die Consultans aus uber 50 Landern zum Thema Wahlkampf befragt haben. Bei der Befragung ging es hauptsachlich um die Strategien der Berater in verschiedenen Landern und um kulturelle Barrieren bei dem Versuch amerikanische Wahlkampftechniken auf andere Lander zu ubertragen. Dabei wurden auch die Wahlsysteme betrachtet und abschliessend verglichen, ob es global einheitliche Strategien gibt., Abstract: Das US-Amerikanische Modell der Mediendemokratie wurde uber eine lange Zeit als Rollenmodell fur den Wandel der politischen Kommunikation in westlichen Demokratien angesehen. In den Neunzigern gab es erste Studien, die Zweifel an dieser These aufkommen liessen. Zweifel deshalb, weil die politischen Kulturen in unterschiedlichen Landern ebenso variieren wie die strukturellen und journalistischen Strukturen.1 Fritz und Gunda Plasser haben sich in ihrer Studie Global Political Campaigning - A Worldwide Anal

Global Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1135261407
Size: 27.68 MB
Format: PDF
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Global Political Marketing from the Author: Jennifer Lees-Marshment. There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Political Campaigning In The Information Age

Author: Solo, Ashu M. G.
Publisher: IGI Global
ISBN: 1466660635
Size: 58.76 MB
Format: PDF, Mobi
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Political Campaigning In The Information Age from the Author: Solo, Ashu M. G.. Technology and the Internet especially have brought on major changes to politics and are playing an increasingly important role in political campaigns, communications, and messaging. Political Campaigning in the Information Age increases our understanding of aspects and methods for political campaigning, messaging, and communications in the information age. Each chapter analyzes political campaigning, its methods, the effectiveness of these methods, and tools for analyzing these methods. This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts, political scientists, engineers, computer scientists, journalists, academicians, students, and professionals.

Alpha Dogs

Author: James Harding
Publisher: Atlantic Books Ltd
ISBN: 1848873115
Size: 35.18 MB
Format: PDF, Mobi
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Alpha Dogs from the Author: James Harding. David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics. In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.

Political Communication In European Parliamentary Elections

Author: Michaela Maier
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409411338
Size: 19.91 MB
Format: PDF, ePub, Docs
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Political Communication In European Parliamentary Elections from the Author: Michaela Maier. Written by a leading team of internationally-distinguished political communication scholars, this book offers the most comprehensive account on comparative political communication research in the context of European Parliamentary elections currently available.

Superclass

Author: David Rothkopf
Publisher: Farrar, Straus and Giroux
ISBN: 9781429943994
Size: 79.98 MB
Format: PDF
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Superclass from the Author: David Rothkopf. Each of them is one in a million. They number six thousand on a planet of six billion. They run our governments, our largest corporations, the powerhouses of international finance, the media, world religions, and, from the shadows, the world's most dangerous criminal and terrorist organizations. They are the global superclass, and they are shaping the history of our time. Today's superclass has achieved unprecedented levels of wealth and power. They have globalized more rapidly than any other group. But do they have more in common with one another than with their own countrymen, as nationalist critics have argued? They control globalization more than anyone else. But has their influence fed the growing economic and social inequity that divides the world? What happens behind closeddoor meetings in Davos or aboard corporate jets at 41,000 feet? Conspiracy or collaboration? Deal-making or idle self-indulgence? What does the rise of Asia and Latin America mean for the conventional wisdom that shapes our destinies? Who sets the rules for a group that operates beyond national laws? Drawn from scores of exclusive interviews and extensive original reporting, Superclass answers all of these questions and more. It draws back the curtain on a privileged society that most of us know little about, even though it profoundly affects our everyday lives. It is the first in-depth examination of the connections between the global communities of leaders who are at the helm of every major enterprise on the planet and control its greatest wealth. And it is an unprecedented examination of the trends within the superclass, which are likely to alter our politics, our institutions, and the shape of the world in which we live.

Political Campaigning Elections And The Internet

Author: Darren Lilleker
Publisher: Routledge
ISBN: 1136815309
Size: 24.44 MB
Format: PDF, Kindle
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Political Campaigning Elections And The Internet from the Author: Darren Lilleker. The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.0 tools are utilised by candidates and parties.

Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 131768625X
Size: 41.14 MB
Format: PDF, Kindle
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Political Marketing from the Author: Jennifer Lees-Marshment. Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Global Political Ecology

Author: Richard Peet
Publisher: Routledge
ISBN: 1136904328
Size: 80.91 MB
Format: PDF, Docs
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Global Political Ecology from the Author: Richard Peet. The world is caught in the mesh of a series of environmental crises. So far attempts at resolving the deep basis of these have been superficial and disorganized. Global Political Ecology links the political economy of global capitalism with the political ecology of a series of environmental disasters and failed attempts at environmental policies. This critical volume draws together contributions from twenty-five leading intellectuals in the field. It begins with an introductory chapter that introduces the readers to political ecology and summarizes the books main findings. The following seven sections cover topics on the political ecology of war and the disaster state; fuelling capitalism: energy scarcity and abundance; global governance of health, bodies, and genomics; the contradictions of global food; capital’s marginal product: effluents, waste, and garbage; water as a commodity, a human right, and power; the functions and dysfunctions of the global green economy; political ecology of the global climate, and carbon emissions. This book contains accounts of the main currents of thought in each area that bring the topics completely up-to-date. The individual chapters contain a theoretical introduction linking in with the main themes of political ecology, as well as empirical information and case material. Global Political Ecology serves as a valuable reference for students interested in political ecology, environmental justice, and geography.