Global Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1135261407
Size: 34.65 MB
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Global Political Marketing from the Author: Jennifer Lees-Marshment. There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 131768625X
Size: 40.59 MB
Format: PDF, ePub, Mobi
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Political Marketing from the Author: Jennifer Lees-Marshment. Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Political Marketing In The United States

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1136212191
Size: 60.73 MB
Format: PDF
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Political Marketing In The United States from the Author: Jennifer Lees-Marshment. Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Routledge Handbook Of Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1136597433
Size: 62.93 MB
Format: PDF, Kindle
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Routledge Handbook Of Political Marketing from the Author: Jennifer Lees-Marshment. With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

Global Political Campaigning

Author: Fritz Plasser
Publisher: Greenwood Publishing Group
ISBN: 9780275974640
Size: 25.49 MB
Format: PDF, ePub, Docs
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Global Political Campaigning from the Author: Fritz Plasser. Plasser provides a comparative contextual analysis of recent changes of campaign practices from a worldwide perspective. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies.

Political Marketing

Author: Darren G. Lilleker
Publisher: Manchester University Press
ISBN: 9780719068713
Size: 41.55 MB
Format: PDF, Mobi
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Political Marketing from the Author: Darren G. Lilleker. Political marketing is becoming a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair. This work considers the problems with the market-oriented approach, examining the difficulties faced by New Labour in government.

The Political Marketing Game

Author: J. Lees-Marshment
Publisher: Springer
ISBN: 0230299512
Size: 48.83 MB
Format: PDF, Kindle
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The Political Marketing Game from the Author: J. Lees-Marshment. The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Comparative Political Leadership

Author: Ludger Helms
Publisher: Springer
ISBN: 1137264918
Size: 32.83 MB
Format: PDF, ePub, Docs
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Comparative Political Leadership from the Author: Ludger Helms. This volume has been designed as a key resource in the field of international political leadership research. Written by a team of distinguished leadership scholars from three continents and nine countries, the original chapters gathered in this volume cover all the major fields of political leadership, from executive, legislative and party leadership to leadership in social movements and international organizations. The special value and appeal of this book relates to its genuinely comparative focus that characterizes all chapters.

Political Marketing And Communication

Author: Philippe J. Maarek
Publisher:
ISBN:
Size: 32.13 MB
Format: PDF, ePub, Mobi
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Political Marketing And Communication from the Author: Philippe J. Maarek. Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.

A Critical Rewriting Of Global Political Economy

Author: V. Spike Peterson
Publisher: Psychology Press
ISBN: 9780415314398
Size: 45.83 MB
Format: PDF, ePub
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A Critical Rewriting Of Global Political Economy from the Author: V. Spike Peterson. "Two features of the global economy increasingly determine everyday lives worldwide. The first is explosive growth in financial markets that shapes business decision-making and public policy-making, and the second is dramatic growth in informal and flexible work arrangements that shapes income-generation and family well-being.