The Essential Sales Management Handbook

Author: Gerhard Gschwandtner
Publisher: McGraw Hill Professional
ISBN: 0071631305
Size: 23.75 MB
Format: PDF, ePub, Mobi
View: 6186
Download Read Online

The Essential Sales Management Handbook from the Author: Gerhard Gschwandtner. At last: a comprehensive sales manager's reference tool for building management and leadership skills. From hiring new talent to forming a broad, cohesive strategy for the team's future, The Essential Sales Management Handbook has it all, featuring: Best practices for building strong team relationships,motivating sales professionals to sell at their highest level, and running effective meetings Discussions of complex topics, such as managing difficult personalities, turning amateurs into all-star performers, incentive plans that work, CRM technology, and successful change-management strategies Practical tips managers can use to foster growth, build enthusiasm, and boost knowledge and group skills Powerful ideas, suggestions, real-life stories, and practices from successful companies

Sales Management

Author: Chris Noonan
Publisher: Routledge
ISBN: 113636742X
Size: 14.74 MB
Format: PDF, Mobi
View: 6964
Download Read Online

Sales Management from the Author: Chris Noonan. Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume. The sales manager needs all the skills and qualities of the salesperson in order to get things done by effective management of an often quite diverse team of people. The emphasis in his or her role is on planning, controlling, monitoring, managing and motivating their sales force. Step-by-step, the book provides detailed guidance to the practicalities of organization and management, including selection, training, motivation, communication and control. The author also gives in-depth analysis to such vital topics as forecasting and sales promotions, the use of planning and control forms and alternative sales distribution methods, such as franchising. It will be key reference and reading for every practising sales manager at area manager level and above in large corporations, and the field or local manager in smaller companies with less structured organizations.

New Products Management

Author: Charles Merle Crawford
Publisher: McGraw-Hill Companies
ISBN: 9780070275522
Size: 23.37 MB
Format: PDF, ePub, Mobi
View: 562
Download Read Online

New Products Management from the Author: Charles Merle Crawford. NEW PRODUCTS MANAGEMENT provides a management approach, with the perspective of marketing. In every organization there is a person or group of persons who are charged with getting new goods and services onto the market. Frequently those people are new product managers, or project managers, or team leaders. They lead a multifunctional group of people, with the perspective of a general manager. NEW PRODUCTS MANAGEMENT, Sixth Edition recognizes the value of the cross-functional team. That team will include representatives from all areas of business. A team leader (or future team leaders) will benefit from this text and its approach. The theories introduced in this text are reinforced through applications in the business world.


ISBN: 9780073656458
Size: 37.44 MB
Format: PDF, Docs
View: 6339
Download Read Online

Marketing from the Author: .

Marketing Management

Author: J. Paul Peter
Publisher: Irwin Professional Publishing
Size: 73.29 MB
Format: PDF, Kindle
View: 7471
Download Read Online

Marketing Management from the Author: J. Paul Peter.

Marketing Research

Author: Joseph F. Hair
Publisher: Irwin Professional Publishing
Size: 48.57 MB
Format: PDF
View: 1591
Download Read Online

Marketing Research from the Author: Joseph F. Hair. Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

The Product Manager S Handbook

Author: Linda Gorchels
Publisher: Ntc Publishing Group
ISBN: 9780658001352
Size: 12.23 MB
Format: PDF, Kindle
View: 1952
Download Read Online

The Product Manager S Handbook from the Author: Linda Gorchels. This guide to successful product management explains and analyses the product manager's role in both traditional and newer organisations.

Direct Marketing

Author: William J. McDonald (Ph. D.)
Publisher: Irwin Professional Publishing
Size: 52.10 MB
Format: PDF, Mobi
View: 6378
Download Read Online

Direct Marketing from the Author: William J. McDonald (Ph. D.). This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.