Understanding Digital Marketing

Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749478446
Size: 60.70 MB
Format: PDF, ePub, Docs
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Understanding Digital Marketing from the Author: Damian Ryan. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.

Commonsense Direct And Digital Marketing

Author: Drayton Bird
Publisher: Kogan Page Publishers
ISBN: 9780749447601
Size: 54.62 MB
Format: PDF, Kindle
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Commonsense Direct And Digital Marketing from the Author: Drayton Bird. Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

Digital Marketing Chancen Und Risiken Im Internationalen Vertrieb

Author: Lara-Franziska Rogowski
Publisher: GRIN Verlag
ISBN: 3656638055
Size: 36.79 MB
Format: PDF, ePub, Mobi
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Digital Marketing Chancen Und Risiken Im Internationalen Vertrieb from the Author: Lara-Franziska Rogowski. Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Handel und Distribution, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule (FOM), Veranstaltung: Master of Arts (M.A.) - Management (Marketing & Sales), Sprache: Deutsch, Abstract: Die Welt von heute wird zunehmend digital durch die ständige Verbindung von Menschen über das Internet über eine Vielzahl von Geräten und Netzwerken, egal ob Zuhause, bei der Arbeit oder unterwegs. Im Jahr 2013 überholen digitale Medien die traditionellen Medien im Hinblick auf die Nutzungsfrequenz. US-Bürger verbringen zum ersten Mal mehr Zeit damit, sich Inhalte über digitale Devices anzuschauen. Print, Radio und TV verlieren an Bedeutung als zuvor meistgenutzte Quellen. Durch diese digitale Konnektivität, eine weltweite Verbreitung des Internets und global funktionierende Zahlungssysteme, entstehen für Unternehmen neue Möglichkeiten der Kundenansprache im internationalen Vertrieb und gleichzeitig auch neue Herausforderungen. Unternehmen haben nun mehr Gelegenheiten, um Kunden zu erreichen, zu binden, zu beeinflussen und Wissen über Kunden zu generieren.

Digital Marketing

Author: Atahan Elmacioglu
Publisher:
ISBN:
Size: 23.12 MB
Format: PDF, ePub, Mobi
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Digital Marketing from the Author: Atahan Elmacioglu.

Digital Marketing

Author: Yoram (Jerry) Wind
Publisher: John Wiley & Sons
ISBN: 0471008753
Size: 17.35 MB
Format: PDF, ePub
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Digital Marketing from the Author: Yoram (Jerry) Wind. The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Digital Marketing For Dummies

Author: Ben Carter
Publisher: John Wiley & Sons
ISBN: 1119997771
Size: 36.72 MB
Format: PDF, ePub, Mobi
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Digital Marketing For Dummies from the Author: Ben Carter. Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

Digital Marketing

Author: Alan Charlesworth
Publisher: Routledge
ISBN: 1135048878
Size: 48.36 MB
Format: PDF, Kindle
View: 6093
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Digital Marketing from the Author: Alan Charlesworth. Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.

Digital Marketing Strategy

Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749474718
Size: 62.77 MB
Format: PDF, Docs
View: 6505
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Digital Marketing Strategy from the Author: Simon Kingsnorth. The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

The Art Of Digital Marketing

Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 1119265703
Size: 57.37 MB
Format: PDF, Docs
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The Art Of Digital Marketing from the Author: Ian Dodson. "The Digital Marketing Playbook is based off the Digital Marketing Institute's introductory program and provides an innovative methodology for implementing digital marketing. The principle behind the book can best be summed up as "Start with the customer and work backwards". Digital marketing fundamentally is the story of the empowered consumer. The evolution of the Internet is not about brands like Google or Facebook or Apple, it's actually about the evolution of consumer control over their choices and their existence. So the impact or effectiveness of any digital marketing campaign is only as good as the extent to which it takes into account and bases its activities on an empowered digital consumer. The Digital Marketing Playbook provides a structured, implementable, iterative framework that teaches people how to implement and manage digital marketing. It's based on a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. - INITIATE: A digital campaign is only as strong as the time you spend interacting with the customer to find out what they want, where they are online, and how they like to be engaged with. - ITERATE: The digital model turns traditional marketing models on their head. Most traditional campaigns adopt a big bang approach that require a front loading of investment and resources. Digital marketing is an iterative, ongoing, always improving process based on customer interactions and outcomes. - INTEGRATE: The third and crucial step in the process is about how it is crucial to integrate digital activities across various channels and also the means by which they are integrated with traditional marketing channels"--

Digital Marketing

Author: Will Rowan
Publisher: Kogan Page Publishers
ISBN: 9780749436643
Size: 44.47 MB
Format: PDF, Docs
View: 994
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Digital Marketing from the Author: Will Rowan. * Redefines the role of marketing in a digital, networked marketplace