The Best Digital Marketing Campaigns In The World Ii

Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749469692
Size: 30.33 MB
Format: PDF, Mobi
View: 4254
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The Best Digital Marketing Campaigns In The World Ii from the Author: Damian Ryan. In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Digital Marketing For Dummies

Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 1119235596
Size: 79.10 MB
Format: PDF, ePub, Docs
View: 6825
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Digital Marketing For Dummies from the Author: Ryan Deiss. Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Beginners Guide Digital Marketing Part 2

Author: Sira. R Bowden
Publisher: BookRix
ISBN: 3730996401
Size: 68.98 MB
Format: PDF, ePub, Docs
View: 919
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Beginners Guide Digital Marketing Part 2 from the Author: Sira. R Bowden. The second issue of the Marketing Guide Series will introduce you to the great possibility of Mobile Marketing to reach more customers on a budget. Find out how to target clients and drive them to your homepage, your App, your event, or even your local shop using only a standard mobile device. If you are a beginner this guide will help you with your first steps. You will learn about: - The market potential that you have when beginning and how to master it - How to begin marketing yourself - Finding your perfect mobile marketing niche - How to create the perfect mobile related product that everyone wants - Things you should do and never do - Learning how mobile marketing isn’t just about texting and how to develop it - Building a list - How to maintain a full and on-going presence The fact that about 6 billion people around the globe have access to a mobile phone and 97% of them are reading the texts right away makes mobile marketing so interesting. Imagine at how many people you can target and this on a very small budget. Some strategies are even free of charge!

Digital Marketing For Dummies

Author: Ben Carter
Publisher: John Wiley & Sons
ISBN: 1119997771
Size: 15.99 MB
Format: PDF, Kindle
View: 6694
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Digital Marketing For Dummies from the Author: Ben Carter. Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

Digital Marketing

Author: Sudhir Sreedharan
Publisher: Lulu.com
ISBN: 132903001X
Size: 17.50 MB
Format: PDF, Kindle
View: 6532
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Digital Marketing from the Author: Sudhir Sreedharan. Omni channel is not just a fancier name for multi channel. It represents a truly new methodology that is customer centric and non linear. It provides a seamless experience to the customer no matter the channel they interact with. Marketing today is more about outcomes than interactions. Outcomes are what omni channel marketing is all about, putting the customer at the center of the brand experience so that engagement turns into revenue and loyalty. There are major people, process, and technology challenges with moving from multi channel to omni channel. This requires a real strategic focus and commitment. In this day and age, there is a proliferation of channels and tactics and it is highly recommended that you, as a marketer, need to have a broad understanding of all of this. To learn more you need to understand channels to some level of detail before embarking upon omni channel personalization.

Digital Marketing Excellence

Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1317276736
Size: 10.52 MB
Format: PDF, Mobi
View: 6891
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Digital Marketing Excellence from the Author: Dave Chaffey. Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

The Art Of Digital Marketing

Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 1119265711
Size: 30.13 MB
Format: PDF, Kindle
View: 665
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The Art Of Digital Marketing from the Author: Ian Dodson. The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research And Opportunities

Author: Kaufmann, Hans Ruediger
Publisher: IGI Global
ISBN: 1683180178
Size: 32.85 MB
Format: PDF, ePub, Docs
View: 4207
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Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research And Opportunities from the Author: Kaufmann, Hans Ruediger. Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.

Understanding Digital Marketing

Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749478446
Size: 76.64 MB
Format: PDF, ePub, Mobi
View: 7685
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Understanding Digital Marketing from the Author: Damian Ryan. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.

Direct And Digital Marketing In Practice

Author: Brian Thomas
Publisher: A&C Black
ISBN: 1408134365
Size: 49.20 MB
Format: PDF, ePub
View: 1497
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Direct And Digital Marketing In Practice from the Author: Brian Thomas. Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing, this book is the only comprehensive textbook written entirely by currently practising professionals. It covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign planning and budgeting.