Digital Marketing For Dummies

Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 1119235596
Size: 15.73 MB
Format: PDF, ePub
View: 7332
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Digital Marketing For Dummies from the Author: Ryan Deiss. Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Understanding Digital Marketing

Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749471034
Size: 56.56 MB
Format: PDF, Mobi
View: 3411
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Understanding Digital Marketing from the Author: Damian Ryan. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.

Beginners Guide Digital Marketing Part 2

Author: Sira. R Bowden
Publisher: BookRix
ISBN: 3730996401
Size: 70.40 MB
Format: PDF, ePub
View: 5066
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Beginners Guide Digital Marketing Part 2 from the Author: Sira. R Bowden. The second issue of the Marketing Guide Series will introduce you to the great possibility of Mobile Marketing to reach more customers on a budget. Find out how to target clients and drive them to your homepage, your App, your event, or even your local shop using only a standard mobile device. If you are a beginner this guide will help you with your first steps. You will learn about: - The market potential that you have when beginning and how to master it - How to begin marketing yourself - Finding your perfect mobile marketing niche - How to create the perfect mobile related product that everyone wants - Things you should do and never do - Learning how mobile marketing isn’t just about texting and how to develop it - Building a list - How to maintain a full and on-going presence The fact that about 6 billion people around the globe have access to a mobile phone and 97% of them are reading the texts right away makes mobile marketing so interesting. Imagine at how many people you can target and this on a very small budget. Some strategies are even free of charge!

Digital Marketing For Dummies

Author: Ben Carter
Publisher: John Wiley & Sons
ISBN: 1119997771
Size: 58.43 MB
Format: PDF, Mobi
View: 4329
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Digital Marketing For Dummies from the Author: Ben Carter. Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

Digital Marketing

Author: Ira Kaufman
Publisher: Routledge
ISBN: 1317999754
Size: 18.63 MB
Format: PDF, Kindle
View: 938
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Digital Marketing from the Author: Ira Kaufman. "Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--

Direct And Digital Marketing In Practice

Author: Brian Thomas
Publisher: A&C Black
ISBN: 1408134365
Size: 78.52 MB
Format: PDF, ePub
View: 1471
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Direct And Digital Marketing In Practice from the Author: Brian Thomas. Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing, this book is the only comprehensive textbook written entirely by currently practising professionals. It covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign planning and budgeting.

B2b Digital Marketing

Author: Michael Miller
Publisher: Que Publishing
ISBN: 0132811634
Size: 16.18 MB
Format: PDF, Mobi
View: 5778
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B2b Digital Marketing from the Author: Michael Miller. The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today! You’ll Learn How To: • Define realistic, measurable goals for your B2B digital marketing initiative • Segment your audience and identify the best digital platforms and vehicles for connecting with them • Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty • Create a flexible, actionable B2B digital marketing plan • Design a website that helps B2B buyers quickly find exactly what they need • Optimize your site for today’s search engines and today’s customers • Use tailored, targeted email to reach more customers and prospects at lower cost • Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants • Drive real value from Facebook, LinkedIn, Google+, and Twitter • Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

The Art Of Digital Marketing

Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 1119265703
Size: 53.32 MB
Format: PDF
View: 760
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The Art Of Digital Marketing from the Author: Ian Dodson. "The Digital Marketing Playbook is based off the Digital Marketing Institute's introductory program and provides an innovative methodology for implementing digital marketing. The principle behind the book can best be summed up as "Start with the customer and work backwards". Digital marketing fundamentally is the story of the empowered consumer. The evolution of the Internet is not about brands like Google or Facebook or Apple, it's actually about the evolution of consumer control over their choices and their existence. So the impact or effectiveness of any digital marketing campaign is only as good as the extent to which it takes into account and bases its activities on an empowered digital consumer. The Digital Marketing Playbook provides a structured, implementable, iterative framework that teaches people how to implement and manage digital marketing. It's based on a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. - INITIATE: A digital campaign is only as strong as the time you spend interacting with the customer to find out what they want, where they are online, and how they like to be engaged with. - ITERATE: The digital model turns traditional marketing models on their head. Most traditional campaigns adopt a big bang approach that require a front loading of investment and resources. Digital marketing is an iterative, ongoing, always improving process based on customer interactions and outcomes. - INTEGRATE: The third and crucial step in the process is about how it is crucial to integrate digital activities across various channels and also the means by which they are integrated with traditional marketing channels"--

How To Measure Digital Marketing

Author: L. Flores
Publisher: Springer
ISBN: 113734069X
Size: 74.39 MB
Format: PDF, ePub
View: 7175
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How To Measure Digital Marketing from the Author: L. Flores. Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Digital Marketing

Author: Alan Charlesworth
Publisher: Routledge
ISBN: 1135048878
Size: 39.35 MB
Format: PDF, ePub, Docs
View: 5032
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Digital Marketing from the Author: Alan Charlesworth. Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.