Digital Marketing For Dummies

Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 1119235596
Size: 66.51 MB
Format: PDF, Kindle
View: 176
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Digital Marketing For Dummies from the Author: Ryan Deiss. Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Beginners Guide Digital Marketing Part 2

Author: Sira. R Bowden
Publisher: BookRix
ISBN: 3730996401
Size: 69.66 MB
Format: PDF, Mobi
View: 2284
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Beginners Guide Digital Marketing Part 2 from the Author: Sira. R Bowden. The second issue of the Marketing Guide Series will introduce you to the great possibility of Mobile Marketing to reach more customers on a budget. Find out how to target clients and drive them to your homepage, your App, your event, or even your local shop using only a standard mobile device. If you are a beginner this guide will help you with your first steps. You will learn about: - The market potential that you have when beginning and how to master it - How to begin marketing yourself - Finding your perfect mobile marketing niche - How to create the perfect mobile related product that everyone wants - Things you should do and never do - Learning how mobile marketing isn’t just about texting and how to develop it - Building a list - How to maintain a full and on-going presence The fact that about 6 billion people around the globe have access to a mobile phone and 97% of them are reading the texts right away makes mobile marketing so interesting. Imagine at how many people you can target and this on a very small budget. Some strategies are even free of charge!

Digital Marketing For Dummies

Author: Ben Carter
Publisher: John Wiley & Sons
ISBN: 1119997771
Size: 14.22 MB
Format: PDF
View: 2784
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Digital Marketing For Dummies from the Author: Ben Carter. Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

Understanding Digital Marketing

Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749478446
Size: 66.39 MB
Format: PDF, ePub, Docs
View: 1732
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Understanding Digital Marketing from the Author: Damian Ryan. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.

Digital Marketing

Author: Sudhir Sreedharan
Publisher: Lulu.com
ISBN: 132903001X
Size: 66.95 MB
Format: PDF, Docs
View: 3275
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Digital Marketing from the Author: Sudhir Sreedharan. Omni channel is not just a fancier name for multi channel. It represents a truly new methodology that is customer centric and non linear. It provides a seamless experience to the customer no matter the channel they interact with. Marketing today is more about outcomes than interactions. Outcomes are what omni channel marketing is all about, putting the customer at the center of the brand experience so that engagement turns into revenue and loyalty. There are major people, process, and technology challenges with moving from multi channel to omni channel. This requires a real strategic focus and commitment. In this day and age, there is a proliferation of channels and tactics and it is highly recommended that you, as a marketer, need to have a broad understanding of all of this. To learn more you need to understand channels to some level of detail before embarking upon omni channel personalization.

The Art Of Digital Marketing

Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 1119265711
Size: 11.12 MB
Format: PDF, Docs
View: 1240
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The Art Of Digital Marketing from the Author: Ian Dodson. The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research And Opportunities

Author: Kaufmann, Hans Ruediger
Publisher: IGI Global
ISBN: 1683180178
Size: 30.21 MB
Format: PDF, ePub, Docs
View: 531
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Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research And Opportunities from the Author: Kaufmann, Hans Ruediger. Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.

Direct And Digital Marketing In Practice

Author: Brian Thomas
Publisher: A&C Black
ISBN: 1408134365
Size: 65.11 MB
Format: PDF, ePub, Mobi
View: 1785
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Direct And Digital Marketing In Practice from the Author: Brian Thomas. Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing, this book is the only comprehensive textbook written entirely by currently practising professionals. It covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign planning and budgeting.

The Art Of Digital Marketing

Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 1119265703
Size: 69.85 MB
Format: PDF, ePub
View: 4940
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The Art Of Digital Marketing from the Author: Ian Dodson. "The Digital Marketing Playbook is based off the Digital Marketing Institute's introductory program and provides an innovative methodology for implementing digital marketing. The principle behind the book can best be summed up as "Start with the customer and work backwards". Digital marketing fundamentally is the story of the empowered consumer. The evolution of the Internet is not about brands like Google or Facebook or Apple, it's actually about the evolution of consumer control over their choices and their existence. So the impact or effectiveness of any digital marketing campaign is only as good as the extent to which it takes into account and bases its activities on an empowered digital consumer. The Digital Marketing Playbook provides a structured, implementable, iterative framework that teaches people how to implement and manage digital marketing. It's based on a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. - INITIATE: A digital campaign is only as strong as the time you spend interacting with the customer to find out what they want, where they are online, and how they like to be engaged with. - ITERATE: The digital model turns traditional marketing models on their head. Most traditional campaigns adopt a big bang approach that require a front loading of investment and resources. Digital marketing is an iterative, ongoing, always improving process based on customer interactions and outcomes. - INTEGRATE: The third and crucial step in the process is about how it is crucial to integrate digital activities across various channels and also the means by which they are integrated with traditional marketing channels"--

B2b Digital Marketing

Author: Michael Miller
Publisher: Que Publishing
ISBN: 0132811634
Size: 33.75 MB
Format: PDF, Docs
View: 216
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B2b Digital Marketing from the Author: Michael Miller. The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today! You’ll Learn How To: • Define realistic, measurable goals for your B2B digital marketing initiative • Segment your audience and identify the best digital platforms and vehicles for connecting with them • Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty • Create a flexible, actionable B2B digital marketing plan • Design a website that helps B2B buyers quickly find exactly what they need • Optimize your site for today’s search engines and today’s customers • Use tailored, targeted email to reach more customers and prospects at lower cost • Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants • Drive real value from Facebook, LinkedIn, Google+, and Twitter • Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.