The Best Digital Marketing Campaigns In The World Ii

Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749469692
Size: 72.70 MB
Format: PDF, ePub, Mobi
View: 3359
Download Read Online

The Best Digital Marketing Campaigns In The World Ii from the Author: Damian Ryan. In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Digital Impact

Author: Vipin Mayar
Publisher: John Wiley & Sons
ISBN: 1118087747
Size: 45.41 MB
Format: PDF, Docs
View: 7133
Download Read Online

Digital Impact from the Author: Vipin Mayar. Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

Beginners Guide Digital Marketing Part 2

Author: Sira. R Bowden
Publisher: BookRix
ISBN: 3730996401
Size: 32.52 MB
Format: PDF, ePub
View: 4525
Download Read Online

Beginners Guide Digital Marketing Part 2 from the Author: Sira. R Bowden. The second issue of the Marketing Guide Series will introduce you to the great possibility of Mobile Marketing to reach more customers on a budget. Find out how to target clients and drive them to your homepage, your App, your event, or even your local shop using only a standard mobile device. If you are a beginner this guide will help you with your first steps. You will learn about: - The market potential that you have when beginning and how to master it - How to begin marketing yourself - Finding your perfect mobile marketing niche - How to create the perfect mobile related product that everyone wants - Things you should do and never do - Learning how mobile marketing isn’t just about texting and how to develop it - Building a list - How to maintain a full and on-going presence The fact that about 6 billion people around the globe have access to a mobile phone and 97% of them are reading the texts right away makes mobile marketing so interesting. Imagine at how many people you can target and this on a very small budget. Some strategies are even free of charge!

Digital Marketing For Dummies

Author: Ben Carter
Publisher: John Wiley & Sons
ISBN: 1119997771
Size: 48.85 MB
Format: PDF, ePub, Mobi
View: 4352
Download Read Online

Digital Marketing For Dummies from the Author: Ben Carter. Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research And Opportunities

Author: Kaufmann, Hans Ruediger
Publisher: IGI Global
ISBN: 1683180178
Size: 22.14 MB
Format: PDF, ePub, Mobi
View: 2086
Download Read Online

Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research And Opportunities from the Author: Kaufmann, Hans Ruediger. Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.

Digital Marketing

Author: Sudhir Sreedharan
Publisher: Lulu.com
ISBN: 132903001X
Size: 25.93 MB
Format: PDF, Kindle
View: 4198
Download Read Online

Digital Marketing from the Author: Sudhir Sreedharan. Omni channel is not just a fancier name for multi channel. It represents a truly new methodology that is customer centric and non linear. It provides a seamless experience to the customer no matter the channel they interact with. Marketing today is more about outcomes than interactions. Outcomes are what omni channel marketing is all about, putting the customer at the center of the brand experience so that engagement turns into revenue and loyalty. There are major people, process, and technology challenges with moving from multi channel to omni channel. This requires a real strategic focus and commitment. In this day and age, there is a proliferation of channels and tactics and it is highly recommended that you, as a marketer, need to have a broad understanding of all of this. To learn more you need to understand channels to some level of detail before embarking upon omni channel personalization.

Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522551883
Size: 11.19 MB
Format: PDF, ePub
View: 5358
Download Read Online

Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications from the Author: Management Association, Information Resources. Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Direct And Digital Marketing In Practice

Author: Brian Thomas
Publisher: A&C Black
ISBN: 1408134365
Size: 12.93 MB
Format: PDF
View: 6163
Download Read Online

Direct And Digital Marketing In Practice from the Author: Brian Thomas. Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing, this book is the only comprehensive textbook written entirely by currently practising professionals. It covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign planning and budgeting.

The Art Of Digital Marketing

Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 1119265703
Size: 79.55 MB
Format: PDF, ePub, Mobi
View: 4224
Download Read Online

The Art Of Digital Marketing from the Author: Ian Dodson. "The Digital Marketing Playbook is based off the Digital Marketing Institute's introductory program and provides an innovative methodology for implementing digital marketing. The principle behind the book can best be summed up as "Start with the customer and work backwards". Digital marketing fundamentally is the story of the empowered consumer. The evolution of the Internet is not about brands like Google or Facebook or Apple, it's actually about the evolution of consumer control over their choices and their existence. So the impact or effectiveness of any digital marketing campaign is only as good as the extent to which it takes into account and bases its activities on an empowered digital consumer. The Digital Marketing Playbook provides a structured, implementable, iterative framework that teaches people how to implement and manage digital marketing. It's based on a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. - INITIATE: A digital campaign is only as strong as the time you spend interacting with the customer to find out what they want, where they are online, and how they like to be engaged with. - ITERATE: The digital model turns traditional marketing models on their head. Most traditional campaigns adopt a big bang approach that require a front loading of investment and resources. Digital marketing is an iterative, ongoing, always improving process based on customer interactions and outcomes. - INTEGRATE: The third and crucial step in the process is about how it is crucial to integrate digital activities across various channels and also the means by which they are integrated with traditional marketing channels"--

Fuzzy Optimization And Multi Criteria Decision Making In Digital Marketing

Author: Kumar, Anil
Publisher: IGI Global
ISBN: 1466688092
Size: 45.49 MB
Format: PDF, Docs
View: 6173
Download Read Online

Fuzzy Optimization And Multi Criteria Decision Making In Digital Marketing from the Author: Kumar, Anil. Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher