Corporate Reputation Decoded

Author: Asha Kaul
Publisher: SAGE Publications India
ISBN: 9351500462
Size: 32.45 MB
Format: PDF, Mobi
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Corporate Reputation Decoded from the Author: Asha Kaul. Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.

Decoded

Author: Jay Z
Publisher: Random House
ISBN: 0753546159
Size: 40.29 MB
Format: PDF, Docs
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Decoded from the Author: Jay Z. Updated with 3 new songs, this is the intimate, first-person chronicle of the life and work of Jay-Z, born Shawn Carter in Brooklyn's notorious Marcy Projects, now known to many as the greatest rapper alive. Told through lyrics, images and personal narrative, Decoded shares the story of Jay-Z's life through the 10 codes that define him, giving an unparalleled insight into his background, influences and the artistic process that shapes his work. Each chapter features a highly personal narrative section followed by a visually captivating selection of his most famous and provocative lyrics underlining the chapter's themes, along with Jay-Z's own 'decoding' of each lyric, uncovering the wordplay and stories behind the song. This is a brilliant insight into the art and poetry of hip-hop, as well as the life of one of the genre's greatest artists.

Brand Psychology

Author: Jonathan Gabay
Publisher: Kogan Page Limited
ISBN: 9780749471736
Size: 61.69 MB
Format: PDF, ePub
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Brand Psychology from the Author: Jonathan Gabay. Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them.Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.

The Sage Encyclopedia Of Corporate Reputation

Author: Craig E. Carroll
Publisher: SAGE Publications
ISBN: 1483376532
Size: 29.32 MB
Format: PDF, Docs
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The Sage Encyclopedia Of Corporate Reputation from the Author: Craig E. Carroll. What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

Atlas Shrugged

Author: Ayn Rand
Publisher: Penguin
ISBN: 1101137193
Size: 29.90 MB
Format: PDF
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Atlas Shrugged from the Author: Ayn Rand. Peopled by larger-than-life heroes and villains, charged with towering questions of good and evil, Atlas Shrugged is Ayn Rand’s magnum opus: a philosophical revolution told in the form of an action thriller. Who is John Galt? When he says that he will stop the motor of the world, is he a destroyer or a liberator? Why does he have to fight his battles not against his enemies but against those who need him most? Why does he fight his hardest battle against the woman he loves? You will know the answer to these questions when you discover the reason behind the baffling events that play havoc with the lives of the amazing men and women in this book. You will discover why a productive genius becomes a worthless playboy...why a great steel industrialist is working for his own destruction...why a composer gives up his career on the night of his triumph...why a beautiful woman who runs a transcontinental railroad falls in love with the man she has sworn to kill. Atlas Shrugged, a modern classic and Rand’s most extensive statement of Objectivism—her groundbreaking philosophy—offers the reader the spectacle of human greatness, depicted with all the poetry and power of one of the twentieth century’s leading artists.

This Is Water

Author: David Foster Wallace
Publisher: Hachette UK
ISBN: 0316071005
Size: 10.87 MB
Format: PDF, ePub, Mobi
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This Is Water from the Author: David Foster Wallace. Only once did David Foster Wallace give a public talk on his views on life, during a commencement address given in 2005 at Kenyon College. The speech is reprinted for the first time in book form in THIS IS WATER. How does one keep from going through their comfortable, prosperous adult life unconsciously? How do we get ourselves out of the foreground of our thoughts and achieve compassion? The speech captures Wallace's electric intellect as well as his grace in attention to others. After his death, it became a treasured piece of writing reprinted in The Wall Street Journal and the London Times, commented on endlessly in blogs, and emailed from friend to friend. Writing with his one-of-a-kind blend of causal humor, exacting intellect, and practical philosophy, David Foster Wallace probes the challenges of daily living and offers advice that renews us with every reading.

Better Make It Real

Author: Jill J. Morin
Publisher: ABC-CLIO
ISBN: 0313376808
Size: 45.53 MB
Format: PDF, ePub, Mobi
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Better Make It Real from the Author: Jill J. Morin. A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. * Provides anecdotes and illustrations from companies and organizations of all sizes and a wide variety of types * Offers a step-by-step process leaders of any organization can apply and benefit from * Draws directly from Kahler Slater's case files

Know The Name Know The Person

Author: Sharon Lynn Wyeth
Publisher: CreateSpace
ISBN: 9781475181845
Size: 67.92 MB
Format: PDF, Kindle
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Know The Name Know The Person from the Author: Sharon Lynn Wyeth. This book introduces Neimology(tm) Science: the study of the placement of the letters in a name and how they interact with each other to reveal hidden secrets about one's character. When asked who we are, we respond with our names, as if that says it all. Indeed it does when you know how to interpret a name.

Talk Talk

Author: T. C. Boyle
Publisher: A&C Black
ISBN: 140882678X
Size: 57.48 MB
Format: PDF, Docs
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Talk Talk from the Author: T. C. Boyle. Dana sits in a courtroom with her legs shackled as a long list of charges is read out, many of them dangerous. But the panic that grips her is not because she has been caught. She knows there has been a terrible mistake - she didn't commit any of these crimes. As Dana and her lover Bridger set out to clear her name and find the person who is living a blameless life of criminal excess at her expense, they begin to test the life they have built together to its limits.