Corporate Reputation Decoded

Author: Asha Kaul
Publisher: SAGE Publications India
ISBN: 9351500462
Size: 51.32 MB
Format: PDF, Mobi
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Corporate Reputation Decoded from the Author: Asha Kaul. Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.

Decoded Enhanced Edition

Author: Jay-Z
Publisher: Random House Group
ISBN: 0679605215
Size: 73.68 MB
Format: PDF
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Decoded Enhanced Edition from the Author: Jay-Z. This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.

The Sage Encyclopedia Of Corporate Reputation

Author: Craig E. Carroll
Publisher: SAGE Publications
ISBN: 1483376532
Size: 25.70 MB
Format: PDF, ePub
View: 2492
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The Sage Encyclopedia Of Corporate Reputation from the Author: Craig E. Carroll. What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

Brand Psychology

Author: Jonathan Gabay
Publisher: Kogan Page Publishers
ISBN: 0749471743
Size: 26.53 MB
Format: PDF
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Brand Psychology from the Author: Jonathan Gabay. Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them. Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.

Venona

Author: John Earl Haynes
Publisher: Yale University Press
ISBN: 9780300129878
Size: 57.88 MB
Format: PDF, Mobi
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Venona from the Author: John Earl Haynes. This extraordinary book is the first to examine the thousands of documents of the super-secret Venona Project -- an American intelligence project that uncovered not only an enormous range of Soviet espionage activities against the United States during World War II but also the Americans who abetted this effort. The stunning revelations of the Venona papers, only made public in 1995, illuminate in a new way the Stalin era and early Cold War years.

Corporate Reputation Brand And Communication

Author: Stuart Roper
Publisher: Pearson Higher Ed
ISBN: 0273727605
Size: 41.43 MB
Format: PDF, Mobi
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Corporate Reputation Brand And Communication from the Author: Stuart Roper. Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Decoding Complexity

Author: james glattfelder
Publisher: Springer Science & Business Media
ISBN: 3642334245
Size: 28.75 MB
Format: PDF, Docs
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Decoding Complexity from the Author: james glattfelder. Today it appears that we understand more about the universe than about our interconnected socio-economic world. In order to uncover organizational structures and novel features in these systems, we present the first comprehensive complex systems analysis of real-world ownership networks. This effort lies at the interface between the realms of economics and the emerging field loosely referred to as complexity science. The structure of global economic power is reflected in the network of ownership ties of companies and the analysis of such ownership networks has possible implications for market competition and financial stability. Thus this work presents powerful new tools for the study of economic and corporate networks that are only just beginning to attract the attention of scholars.

Medieval Intrigue

Author: Ian Mortimer
Publisher: Bloomsbury Publishing
ISBN: 1441160493
Size: 77.57 MB
Format: PDF, ePub, Mobi
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Medieval Intrigue from the Author: Ian Mortimer. In this important new work Ian Mortimer examines some of the most controversial questions in medieval history, including whether Edward II was murdered, his possible later life in Italy, the weakness of the Lancastrian claim to the throne in 1399 and the origins of the idea of the royal pretender. Central to this book is his ground-breaking approach to medieval evidence. He explains how an information-based method allows a more certain reading of a series of texts. He criticises existing modes of arriving at consensus and outlines a process of historical analysis that ultimately leads to questioning historical doubts as well as historical facts, with profound implications for what we can say about the past with certainty. This is an important work from one of the most original and popular medieval historians writing today.

Decoding Chomsky

Author: Chris Knight
Publisher: Yale University Press
ISBN: 0300221460
Size: 44.76 MB
Format: PDF, Mobi
View: 161
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Decoding Chomsky from the Author: Chris Knight. A fresh and fascinating look at the philosophies, politics, and intellectual legacy of one of the twentieth century's most influential and controversial minds Occupying a pivotal position in postwar thought, Noam Chomsky is both the founder of modern linguistics and the world's most prominent political dissident. Chris Knight adopts an anthropologist's perspective on the twin output of this intellectual giant, acclaimed as much for his denunciations of US foreign policy as for his theories about language and mind. Knight explores the social and institutional context of Chomsky's thinking, showing how the tension between military funding and his role as linchpin of the political left pressured him to establish a disconnect between science on the one hand and politics on the other, deepening a split between mind and body characteristic of Western philosophy since the Enlightenment. Provocative, fearless, and engaging, this remarkable study explains the enigma of one of the greatest intellectuals of our time.

They Don T Teach Corporate In College 3rd Edition

Author: Alexandra Levit
Publisher: Career PressInc
ISBN: 9781601633088
Size: 61.81 MB
Format: PDF, ePub
View: 3232
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They Don T Teach Corporate In College 3rd Edition from the Author: Alexandra Levit. "They Don't Teach Corporate in College is too good to be given only to the twenty-somethings. Anyone who's feeling lost and overwhelmed in cubicle country can benefit from reading this eminently practical book." --Daniel H. Pink, author of Drive and To Sell is Human "This insightful and essential guide to mastering the politics of corporate America should be required reading for every college graduate." --James A. Boyle, president, College Parents of America "This book is loaded with solid information designed to demystify the business world, including a short, to-the-point glossary of office lingo and a terrific chapter on how to make a long-term career plan." --Anne Fisher, Fortune "If you're looking for a guide to ease the transition from flip-flops to wingtips, a fine choice is They Don't Teach Corporate in College. Alexandra Levit does a great job of attaching assumptions that high-achieving college grads drag into the workplace with them." --Mary Ellen Slayter, The Washington Post "Whether you're having a quarter-life crisis or if you just want an insider's guide to the working world, read this book." --Ken Blanchard, coauthor of The One Minute Entrepreneur "This book is a must-read for new entrants in the work force and useful even to the more experienced professional." --Caroline Ceniza-Levine, National Association for Colleges and Employers "After four years of jeans and baseball caps and three hours of class a day, workforce newbies need a boot camp like this to face up to the rigors of the working week." --Abby Wilner, coauthor of Quarterlife Crisis "Ms. Levit teaches newbies such practicalities as making a memorable first impression, networking without cringing, coping with difficult personalities, and learning to be an effective boss. The book is easy to read and loaded with common-sense techniques." --Steve Powers, The Dallas Morning News They Don't Teach Corporate in College has resonated with tens of thousands of readers and is currently used as a text in corporations and universities across the country. This new and updated edition reflects the unique needs and challenges of current twenty-somethings, who want to make a difference right now but lack some of the core skills to make it happen. It incorporates fresh tips for building your transferable skillset, networking and enhancing your productivity in an increasingly digital world, and becoming an effective leader. Chock full of personal anecdotes and written from the perspective of a wise older sister who doesn't want you to learn the hard way, They Don't Teach Corporate in College includes no-nonsense advice for: Making the smartest career move right out of college. Landing the job of your dreams by avoiding the black hole of HR. Establishing a strong reputation by encouraging others to like and cooperate with you. Navigating your organization's social scene and practicing cringe-free networking. Mastering skills that will take you anywhere, such as goal-setting and self-promotion. Combating negativity and coping with difficult personalities.