Introduction To Neuromarketing Consumer Neuroscience

Author: Thomas Zoega Ramsoy
Publisher: Neurons Incorporated
ISBN: 9788799760206
Size: 53.67 MB
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Introduction To Neuromarketing Consumer Neuroscience from the Author: Thomas Zoega Ramsoy. How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sciences. However, today we see a dramatic shift in our understanding of consumption behaviours. Recent advances in modern neuroscience, and how it combines with economics and psychology, have allowed us to study of how different brain functions serve consumer behaviour. A commercial industry is emerging that offers novel ways to assess consumer attention, emotion and memory. This book, written by one of the leading figures in neuromarketing and consumer neuroscience, offers a comprehensive insight into the workings of the brain and its mind, and how this knowledge can inform our understanding of consumption behaviours. The book offers both basic and front-end academic insights, and includes chapters on sensation and perception; attention and consciousness; emotion and feeling; memory and learning; motivation and preference; and decision making. It also offers up to date and comprehensive insight about how the tools of neuroscience can be applied to assess consumer cognition and emotion. This book works as a landmark for this emerging academic and commercial disciplines, and to become a standard book of reference, just as the textbooks by Kotler and Keller have been for advertising and marketing.

Ethics And Neuromarketing

Author: Andrew R. Thomas
Publisher: Springer
ISBN: 3319456091
Size: 20.67 MB
Format: PDF, ePub
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Ethics And Neuromarketing from the Author: Andrew R. Thomas. This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.

Developmentally Appropriate Practice Curriculum And Development In Early Education

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1478421185
Size: 80.38 MB
Format: PDF, Docs
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Developmentally Appropriate Practice Curriculum And Development In Early Education from the Author: CTI Reviews. Facts101 is your complete guide to Developmentally Appropriate Practice, Curriculum and Development in Early Education. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Products Strategy Management

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467286648
Size: 59.20 MB
Format: PDF, Kindle
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Products Strategy Management from the Author: CTI Reviews. Facts101 is your complete guide to Products Strategy Management. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Applying Neuroscience To Business Practice

Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
ISBN: 152251029X
Size: 26.56 MB
Format: PDF, Docs
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Applying Neuroscience To Business Practice from the Author: Dos Santos, Manuel Alonso. Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

Routledge International Handbook Of Consumer Psychology

Author: Cathrine V. Jansson-Boyd
Publisher: Taylor & Francis
ISBN: 131753994X
Size: 32.85 MB
Format: PDF, ePub, Mobi
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Routledge International Handbook Of Consumer Psychology from the Author: Cathrine V. Jansson-Boyd. This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

The Routledge Companion To Consumer Behavior Analysis

Author: Gordon R. Foxall
Publisher: Routledge
ISBN: 1317913469
Size: 29.99 MB
Format: PDF, ePub, Mobi
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The Routledge Companion To Consumer Behavior Analysis from the Author: Gordon R. Foxall. The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

Design For Business Volume 2

Author: Gjoko Muratovski
Publisher: Intellect Books
ISBN: 1783203765
Size: 58.85 MB
Format: PDF, Mobi
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Design For Business Volume 2 from the Author: Gjoko Muratovski. The topics in this book range from branding and sustainability to business-driven design education. The book will include Per Mollerup s essay on the importance of simplicity in. Mollerup is a distinguished Scandinavian designer, Professor, and author of numerous design books, including the best-seller, "Marks of Excellence: The History and Taxonomy of Trademarks" (1997 / 2013) which has sold over 40,000 copies worldwide. In addition to this, we will include transcripts of two interviews with Quan Payne, the former Global Art Director for Nike for the London Olympics and Director for Digital Sports Initiative of Nike+ as well as a paper by Gjoko Muratovski on Nike s design and marketing strategies for the 2012 London Olympics. The book will also feature a transcript of an interview with Dan Formosa, a New York-based design consultant and design researcher and founding member of the iconic Smart Design studio. Den is an award-winning designer with a list of clients such as Ford, HP, Johnson & Johnson, LG Electronics, and Microsoft. There are number of other works that will are included in this Volume, such as Stuart Gluth s essay on the importance of a research-led design practice in typography; Julian Major s, Aoi Tanaka s and Jenni Romaniuk s paper on colour and brand identity; Emily Wright s paper on packaging design testing methods; Robert Crocker s study of greenwashing, sustainability, and communication design; Nina Terrey s case study on organisational management by design; Gerda Gemser s, Giulia Calabretta s, Nachoem Wijnberg s and Paul Hekkert s paper on strategic decision-making in new product development; Jan Jervis s and Jeffrey Brand s research on how Australian businesses are hiring designers; and Elaine Saunders s, Jessica Taft s and David Jenkinson s exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that have revolutionised this healthcare sector."

The Neuroscience Of Learning And Development

Author: Marilee J. Bresciani Ludvik
Publisher: Stylus Publishing, LLC
ISBN: 1620362864
Size: 55.96 MB
Format: PDF, Kindle
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The Neuroscience Of Learning And Development from the Author: Marilee J. Bresciani Ludvik. Is higher education preparing our students for a world that is increasingly complex and volatile, and in which they will have to contend with uncertainty and ambiguity? Are we addressing the concerns of employers who complain that graduates do not possess the creative, critical thinking, and communication skills needed in the workplace? This book harnesses what we have learned from innovations in teaching, from neuroscience, experiential learning, and studies on mindfulness and personal development to transform how we deliver and create new knowledge, and indeed transform our students, developing their capacities for adaptive boundary spanning. Starting from the premise that our current linear, course-based, educational practices are frequently at odds with how our neurological system facilitates learning and personal development, the authors set out an alternative model that emphasizes a holistic approach to education that integrates mindful inquiry practice with self-authorship and the regulation of emotion as the cornerstones of learning, while demonstrating how these align with the latest discoveries in neuroscience. The book closes by offering practical ideas for implementation, showing how simple refinements in classroom and out-of-classroom experiences can create foundations for students to develop key skills that will enhance adaptive problem solving, creativity, overall wellbeing, innovation, resilience, compassion, and ultimately world peace. Co-published with ACPA – College Student Educators International img width="118" height="50" src="/sites/stylus/images/imgACPA.jpg"

Consumer Behaviour

Author: Robert East
Publisher: SAGE
ISBN: 1473988039
Size: 47.88 MB
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Consumer Behaviour from the Author: Robert East. Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.