British Car Advertising Of The 1960s

Author: Heon Stevenson
Publisher: McFarland
ISBN: 1476611300
Size: 61.88 MB
Format: PDF
View: 2346
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British Car Advertising Of The 1960s from the Author: Heon Stevenson. "Meticulously researched and well presented...fascinating...detailed"--Classic Car Mart "Extremely scholarly amazing piece of scholarship"--The Automobile "Informative...a good book"--Classics Monthly "What a brilliant book!...fabulous"--Classic Cars "Stevenson flexes historical muscle"--Old Cars Weekly "Gives great insight into the world of selling cars via the printed page...enlightening"--The Sacred Octagon "Fascinating...thorough...well illustrated...thoroughly and impartially recommended"--Newsletter of the History of Advertising Trust "A book of the richest scholarship, most engagingly presented...a veritable trip down memory lane...desirable and entertaining"--The Flying Lady "This exhaustive work appears to be a unique look at an important advertising category and is worth the price of admission"--SpeedReaders During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.

My Dad Had One Of Those

Author: Nicky Wright
Publisher: Gramercy Books
ISBN: 9780517405574
Size: 50.28 MB
Format: PDF, ePub
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My Dad Had One Of Those from the Author: Nicky Wright. Shows and describes a variety of cars, including the Tucker, Ford Skyliner, Buick Roadmaster, Studebaker, Henry J, Nash Metropolitan, Kaiser Darrin, and Chrysler Town & Country

Popular Mechanics

Size: 53.86 MB
Format: PDF, ePub
View: 2954
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Popular Mechanics from the Author: . Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Standard Catalog Of American Cars 1805 1942

Author: Beverly Rae Kimes
Publisher: Krause Publications Incorporated
ISBN: 9780873414289
Size: 58.66 MB
Format: PDF
View: 6013
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Standard Catalog Of American Cars 1805 1942 from the Author: Beverly Rae Kimes. This new revised and updated edition is the ultimate buyer's/seller's/user's guide for American automobiles manufactured from 1805 to 1942. With more than 5,000 photos and histories of cars and their companies written by one of America's most respected automotive historians, this is the most extensive automobile reference available.

Dodge Dart And Plymouth Duster

Author: Steve Statham
Publisher: Motorbooks
ISBN: 9780760307601
Size: 54.65 MB
Format: PDF, ePub
View: 5917
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Dodge Dart And Plymouth Duster from the Author: Steve Statham. In 1964, Chrysler offered an optional V-8 with it's popular Dodge Valiant. Banking on the resulting success of this option package, Chrysler went on to release a decade worth of low-priced, high-performance muscle cars based on the "A-body" Valiant, including the Dodge Dart GT and GTS, the Swinger 340, and the Demon, as well as the Plymouth Duster. Today, these cars' phenomenal sales figures translate to a thriving Dart and Duster enthusiast scene. Color photography of restored and factory-original vehicles, along with archival black-and-white images, are accompanied by an authoritative history examining the development of the cars. In addition to model histories for each, there are in-depth discussions of vehicle design and production, driving impressions, accessories and options, popular performance upgrades of the period, and the cars' successful histories at the drag strip.