British Car Advertising Of The 1960s

Author: Heon Stevenson
Publisher: McFarland
ISBN: 1476611300
Size: 77.78 MB
Format: PDF, ePub, Mobi
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British Car Advertising Of The 1960s from the Author: Heon Stevenson. "Meticulously researched and well presented...fascinating...detailed"--Classic Car Mart "Extremely scholarly amazing piece of scholarship"--The Automobile "Informative...a good book"--Classics Monthly "What a brilliant book!...fabulous"--Classic Cars "Stevenson flexes historical muscle"--Old Cars Weekly "Gives great insight into the world of selling cars via the printed page...enlightening"--The Sacred Octagon "Fascinating...thorough...well illustrated...thoroughly and impartially recommended"--Newsletter of the History of Advertising Trust "A book of the richest scholarship, most engagingly presented...a veritable trip down memory lane...desirable and entertaining"--The Flying Lady "This exhaustive work appears to be a unique look at an important advertising category and is worth the price of admission"--SpeedReaders During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.

Popular Mechanics

Size: 32.21 MB
Format: PDF, ePub, Docs
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Popular Mechanics from the Author: . Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

My Dad Had One Of Those

Author: Nicky Wright
Publisher: Gramercy Books
ISBN: 9780517405574
Size: 64.94 MB
Format: PDF, ePub, Mobi
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My Dad Had One Of Those from the Author: Nicky Wright. Shows and describes a variety of cars, including the Tucker, Ford Skyliner, Buick Roadmaster, Studebaker, Henry J, Nash Metropolitan, Kaiser Darrin, and Chrysler Town & Country

Car Guys Vs Bean Counters

Author: Bob Lutz
Publisher: Penguin
ISBN: 9781101516027
Size: 45.28 MB
Format: PDF, Docs
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Car Guys Vs Bean Counters from the Author: Bob Lutz. A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in analysis, determined to eliminate the "waste" and "personality worship" of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace. From the Hardcover edition.