Choice And Preference In Media Use

Author: Silvia Knobloch-Westerwick
Publisher: Routledge
ISBN: 1317675142
Size: 28.90 MB
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Choice And Preference In Media Use from the Author: Silvia Knobloch-Westerwick. Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

The Handbook Of The Psychology Of Communication Technology

Author: S. Shyam Sundar
Publisher: John Wiley & Sons
ISBN: 1118426525
Size: 79.41 MB
Format: PDF, Docs
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The Handbook Of The Psychology Of Communication Technology from the Author: S. Shyam Sundar. The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused review of extensive research on technology and digital media from a psychological perspective • Authoritative chapters by leading scholars studying psychological aspects of communication technologies • Covers all forms of media from Smartphones to Robotics, from Social Media to Virtual Reality • Explores the psychology behind our use and abuse of modern communication technologies • New theories and empirical findings about ways in which our lives are transformed by digital media

Utility Maximization Choice And Preference

Author: Fuad Aleskerov
Publisher: Springer Science & Business Media
ISBN: 3662049929
Size: 31.64 MB
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Utility Maximization Choice And Preference from the Author: Fuad Aleskerov. The utility maximization paradigm forms the basis of many economic, psychological, cognitive and behavioral models. However, numerous examples have revealed the deficiencies of the concept. This book helps to overcome those deficiencies by taking into account insensitivity of measurement threshold and context of choice. The second edition has been updated to include the most recent developments and a new chapter on classic and new results for infinite sets.

Media Choice

Author: Tilo Hartmann
Publisher: Routledge
ISBN: 1135925062
Size: 27.50 MB
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Media Choice from the Author: Tilo Hartmann. This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

The Measurement And Analysis Of Housing Preference And Choice

Author: Sylvia J.T. Jansen
Publisher: Springer Science & Business Media
ISBN: 9789048188949
Size: 61.80 MB
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The Measurement And Analysis Of Housing Preference And Choice from the Author: Sylvia J.T. Jansen. What are the current trends in housing? Is my planned project commercially viable? What should be my marketing and advertisement strategies? These are just some of the questions real estate agents, landlords and developers ask researchers to answer. But to find the answers, researchers are faced with a wide variety of methods that measure housing preferences and choices. To select and value a valid research method, one needs a well-structured overview of the methods that are used in housing preference and housing choice research. This comprehensive introduction to this field offers just such an overview. It discusses and compares numerous methods, detailing the potential limitation of each one, and it reaches beyond methodology, illustrating how thoughtful consideration of methods and techniques in research can help researchers and other professionals to deliver products and services that are more in line with residents’ needs.

Preference Value Choice And Welfare

Author: Daniel M. Hausman
Publisher: Cambridge University Press
ISBN: 9781107015432
Size: 48.39 MB
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Preference Value Choice And Welfare from the Author: Daniel M. Hausman. This book is about preferences, principally as they figure in economics. It also explores their uses in everyday language and action, how they are understood in psychology, and how they figure in philosophical reflection on action and morality. The book clarifies and for the most part defends the way in which economists invoke preferences to explain, predict, and assess behavior and outcomes. Hausman argues, however, that the predictions and explanations economists offer rely on theories of preference formation that are in need of further development, and he criticizes attempts to define welfare in terms of preferences and to define preferences in terms of choices or self-interest. The analysis clarifies the relations between rational choice theory and philosophical accounts of human action. The book also assembles the materials out of which models of preference formation and modification can be constructed, and it comments on how reason and emotion shape preferences.

Post Broadcast Democracy

Author: Markus Prior
Publisher: Cambridge University Press
ISBN: 0521858720
Size: 57.26 MB
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Post Broadcast Democracy from the Author: Markus Prior. This 2007 book studies the impact of the media on politics in the United States during the last half-century.

Marketing Without Advertising

Author: Emilio Morales
Publisher: Routledge
ISBN: 1136481028
Size: 45.11 MB
Format: PDF, Kindle
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Marketing Without Advertising from the Author: Emilio Morales. In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services previously unknown to islanders. In a few short years, Cubans were seeing foreign brands among consumer durables and a broad array of logos brought in by tourists. Today, nearly two decades into these limited market reforms, no systematic research has explored consumer brand awareness among 11 millions Cubans living just 90 miles from the United States. The paucity of academic research stems from the challenges of conducting public/consumer opinion, and official state policy contends that consumer wants and needs are satisfied by either a series of generic and Cuban-made brands, or by independent entrepreneurs who provide brandless products and services. Marketing without Advertising analyzes the role, narratives, and behaviour of consumption in Cuba since 1959. It documents how consumer behaviour has changed since the pre-revolutionary period, with special focus on the early 1990s. The book documents the shift from moral-based rewards in the early years of the Revolution, to the rise of material-based incentives. Cubans have long been exposed to foreign mass media in the form of movies, music videos, cable television shows. Although the Internet is highly regulated, the Cuban Diaspora in exile brings back clothing, personal care products, electronic goods, and magazines that increase the awareness of brand logos, jingles, products, and services. These and related findings from the authors' primary research are ripe with marketing implications such as substitution effects, price elasticity, latent demand for certain products and services, and consumer behaviour.

Using Discrete Choice Experiments To Value Health And Health Care

Author: Mandy Ryan
Publisher: Springer Science & Business Media
ISBN: 1402057539
Size: 61.72 MB
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Using Discrete Choice Experiments To Value Health And Health Care from the Author: Mandy Ryan. This work takes a fresh and contemporary look at the growing interest in the development and application of discrete choice experiments (DCEs) within the field of health economics. The book comprises chapters by highly regarded academics with experience of applying DCEs in the area of health. Thus the book is relevant to post-graduate students and applied researchers with an interest in the use of DCEs for valuing health and health care and has international appeal.

Policy And Choice

Author: William J. Congdon
Publisher: Brookings Institution Press
ISBN: 0815704984
Size: 70.50 MB
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Policy And Choice from the Author: William J. Congdon. Argues that public finance--the study of the government's role in economics--should incorporate principles from behavior economics and other branches of psychology.