Choice And Preference In Media Use

Author: Silvia Knobloch-Westerwick
Publisher: Routledge
ISBN: 1317675142
Size: 39.85 MB
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Choice And Preference In Media Use from the Author: Silvia Knobloch-Westerwick. Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

The Handbook Of The Psychology Of Communication Technology

Author: S. Shyam Sundar
Publisher: John Wiley & Sons
ISBN: 1118426525
Size: 57.59 MB
Format: PDF, Mobi
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The Handbook Of The Psychology Of Communication Technology from the Author: S. Shyam Sundar. The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused review of extensive research on technology and digital media from a psychological perspective • Authoritative chapters by leading scholars studying psychological aspects of communication technologies • Covers all forms of media from Smartphones to Robotics, from Social Media to Virtual Reality • Explores the psychology behind our use and abuse of modern communication technologies • New theories and empirical findings about ways in which our lives are transformed by digital media

Utility Maximization Choice And Preference

Author: Fuad Aleskerov
Publisher: Springer Science & Business Media
ISBN: 3662049929
Size: 63.51 MB
Format: PDF, ePub
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Utility Maximization Choice And Preference from the Author: Fuad Aleskerov. The utility maximization paradigm forms the basis of many economic, psychological, cognitive and behavioral models. However, numerous examples have revealed the deficiencies of the concept. This book helps to overcome those deficiencies by taking into account insensitivity of measurement threshold and context of choice. The second edition has been updated to include the most recent developments and a new chapter on classic and new results for infinite sets.

The Measurement And Analysis Of Housing Preference And Choice

Author: Sylvia J.T. Jansen
Publisher: Springer Science & Business Media
ISBN: 9789048188949
Size: 51.56 MB
Format: PDF, ePub, Mobi
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The Measurement And Analysis Of Housing Preference And Choice from the Author: Sylvia J.T. Jansen. What are the current trends in housing? Is my planned project commercially viable? What should be my marketing and advertisement strategies? These are just some of the questions real estate agents, landlords and developers ask researchers to answer. But to find the answers, researchers are faced with a wide variety of methods that measure housing preferences and choices. To select and value a valid research method, one needs a well-structured overview of the methods that are used in housing preference and housing choice research. This comprehensive introduction to this field offers just such an overview. It discusses and compares numerous methods, detailing the potential limitation of each one, and it reaches beyond methodology, illustrating how thoughtful consideration of methods and techniques in research can help researchers and other professionals to deliver products and services that are more in line with residents’ needs.

News On The Internet

Author: David Tewksbury
Publisher: Oxford University Press
ISBN: 0199939306
Size: 71.10 MB
Format: PDF, Docs
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News On The Internet from the Author: David Tewksbury. Online news sites play an ever-pervasive role in the daily gathering and flow of political information. Media has always played an intermediary role in the way that citizens receive and process news, but, with the speed of information transmission, the segmentation of news sources, and the rise of citizen journalism, issues of authority, audience, and even the definition of "news" have shifted and become blurred. News on the Internet synthesizes research on developing and current patterns of online news provision with the literature on traditional, offline media to create a conceptual map for understanding the way that public affairs and news are presented and consumed on the internet. Tewksbury and Rittenberg look at the dual role of the internet as a source of authoritative news and as a vehicle for citizens in contemporary democracies to create and share political information. Throughout, they address the tension between the benefits of internet news provision, specifically increased citizen engagement, and the negative, perhaps counterintuitive, effects: the fragmentation of knowledge and polarization of opinion in contemporary democracies. News on the Internet focuses on these points of conflict and contradiction in the online news environment and offers conclusions and predictions for how these phenomena will develop in the future.

Ratings Analysis

Author: James Webster
Publisher: Routledge
ISBN: 1135603413
Size: 28.91 MB
Format: PDF, ePub
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Ratings Analysis from the Author: James Webster. Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to

Measurement Of Food Preferences

Author: Halliday MacFie
Publisher: Springer Science & Business Media
ISBN: 1461521718
Size: 52.42 MB
Format: PDF, Mobi
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Measurement Of Food Preferences from the Author: Halliday MacFie. This book provides comprehensive coverage of the numerous methods used to characterise food preference. It brings together, for the first time, the broad range of methodologies that are brought to bear on food choice and preference. Preference is not measured in a sensory laboratory using a trained panel - it is measured using consumers by means of product tests in laboratories, central locations, in canteens and at home, by questionnaires and in focus groups. Similarly, food preference is not a direct function of sensory preference - it is determined by a wide range of factors and influences, some competing against each other, some reinforcing each other. We have aimed to provide a detailed introduction to the measurement of all these aspects, including institutional product development, context effects, variation in language used by consumers, collection and analysis of qualitative data by focus groups, product optimisation, relating prefer ence to sensory perception, accounting for differences in taste sensitivity between consumers, measuring how attitudes and beliefs determine food choice, measuring how food affects mood and mental performance, and how different expectations affect sensory perception. The emphasis has been to provide practical descriptions of current methods. Three of the ten first-named authors are university academics, the rest are in industry or research institutes. Much of the methodology is quite new, particularly the repertory grid coupled with Generalised Procrustes Analysis, Individualised Difference Testing, Food and Mood Testing, and the Sensory Expectation Models.

The Mathematics Of Preference Choice And Order

Author: Steven Brams
Publisher: Springer Science & Business Media
ISBN: 3540791280
Size: 75.26 MB
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The Mathematics Of Preference Choice And Order from the Author: Steven Brams. Peter Fishburn has had a splendidly productive career that led to path-breaking c- tributions in a remarkable variety of areas of research. His contributions have been published in a vast literature, ranging through journals of social choice and welfare, decision theory, operations research, economic theory, political science, mathema- cal psychology, and discrete mathematics. This work was done both on an individual basis and with a very long list of coauthors. The contributions that Fishburn made can roughly be divided into three major topical areas, and contributions to each of these areas are identi?ed by sections of this monograph. Section 1 deals with topics that are included in the general areas of utility, preference, individual choice, subjective probability, and measurement t- ory. Section 2 covers social choice theory, voting models, and social welfare. S- tion 3 deals with more purely mathematical topics that are related to combinatorics, graph theory, and ordered sets. The common theme of Fishburn’s contributions to all of these areas is his ability to bring rigorous mathematical analysis to bear on a wide range of dif?cult problems.

Values Of German Media Users

Author: Merja Mahrt
Publisher: Springer Science & Business Media
ISBN: 9783531922560
Size: 59.69 MB
Format: PDF
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Values Of German Media Users from the Author: Merja Mahrt. Values of German media users, 1986-2007 Values have been discussed in connection to the changes brought to the German TV landscape since the introduction of the dual system in 1984. Yet, on such occurrences arguments have rarely, if at all, been based on reliable information about differences in televised values. Nor have values of the audience of channels or genres been considered. This study offers a starting point for such an endeavor, focusing on the role values play for people’s media choices. In a theoretical overview, values are situated in a framework of overlapping spheres that influence people in the adoption of values. Social learning is the main mechanism behind this process of socialization. Values define what is desirable or not and how one should behave in a given situation according to the rules of one’s society. As stable basic traits close to an individual’s personality, values play a part in the building of motives that finally result in behavior. With regard to media, a well-established gratification of media use is the reinforcement of one’s own values and worldviews. Based on the finding that mediated value patterns differ across outlets and types of content, I assume that different values should lead people do prefer different media over others.

Discrete Choice Experiments In Marketing

Author: Klaus Zwerina
Publisher: Springer Science & Business Media
ISBN: 3642500137
Size: 27.54 MB
Format: PDF, ePub
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Discrete Choice Experiments In Marketing from the Author: Klaus Zwerina. The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy.