Choice And Preference In Media Use

Author: Silvia Knobloch-Westerwick
Publisher: Routledge
ISBN: 1317675142
Size: 43.73 MB
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Choice And Preference In Media Use from the Author: Silvia Knobloch-Westerwick. Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

The Handbook Of The Psychology Of Communication Technology

Author: S. Shyam Sundar
Publisher: John Wiley & Sons
ISBN: 1118426525
Size: 22.50 MB
Format: PDF
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The Handbook Of The Psychology Of Communication Technology from the Author: S. Shyam Sundar. The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused review of extensive research on technology and digital media from a psychological perspective • Authoritative chapters by leading scholars studying psychological aspects of communication technologies • Covers all forms of media from Smartphones to Robotics, from Social Media to Virtual Reality • Explores the psychology behind our use and abuse of modern communication technologies • New theories and empirical findings about ways in which our lives are transformed by digital media

Utility Maximization Choice And Preference

Author: Fuad Aleskerov
Publisher: Springer Science & Business Media
ISBN: 3662049929
Size: 37.72 MB
Format: PDF, ePub
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Utility Maximization Choice And Preference from the Author: Fuad Aleskerov. The utility maximization paradigm forms the basis of many economic, psychological, cognitive and behavioral models. However, numerous examples have revealed the deficiencies of the concept. This book helps to overcome those deficiencies by taking into account insensitivity of measurement threshold and context of choice. The second edition has been updated to include the most recent developments and a new chapter on classic and new results for infinite sets.

Preference Value Choice And Welfare

Author: Daniel M. Hausman
Publisher: Cambridge University Press
ISBN: 9781107015432
Size: 14.51 MB
Format: PDF, Mobi
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Preference Value Choice And Welfare from the Author: Daniel M. Hausman. This book is about preferences, principally as they figure in economics. It also explores their uses in everyday language and action, how they are understood in psychology, and how they figure in philosophical reflection on action and morality. The book clarifies and for the most part defends the way in which economists invoke preferences to explain, predict, and assess behavior and outcomes. Hausman argues, however, that the predictions and explanations economists offer rely on theories of preference formation that are in need of further development, and he criticizes attempts to define welfare in terms of preferences and to define preferences in terms of choices or self-interest. The analysis clarifies the relations between rational choice theory and philosophical accounts of human action. The book also assembles the materials out of which models of preference formation and modification can be constructed, and it comments on how reason and emotion shape preferences.

Neuroscience Of Preference And Choice

Author: Raymond Dolan
Publisher: Academic Press
ISBN: 0123814316
Size: 33.84 MB
Format: PDF, ePub, Docs
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Neuroscience Of Preference And Choice from the Author: Raymond Dolan. One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world's most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors. Emphasis on common process underlying preference generation makes material applicable to a variety of disciplines - neuroscience, psychology, economics, law, philosophy, etc. Offers specific focus on how preferences are generated to guide decision making, carefully examining one aspect of the broad field of neuroeconomics and complementing existing volumes Features outstanding, international scholarship, with chapters written by an expert in the topic area

Policy And Choice

Author: William J. Congdon
Publisher: Brookings Institution Press
ISBN: 9780815705017
Size: 23.54 MB
Format: PDF, ePub, Mobi
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Policy And Choice from the Author: William J. Congdon. Traditional public finance provides a powerful framework for policy analysis, but it relies on a model of human behavior that the new science of behavioral economics increasingly calls into question. In Policy and Choice economists William Congdon, Jeffrey Kling, and Sendhil Mullainathan argue that public finance not only can incorporate many lessons of behavioral economics but also can serve as a solid foundation from which to apply insights from psychology to questions of economic policy. The authors revisit the core questions of public finance, armed with a richer perspective on human behavior. They do not merely apply findings from psychology to specific economic problems; instead, they explore how psychological factors actually reshape core concepts in public finance such as moral hazard, deadweight loss, and incentives. Part one sets the stage for integrating behavioral economics into public finance by interpreting the evidence from psychology and developing a framework for applying it to questions in public finance. In part two, the authors apply that framework to specific topics in public finance, including social insurance, externalities and public goods, income support and redistribution, and taxation. In doing so, the authors build a unified analytical approach that encompasses both traditional policy levers, such as taxes and subsidies, and more psychologically informed instruments. The net result of this innovative approach is a fully behavioral public finance, an integration of psychology and the economics of the public sector that is explicit, systematic, rigorous, and realistic.

Post Broadcast Democracy

Author: Markus Prior
Publisher: Cambridge University Press
ISBN: 0521858720
Size: 80.40 MB
Format: PDF, Kindle
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Post Broadcast Democracy from the Author: Markus Prior. This 2007 book studies the impact of the media on politics in the United States during the last half-century.

Work Lifestyle Choices In The 21st Century

Author: Catherine Hakim
Publisher: OUP Oxford
ISBN: 9780191583308
Size: 62.43 MB
Format: PDF, ePub, Docs
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Work Lifestyle Choices In The 21st Century from the Author: Catherine Hakim. In this book, Hakim presents a new, multi-disciplinary theory for explaining and predicting current and future patterns of women's choice between employment and family work. Preference theory is the first theory developed specifically to explain women's behaviour and choices. As such, it constitutes a major break from male-centred theorizing to date in sociology and economics. Preference theory is grounded on the substantial body of new research on women's work and fertility that has flourished within feminist scholarship. It identifies five major historical changes that collectively are producing a qualitatively new scenario for women in prosperous societies in the 21st century. Throughout the analysis, the USA and Britain illustrate what the new scenario means for women, how it alters their preferences and work-lifestyles choices. Hakim also reviews research evidence on contemporary developments across Europe, Canada, Australia, Japan, and the far East to develop a new theory that is genuine international in perspective.

The Fault In Our Stars

Author: John Green
Publisher: Penguin
ISBN: 1101569182
Size: 34.57 MB
Format: PDF, ePub
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The Fault In Our Stars from the Author: John Green. Now a Major Motion Picture TODAY Book Club pick TIME Magazine’s #1 Fiction Book of 2012 "The greatest romance story of this decade." —Entertainment Weekly -Millions of copies sold- #1 New York Times Bestseller #1 Wall Street Journal Bestseller #1 USA Today Bestseller #1 International Bestseller #1 Indie Bestseller Despite the tumor-shrinking medical miracle that has bought her a few years, Hazel has never been anything but terminal, her final chapter inscribed upon diagnosis. But when a gorgeous plot twist named Augustus Waters suddenly appears at Cancer Kid Support Group, Hazel’s story is about to be completely rewritten. Insightful, bold, irreverent, and raw, The Fault in Our Stars brilliantly explores the funny, thrilling, and tragic business of being alive and in love.

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Author: Tom Vanderbilt
Publisher: Vintage
ISBN: 0307958256
Size: 46.33 MB
Format: PDF, Mobi
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You May Also Like from the Author: Tom Vanderbilt. Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves. With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask. From the Hardcover edition.