Choice And Preference In Media Use

Author: Silvia Knobloch-Westerwick
Publisher: Routledge
ISBN: 1317675142
Size: 28.25 MB
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Choice And Preference In Media Use from the Author: Silvia Knobloch-Westerwick. Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

The Handbook Of The Psychology Of Communication Technology

Author: S. Shyam Sundar
Publisher: John Wiley & Sons
ISBN: 1118426525
Size: 62.14 MB
Format: PDF, Kindle
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The Handbook Of The Psychology Of Communication Technology from the Author: S. Shyam Sundar. The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused review of extensive research on technology and digital media from a psychological perspective • Authoritative chapters by leading scholars studying psychological aspects of communication technologies • Covers all forms of media from Smartphones to Robotics, from Social Media to Virtual Reality • Explores the psychology behind our use and abuse of modern communication technologies • New theories and empirical findings about ways in which our lives are transformed by digital media

Cultural Determinants Of Media Choice For Deception

Author: Christopher Paul Furner
Publisher: ProQuest
ISBN: 0549956263
Size: 47.83 MB
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Cultural Determinants Of Media Choice For Deception from the Author: Christopher Paul Furner. In today's business environment, deception is commonplace. In hiring situations, successful deception by job candidates can lead to a poor fit between the candidate's abilities and the requirements of the job, and this can lead to poor performance. This study seeks to inhibit successful deception by job candidates by suggesting that managers limit communication with job applicants to the media that the applicant is least comfortable using for deception.

News On The Internet

Author: David Tewksbury
Publisher: Oxford University Press
ISBN: 0199939306
Size: 62.98 MB
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News On The Internet from the Author: David Tewksbury. Online news sites play an ever-pervasive role in the daily gathering and flow of political information. Media has always played an intermediary role in the way that citizens receive and process news, but, with the speed of information transmission, the segmentation of news sources, and the rise of citizen journalism, issues of authority, audience, and even the definition of "news" have shifted and become blurred. News on the Internet synthesizes research on developing and current patterns of online news provision with the literature on traditional, offline media to create a conceptual map for understanding the way that public affairs and news are presented and consumed on the internet. Tewksbury and Rittenberg look at the dual role of the internet as a source of authoritative news and as a vehicle for citizens in contemporary democracies to create and share political information. Throughout, they address the tension between the benefits of internet news provision, specifically increased citizen engagement, and the negative, perhaps counterintuitive, effects: the fragmentation of knowledge and polarization of opinion in contemporary democracies. News on the Internet focuses on these points of conflict and contradiction in the online news environment and offers conclusions and predictions for how these phenomena will develop in the future.

Ratings Analysis

Author: James Webster
Publisher: Routledge
ISBN: 1135603413
Size: 26.72 MB
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Ratings Analysis from the Author: James Webster. Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to

Food Choice Acceptance And Consumption

Author: Herbert L. Meiselman
Publisher: Springer Science & Business Media
ISBN: 9780751401929
Size: 33.24 MB
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Food Choice Acceptance And Consumption from the Author: Herbert L. Meiselman. The role of the human senses in food acceptance, the socio-cultural context of eating and food choice, what animal research tells us about human eating, the developments of childresns eating habits, what does abnormal eating tell us about normal eating, the contextual basis for food acceptanc, food choice and food intake, marketing and consumer behaviour with respect to foods, economic influences on food choice, food choice,mood and mental performance, attitudes and belifs inf food habits, dietary change.

Making The Choice An Examination Of Sport And Gender Preference Through Channel Changing

Publisher: ProQuest
ISBN: 0549216499
Size: 27.14 MB
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Making The Choice An Examination Of Sport And Gender Preference Through Channel Changing from the Author: . Male viewers spent more time watching and reported preferring sports featuring male athletes, particularly masculine and team sports, which tend to reinforce stereotypes. Female sports viewers spent more time watching and preferred sports featuring female athletes. Interestingly, these preferences were primarily for feminine and individual sports, which are less challenging to female gender stereotypes.

The Mathematics Of Preference Choice And Order

Author: Steven Brams
Publisher: Springer Science & Business Media
ISBN: 3540791280
Size: 50.91 MB
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The Mathematics Of Preference Choice And Order from the Author: Steven Brams. Peter Fishburn has had a splendidly productive career that led to path-breaking c- tributions in a remarkable variety of areas of research. His contributions have been published in a vast literature, ranging through journals of social choice and welfare, decision theory, operations research, economic theory, political science, mathema- cal psychology, and discrete mathematics. This work was done both on an individual basis and with a very long list of coauthors. The contributions that Fishburn made can roughly be divided into three major topical areas, and contributions to each of these areas are identi?ed by sections of this monograph. Section 1 deals with topics that are included in the general areas of utility, preference, individual choice, subjective probability, and measurement t- ory. Section 2 covers social choice theory, voting models, and social welfare. S- tion 3 deals with more purely mathematical topics that are related to combinatorics, graph theory, and ordered sets. The common theme of Fishburn’s contributions to all of these areas is his ability to bring rigorous mathematical analysis to bear on a wide range of dif?cult problems.

Elicitation Of Preferences

Author: Baruch Fischhoff
Publisher: Springer Science & Business Media
ISBN: 9780792377436
Size: 31.90 MB
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Elicitation Of Preferences from the Author: Baruch Fischhoff. Economists and psychologists have, on the whole, exhibited sharply different perspectives on the elicitation of preferences. Economists, who have made preference the central primitive in their thinking about human behavior, have for the most part rejected elicitation and have instead sought to infer preferences from observations of choice behavior. Psychologists, who have tended to think of preference as a context-determined subjective construct, have embraced elicitation as their dominant approach to measurement. This volume, based on a symposium organized by Daniel McFadden at the University of California at Berkeley, provides a provocative and constructive engagement between economists and psychologists on the elicitation of preferences.

Utility Maximization Choice And Preference

Author: Fuad Aleskerov
Publisher: Springer Science & Business Media
ISBN: 3662049929
Size: 34.75 MB
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Utility Maximization Choice And Preference from the Author: Fuad Aleskerov. The utility maximization paradigm forms the basis of many economic, psychological, cognitive and behavioral models. However, numerous examples have revealed the deficiencies of the concept. This book helps to overcome those deficiencies by taking into account insensitivity of measurement threshold and context of choice. The second edition has been updated to include the most recent developments and a new chapter on classic and new results for infinite sets.