Marketing Greatest Hits

Author: Kevin Duncan
Publisher: A&C Black
ISBN: 1408134381
Size: 10.97 MB
Format: PDF, ePub, Docs
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Marketing Greatest Hits from the Author: Kevin Duncan. Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.

Start Here

Author: Eric Langshur
Publisher: Simon and Schuster
ISBN: 1501129139
Size: 78.52 MB
Format: PDF, Mobi
View: 5611
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Start Here from the Author: Eric Langshur. A New York Times Bestseller! Imagine being less stressed, more focused, and happier every day of your life. An instant New York Times bestseller, Start Here outlines a program designed to help you achieve emotional fitness by cross-training the skill of lifelong wellbeing. If given the choice, we would all choose to be less stressed, feel happier, and experience a more optimal state of wellbeing. So why are these outcomes so hard to achieve? The answer is quite simple. No one has taught us how. It turns out that just as you train your body for fitness, you can train your mind for wellbeing. We call this Life Cross Training (LIFE XT), and Start Here is the manual for anyone seeking to achieve emotional satisfaction. Combining ancient wisdom with modern neuroscience from the world’s leading experts, LIFE XT is a groundbreaking training program to master the art of wellbeing. The program teaches practices that are proven to rewire the brain for increased focus, engagement, and resilience to stress. By offering specific practices, habits, and assessments to manage your training and helping to build up core skills such as mindfulness, gratitude, and compassion, authors Eric Langshur and Nate Klemp lay out a thorough and sustainable program that anyone can integrate into their daily lives. With Start Here, you can: -Feel less anxious, distracted, and overwhelmed, and more focused -Increase your productivity -Feel a stronger sense of meaning and contribution -Build stronger relationships with family, friends, and coworkers We can all experience these benefits with the scientifically validated practices presented in this book. Want to become less stressed, more emotionally fulfilled, and more in harmony with the world that surrounds you? Start here.

The 33 Strategies Of War

Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651429
Size: 70.48 MB
Format: PDF, ePub, Docs
View: 6560
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The 33 Strategies Of War from the Author: Robert Greene. The third in Robert Greene's bestselling series is now available in a pocket sized concise edition. Following 48 Laws of Power and The Art of Seduction, here is a brilliant distillation of the strategies of war to help you wage triumphant battles everyday. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, The Concise 33 Strategies of War is a guide to the subtle social game of everyday life. Based on profound and timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Margaret Thatcher and Hannibal to Ulysses S. Grant, as well as diplomats, captains of industry and Samurai swordsmen.

The Art Of Seduction

Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651402
Size: 14.58 MB
Format: PDF, Kindle
View: 2909
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The Art Of Seduction from the Author: Robert Greene. Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.

Think And Grow Rich

Author: Napoleon Hill
Publisher: Wyatt North Publishing, LLC
ISBN:
Size: 67.58 MB
Format: PDF
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Think And Grow Rich from the Author: Napoleon Hill. Think and Grow Rich is a motivational personal development and self-help book by Napoleon Hill. The book was heavily inspired by the work of Andrew Carnegie. While the title focuses on how to get rich, the author explains that the philosophy taught in the book can be used to help people succeed in all lines of work and to do or be almost anything they want.

The Self Promoting Musician

Author: Peter Spellman
Publisher: Hal Leonard Corporation
ISBN: 1476867488
Size: 56.99 MB
Format: PDF, Mobi
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The Self Promoting Musician from the Author: Peter Spellman. (Berklee Guide). This updated second edition will teach you how to take charge of your musical career with crucial do-it-yourself strategies. Filled with empowering resources and tips for self-managed musicians, including: How to write a business plan, create press kits, sharpen your business chops; Using the Internet to promote your music; How to customize your demos for maximum exposure; Secrets to getting your music played on the radio; 12 things you can do to get the most out of every gig; The most comprehensive musician's resource list on the planet, updated continually online!

Smarter Faster Better

Author: Charles Duhigg
Publisher: Random House
ISBN: 067964542X
Size: 60.97 MB
Format: PDF, Mobi
View: 4844
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Smarter Faster Better from the Author: Charles Duhigg. NEW YORK TIMES BESTSELLER • From the author of The Power of Habit comes a fascinating book that explores the science of productivity, and why managing how you think is more important than what you think—with an appendix of real-world lessons to apply to your life. At the core of Smarter Faster Better are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently. They view the world, and their choices, in profoundly different ways. A young woman drops out of a PhD program and starts playing poker. By training herself to envision contradictory futures, she learns to anticipate her opponents’ missteps—and becomes one of the most successful players in the world. A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is more important than who is in the group—a principle, it turns out, that also helps explain why Saturday Night Live became a hit. A Marine Corps general, faced with low morale among recruits, reimagines boot camp—and discovers that instilling a “bias toward action” can turn even the most directionless teenagers into self-motivating achievers. The filmmakers behind Disney’s Frozen are nearly out of time and on the brink of catastrophe—until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. What do these people have in common? They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation; the way we interact with data: These are the things that separate the merely busy from the genuinely productive. In The Power of Habit, Pulitzer Prize–winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, deep reporting, and rich storytelling to explain how we can improve at the things we do. It’s a groundbreaking exploration of the science of productivity, one that can help anyone learn to succeed with less stress and struggle, and to get more done without sacrificing what we care about most—to become smarter, faster, and better at everything we do. Praise for Smarter Faster Better “A pleasure to read . . . Duhigg’s skill as a storyteller makes his book so engaging to read.”—The New York Times Book Review “Not only will Smarter Faster Better make you more efficient if you heed its tips, it will also save you the effort of reading many productivity books dedicated to the ideas inside.”—Bloomberg Businessweek “Duhigg pairs relatable anecdotes with the research behind why some people and businesses are not as efficient as others.”—Chicago Tribune “The book covers a lot of ground through meticulous reporting and deft analysis, presenting a wide range of case studies . . . with insights that apply to the rest of us.”—The Wall Street Journal

Modern Recording Techniques

Author: David Miles Huber
Publisher: CRC Press
ISBN: 1136117814
Size: 64.46 MB
Format: PDF, ePub, Mobi
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Modern Recording Techniques from the Author: David Miles Huber. As the most popular and authoritative guide to recording Modern Recording Techniques provides everything you need to master the tools and day to day practice of music recording and production. From room acoustics and running a session to mic placement and designing a studio Modern Recording Techniques will give you a really good grounding in the theory and industry practice. Expanded to include the latest digital audio technology the 7th edition now includes sections on podcasting, new surround sound formats and HD and audio. If you are just starting out or looking for a step up in industry, Modern Recording Techniques provides an in depth excellent read- the must have book

Getting Things Done

Author: David Allen
Publisher: Penguin UK
ISBN: 0857979728
Size: 12.74 MB
Format: PDF, Mobi
View: 7649
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Getting Things Done from the Author: David Allen. Completely updated and revised. Are emails keeping you in the office late at night? Is your desk overflowing with things to read and process? Are you overwhelmed by loose ends and unfinished projects? Do you despair of finding time to concentrate on the bigger picture? This book offers powerful, practical strategies for vastly increasing your organisation, efficiency and creativity - in work and life. Personal productivity expert David Allen shows how to cut through the clutter in your mind, on your desk and on your PC to get a lot more done with a lot less effort. Empty your 'to do' list out of your head and into a fail-safe systemFeel fine about what you're not doingMaster the essential two-minute ruleThis book will transform the way you work - and the way you experience work.