Brewing Up A Business

Author: Sam Calagione
Publisher: John Wiley & Sons
ISBN: 9781118061879
Size: 24.35 MB
Format: PDF, Docs
View: 1911
Download Read Online

Brewing Up A Business from the Author: Sam Calagione. Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

Brewing Up A Business

Author: Sam Calagione
Publisher: John Wiley & Sons
ISBN: 0471739960
Size: 42.36 MB
Format: PDF
View: 2035
Download Read Online

Brewing Up A Business from the Author: Sam Calagione.

Quench Your Own Thirst

Author: Jim Koch
Publisher: Flatiron Books
ISBN: 1250070511
Size: 71.46 MB
Format: PDF
View: 2219
Download Read Online

Quench Your Own Thirst from the Author: Jim Koch. Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America’s leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution. In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life. Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch’s anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

The Brewers Association S Guide To Starting Your Own Brewery

Author: Dick Cantwell
Publisher: Brewers Publications
ISBN: 1938469070
Size: 44.13 MB
Format: PDF, ePub, Mobi
View: 6581
Download Read Online

The Brewers Association S Guide To Starting Your Own Brewery from the Author: Dick Cantwell. Starting a successful brewery takes more than heart. The Brewers Association’s Guide to Starting Your Own Brewery delivers essential industry knowledge to brewers aspiring to chart their own course. While America’s craft beer renaissance continues, emphasis must remain on producing the highest quality beer—or the success of the entire industry is jeopardized. This comprehensive guide will help you plan and open a thriving, quality-oriented brewery. It reviews everything that matters, from site selection and branding to regulatory requirements, flooring choices and equipment considerations. Industry veteran Dick Cantwell of Elysian Brewing adeptly covers ingredients, financing, business plans, quality assurance, distribution, wastewater, sustainability practices and more, for prospective brewpub and packaging brewery owners alike. Cantwell walks the reader through the planning and execution required to turn craft brewing dreams into reality.

Beer School

Author: Steve Hindy
Publisher: John Wiley & Sons
ISBN: 9781118046234
Size: 69.20 MB
Format: PDF, ePub, Mobi
View: 2062
Download Read Online

Beer School from the Author: Steve Hindy. What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement." —Michael Jackson, The Beer Hunter(r) "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!" —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!" —Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too." —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." —Ken Grossman, founder, Sierra Nevada Brewing Co.

So You Want To Start A Brewery

Author: Tony Magee
Publisher: Chicago Review Press
ISBN: 1556526067
Size: 37.77 MB
Format: PDF, Docs
View: 6764
Download Read Online

So You Want To Start A Brewery from the Author: Tony Magee. In 1993, Tony Magee, who had foundered at every job he'd ever had, decided to become the founder of a brewery. So You Want to Start a Brewery? is the thrilling first-person account of his gut-wrenching challenges and heart-warming successes. Based in Petaluma, California, the Lagunitas Brewing Company makes simple and flavorful craft beer that defies categorization. The same could be said for this book. Equal part memoir, narrative, and business story, with liberal dashes of pop culture and local color, this illuminating yet hilarious account of a one-of-a-kind made-in-America journey just happens to culminate with the success of one of the nation's most popular craft beer brands. In twenty years, Lagunitas has grown from a seat-of-the-pants one-man operation to be the fifth largest—and the fastest-growing—craft brewer in the United States. So You Want to Start a Brewery? is a look behind the curtain rather than a simple business story. It's unglamorous and full of hilarious digressions, but it's never afraid to mess with the nuts and bolts. Devoted to details but never boring, this is a must-read for all who have considered starting their own business—or have sweated blood working to get one on its feet. Told in the vibrant voice of the man closest to the process—and with the most to lose—this illuminating volume should quench the thirst of anyone who has ever tried a Lagunitas beer. Tony Magee is the founder and CEO of the Lagunitas Brewing Company. He lives in Marin County, California.

Off Centered Leadership

Author: Sam Calagione
Publisher: John Wiley & Sons
ISBN: 1119141710
Size: 61.47 MB
Format: PDF, Mobi
View: 2288
Download Read Online

Off Centered Leadership from the Author: Sam Calagione. Find out what happens when companies stop competing and start collaborating. Off-Centered Leadership considers an innovative approach to business by exploring what happens when companies stop competing and start collaborating — both externally in the marketplace and internally in building a culture of communication, trust and alignment. Brimming with lessons on entrepreneurship and culture from the founder of Dogfish Head Craft Brewery, one of the fastest growing independent brewery in the country,members of his leadership team and external mentors from the worlds of business and art, this game-changing text turns competition on its head by showcasing how competing organizations can work together—and with other local businesses—to reach a common goal. The text dives into how Dogfish Head has blazed a new trail through the development of a revolutionary business model that has called upon musicians, community organizations, and even other breweries to keep product development fresh and create engaging customer experiences. This book documents and addresses the growing pains a company experiences as it evolves from the awkward early start up years into a mid-sized sustainable company with hundreds of co-workers. Calagione is candid in sharing his personal leadership challenges and success and calls on other seasoned vets inside and outside the company who inform and influence the journey of growth and creative expression Dogfish Head is on. This book is rich with practical information entrepreneurs and business people can apply to their own professional journeys. Competition has long been the name of the game in the business world, but what if there was a different way to approach business? The collaboration over competition approach to business has been proven to foster positivity, productivity, and, ultimately, success. By partnering with your competition instead of trying to outsell them, you could actually create a memorable customer experience that will have people coming back for more! Internally as well the dogfish approach has evolved and is not traditional org chart driven top down leadership. Calagione shared the challenges of evolving from a founder-driven entrepreneurial company where he was the sole creative and strategic director into a more collaborative collective where he is now one of many creative and strategic voices in the company. Discover the methods and approaches dogfish head has used to grow a rich diverse leadership team and evolve from a company basing decisions on the gut and whims of a founder to one with a more robust wholistic strategic approach in a way that allows them to stay creative and maintain their irreverent off-centered culture. Discover how ditching your competitive nature and embracing collaboration can allow you to better serve your customers Explore innovative solutions to the challenges that today's businesses face Consider how your company can grow through the collaboration over competition business model Leverage the experiences of other companies to truly understand how collaboration can contribute to your businesss success Off-Centered Leadership is a groundbreaking book that explores the power of collaboration within the business world.

Beyond The Pale

Author: Ken Grossman
Publisher: John Wiley & Sons
ISBN: 1118235576
Size: 38.88 MB
Format: PDF, Docs
View: 5969
Download Read Online

Beyond The Pale from the Author: Ken Grossman. Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co. Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world." Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the product Explores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right way Details Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream.

The Brewers Association S Guide To Starting Your Own Brewery

Author: Ray Daniels
Publisher:
ISBN:
Size: 71.38 MB
Format: PDF, Kindle
View: 5136
Download Read Online

The Brewers Association S Guide To Starting Your Own Brewery from the Author: Ray Daniels. For over 25 years, fresh flavourful beer has powered the growth of craft brewing in the United States. Along the way thousands who love great beer have started their own breweries and created thriving businesses. Now the Brewers Association, the national association for small brewers, tells you how to follow in the footsteps of these successful entrepreneurs. Written by industry veterans from every part of the country and every type of brewery, this text delivers the essential industry insight needed by aspiring brewers. In section one, individual brewers tell their stories of success -- and the lessons they leaned the hard way! Section two covers the ingredients and equipment of professional brewing so you can speak knowledgeably with brewmasters and suppliers. Section three delves into the marketing techniques used by both brewpubs and packaging craft breweries to help you to decide which business model to pursue. Finally section four covers finances including a sample business plan and essential operating data from current Brewers Association member breweries.

Brewing Up A Damn Good Story

Author: Manjit Minhas
Publisher:
ISBN: 9780981744025
Size: 57.37 MB
Format: PDF
View: 5216
Download Read Online

Brewing Up A Damn Good Story from the Author: Manjit Minhas. This book tells the 163 year story of the Minhas Craft Brewery, located in the heartland of America. It is one of very few craft, fiercely independent and heritage breweries in America that is still located at its original downtown location in Monroe, WI. It is the 14th largest brewery in America and is owned by the youngest brewery owners in the world - Ravinder and Manjit Minhas in their 20s. It is also the second oldest brewery in all of United States. This hard cover full color book printed on premium glossy paper summarizes one of the most fascinating stories in the brewing business. Chapter titles are Monroe, Land Of Beer And Cheese; Craft Brews That Make You Go ÂżYum YumÂż; Minhas School Of Beer Business Success; Owners Past And Present & Homegrown BrandsÂż; Miserable Failure of a Noble Experiment; Rescue of Heritage Brands of the New Defunct Breweries; Ad Persuasion and Sweet Libations and New Age Drinks. The book also has details on how beer is made, details on various types of craft and other beers, cheese and food pairing with beer Âż all illustrated with 300 pictures and images.