Brandfather

Author: John Murphy
Publisher: Book Guild Publishing
ISBN: 1912083914
Size: 55.33 MB
Format: PDF, ePub, Docs
View: 989
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Brandfather from the Author: John Murphy. John Murphy pens the story of his successful career, during which he identified the process of ‘branding’ – a word first coined and used by his company. John studied at Manchester University where he obtained a degree in geography. He later was awarded a Masters in Business from Brunel University. He then worked for Leesona, a textiles and plastics machinery manufacturer, before founding Novamark in London, the world’s first naming company. In 1979 they changed their name to Interbrand; by 1994, they had over 300 staff in over a dozen countries. John’s company specialised in trademark law, packaging and corporate identity design, brand valuation and brand consultancy. In 1994, John and his colleagues sold the business to Omnicom. In 1996, John retired and became a brands entrepreneur, being a branding consultant for twenty years. In 2001 he was also awarded an honorary PhD by Brunel University. John has also been a visiting Professor at both the Open University Business School and Birmingham University Business School. In Brandfather, he takes us through his fascinating career, using stories, examples and anecdotes to illustrate his unusual journey up until retirement.

The Dynamics Of The Modern Brewing Industry

Author: Terry Gourvish
Publisher: Routledge
ISBN: 1134756100
Size: 29.81 MB
Format: PDF, Kindle
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The Dynamics Of The Modern Brewing Industry from the Author: Terry Gourvish. For the past two centuries, brewing has been a constantly innovative and evolving industry, subject to changes in technology, taste and industrial structure. This ground-breaking book is one of the first to examine the industry from the perspectives of economic and business history. It combines chapters on the major European nations with chapters on the United States and Australia.

The Brewers Association S Guide To Starting Your Own Brewery

Author: Dick Cantwell
Publisher: Brewers Publications
ISBN: 1938469070
Size: 33.73 MB
Format: PDF, ePub
View: 3495
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The Brewers Association S Guide To Starting Your Own Brewery from the Author: Dick Cantwell. Starting a successful brewery takes more than heart. The Brewers Association’s Guide to Starting Your Own Brewery delivers essential industry knowledge to brewers aspiring to chart their own course. While America’s craft beer renaissance continues, emphasis must remain on producing the highest quality beer—or the success of the entire industry is jeopardized. This comprehensive guide will help you plan and open a thriving, quality-oriented brewery. It reviews everything that matters, from site selection and branding to regulatory requirements, flooring choices and equipment considerations. Industry veteran Dick Cantwell of Elysian Brewing adeptly covers ingredients, financing, business plans, quality assurance, distribution, wastewater, sustainability practices and more, for prospective brewpub and packaging brewery owners alike. Cantwell walks the reader through the planning and execution required to turn craft brewing dreams into reality.

Beer School

Author: Steve Hindy
Publisher: John Wiley & Sons
ISBN: 9781118046234
Size: 80.26 MB
Format: PDF, Kindle
View: 711
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Beer School from the Author: Steve Hindy. What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement." —Michael Jackson, The Beer Hunter(r) "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!" —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!" —Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too." —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." —Ken Grossman, founder, Sierra Nevada Brewing Co.

Day Trips New England Getaway Idea 2ed

Author: Maria Olia
Publisher: Rowman & Littlefield
ISBN: 149301031X
Size: 28.42 MB
Format: PDF
View: 2656
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Day Trips New England Getaway Idea 2ed from the Author: Maria Olia. Rediscover the simple pleasures of a day trip with Day Trips New England. This guide is packed with hundreds of exciting things for locals and vacationers to do, see, and discover within a two-hour drive to and from many top New England destiations. With full trip-planning information, Day Trips New England helps makes the most of a brief getaway.

Day Trips New England

Author: Maria Olia
Publisher: Rowman & Littlefield
ISBN: 0762776188
Size: 55.75 MB
Format: PDF, ePub, Mobi
View: 3101
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Day Trips New England from the Author: Maria Olia. Rediscover the simple pleasures of a day trip with Day Trips New England. This guide is packed with hundreds of exciting things for locals and vacationers to do, see, and discover within a two-hour drive to and from many top New England destiations. With full trip-planning information, Day Trips New England helps makes the most of a brief getaway.