Brandfather

Author: John Murphy
Publisher: Book Guild Publishing
ISBN: 1912083914
Size: 19.44 MB
Format: PDF, ePub
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Brandfather from the Author: John Murphy. John Murphy pens the story of his successful career, during which he identified the process of ‘branding’ – a word first coined and used by his company. John studied at Manchester University where he obtained a degree in geography. He later was awarded a Masters in Business from Brunel University. He then worked for Leesona, a textiles and plastics machinery manufacturer, before founding Novamark in London, the world’s first naming company. In 1979 they changed their name to Interbrand; by 1994, they had over 300 staff in over a dozen countries. John’s company specialised in trademark law, packaging and corporate identity design, brand valuation and brand consultancy. In 1994, John and his colleagues sold the business to Omnicom. In 1996, John retired and became a brands entrepreneur, being a branding consultant for twenty years. In 2001 he was also awarded an honorary PhD by Brunel University. John has also been a visiting Professor at both the Open University Business School and Birmingham University Business School. In Brandfather, he takes us through his fascinating career, using stories, examples and anecdotes to illustrate his unusual journey up until retirement.

Brandfather

Author: John M. Murphy
Publisher:
ISBN: 9781911320357
Size: 34.96 MB
Format: PDF, Docs
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Brandfather from the Author: John M. Murphy.

Dragon Fighters

Author: Rebecca Knopsnider
Publisher: AuthorHouse
ISBN: 1467041424
Size: 16.86 MB
Format: PDF, ePub
View: 4749
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Dragon Fighters from the Author: Rebecca Knopsnider. Brand has been warned never to enter Dragon Territory, but when his younger sister is taken, he has no choice but to enter the forbidden area and rescue her. Once there, Brand discovers that Dragon Territory isn't what he thought it would be, and neither are the dragons that live there.

Patterns In Language

Author: Joanna Thornborrow
Publisher: Psychology Press
ISBN: 9780415140638
Size: 19.92 MB
Format: PDF, Mobi
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Patterns In Language from the Author: Joanna Thornborrow. Patterns in Language addresses the real needs of students in modular systems who may not have a background either in traditional literature or in linguistic theory. This student-friendly textbook uses the principles of linguistic analysis to investigate the aesthetic use of language in literary (and non-literary) texts. Written in straightforward, accessible language with imaginative examples and humour, it shows how linguistic knowledge can enhance and enrich the analysis of texts. The authors borrow from traditional stylistics but focus primarily on the recurring linguistic patterns which are used by writers of poetry, fiction and drama. Textual examples include canonical literature and modern literary texts, as well as references to popular fiction, television and the language of advertising. Tasks, including textual analysis, are provided at every stage, and sample answers are also included.

Romancing The Rogue

Author: Barbara Dawson Smith
Publisher:
ISBN: 9780739410851
Size: 68.90 MB
Format: PDF, Kindle
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Romancing The Rogue from the Author: Barbara Dawson Smith.

The Pleader Containing Perfect Presidents And Formes Of Declarations Pleadings Issues Judgments And Proceedings In All Kinds Of Actions Together With The Termes And Rolls Wherein They Were Entred As They Were Drawn In The Times Of R Brownlow R Moyle I Gulston T Cory Etc

Author:
Publisher:
ISBN:
Size: 39.29 MB
Format: PDF, ePub, Mobi
View: 5381
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The Pleader Containing Perfect Presidents And Formes Of Declarations Pleadings Issues Judgments And Proceedings In All Kinds Of Actions Together With The Termes And Rolls Wherein They Were Entred As They Were Drawn In The Times Of R Brownlow R Moyle I Gulston T Cory Etc from the Author: .