Brandfather

Author: John Murphy
Publisher: Book Guild Publishing
ISBN: 1912083914
Size: 43.10 MB
Format: PDF, ePub, Mobi
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Brandfather from the Author: John Murphy. John Murphy pens the story of his successful career, during which he identified the process of ‘branding’ – a word first coined and used by his company. John studied at Manchester University where he obtained a degree in geography. He later was awarded a Masters in Business from Brunel University. He then worked for Leesona, a textiles and plastics machinery manufacturer, before founding Novamark in London, the world’s first naming company. In 1979 they changed their name to Interbrand; by 1994, they had over 300 staff in over a dozen countries. John’s company specialised in trademark law, packaging and corporate identity design, brand valuation and brand consultancy. In 1994, John and his colleagues sold the business to Omnicom. In 1996, John retired and became a brands entrepreneur, being a branding consultant for twenty years. In 2001 he was also awarded an honorary PhD by Brunel University. John has also been a visiting Professor at both the Open University Business School and Birmingham University Business School. In Brandfather, he takes us through his fascinating career, using stories, examples and anecdotes to illustrate his unusual journey up until retirement.

Brandfather

Author: John M. Murphy
Publisher:
ISBN: 9781911320357
Size: 25.74 MB
Format: PDF, ePub, Mobi
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Brandfather from the Author: John M. Murphy.

Prison Window Jerusalem Blue

Author: Bruce Clements
Publisher: Farrar Straus Giroux
ISBN: 9780374361211
Size: 72.28 MB
Format: PDF, ePub, Docs
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Prison Window Jerusalem Blue from the Author: Bruce Clements. In 831 an English brother and sister, members of a family of entertainers, are kidnapped in a Viking raid and taken as slaves to the land of their captors.

Romancing The Rogue

Author: Barbara Dawson Smith
Publisher:
ISBN: 9780739410851
Size: 28.96 MB
Format: PDF, ePub
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Romancing The Rogue from the Author: Barbara Dawson Smith.

Parliamentary Debates Hansard

Author: Australia. Parliament. House of Representatives
Publisher:
ISBN:
Size: 10.90 MB
Format: PDF, ePub, Mobi
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Parliamentary Debates Hansard from the Author: Australia. Parliament. House of Representatives.

Archaeology Yesterday And Today

Author: Jaroslav Malina
Publisher: CUP Archive
ISBN: 9780521319775
Size: 27.77 MB
Format: PDF, Kindle
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Archaeology Yesterday And Today from the Author: Jaroslav Malina. This book, first published in 1990, presents a radical interpretation by Czech philosophers of science of the philosophical, social and political forces shaping archaeology from antiquity onwards. It provides a theoretically sophisticated and cosmopolitan overview of modern archaeology, treating the history of both traditions in a single framework.