The Bling Dynasty

Author: Erwan Rambourg
Publisher: John Wiley & Sons
ISBN: 1118969707
Size: 68.89 MB
Format: PDF
View: 5734
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The Bling Dynasty from the Author: Erwan Rambourg. Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.

The Bling Dynasty

Author: Erwan Rambourg
Publisher: John Wiley & Sons
ISBN: 9781118950296
Size: 16.58 MB
Format: PDF, Mobi
View: 1703
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The Bling Dynasty from the Author: Erwan Rambourg. The book contains 10 chapters looking at Chinese consumption of luxury products from different angles. Luxury sale by nationality is an angle that has not been explored, despite its obvious relevance to the industry. With a global perspective on the industry, spanning the markets of western Europe, Hong Kong, Korea and the US, the book will provide insight into the habits and preference of the Chinese luxury brand consumer through interviews with brand managers, retailers and consumers. Each chapter will act as case studies and will include illustrations and real life examples.

Luxury China

Author: Michel Chevalier
Publisher: John Wiley & Sons
ISBN: 1118181549
Size: 19.81 MB
Format: PDF, ePub
View: 765
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Luxury China from the Author: Michel Chevalier. A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

China S Super Consumers

Author: Savio Chan
Publisher: John Wiley & Sons
ISBN: 1118905903
Size: 39.27 MB
Format: PDF, ePub, Mobi
View: 114
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China S Super Consumers from the Author: Savio Chan. Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

The Bling Ring

Author: Nancy Jo Sales
Publisher: Harper Collins
ISBN: 0062245279
Size: 41.81 MB
Format: PDF, Mobi
View: 4132
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The Bling Ring from the Author: Nancy Jo Sales. The Bling Ring by Vanity Fair writer Nancy Jo Sales is an in-depth expose of a band of beautiful, privileged teenagers who were caught breaking into celebrity homes and stealing millions of dollars worth of valuables. With a list of victims that reads like a "Who's Who" of young Hollywood, including Lindsay Lohan, Orlando Bloom, Paris Hilton, and Rachel Bilson, The Bling Ring is the stuff of writers' imaginations—with one exception—it's a true story. The media asked: Why would a group of kids who already had designer clothes, money, cars, and status take such risks? Award-winning journalist Nancy Jo Sales found the answer: They did it because they could. And because it was easy. The Bling Ring: How a Gang of Fame-Obsessed Teens Ripped Off Hollywood and Shocked the World is a shocking look at the seedy world of the real young Hollywood.

Kardashian Dynasty

Author: Ian Halperin
Publisher: Simon and Schuster
ISBN: 1501128884
Size: 68.84 MB
Format: PDF, Docs
View: 2094
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Kardashian Dynasty from the Author: Ian Halperin. Traces the rise of the Kardashian and Jenner families to reality show and tabloid fame, discussing the negative publicity that has overshadowed their recent years while scrutinizing charges of exploitation that have targeted Kris Jenner, Rob Kardashian, and Caitlyn Jenner.

Business Gamification For Dummies

Author: Kris Duggan
Publisher: John Wiley & Sons
ISBN: 1118466942
Size: 21.56 MB
Format: PDF, Kindle
View: 6049
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Business Gamification For Dummies from the Author: Kris Duggan. The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment How to build a successful gamification program How to entice and retain customers using gamification How to drive employee behavior inside your organization Real-world illustrations of gamification at work If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.

Elite China

Author: Pierre Xiao Lu
Publisher: John Wiley & Sons
ISBN: 1118179218
Size: 63.22 MB
Format: PDF, ePub
View: 2625
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Elite China from the Author: Pierre Xiao Lu. A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Brady Vs Manning

Author: Gary Myers
Publisher: Three Rivers Press
ISBN: 0804139385
Size: 54.94 MB
Format: PDF, ePub
View: 7523
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Brady Vs Manning from the Author: Gary Myers. New York Times Bestseller From Acclaimed sports journalist Gary Myers comes the definitive inside account of the greatest rivalry in NFL history Tom Brady and Peyton Manning are perhaps the two greatest quarterbacks of all time. They are living legends who have come to embody the quarterback position and shape an entire generation of the NFL. They have also been fierce rivals every step of the way, and their many epic duels have not only ranked among the best and most exciting games ever played, they have fundamentally shaped the lives of and careers of both men. But for all their shared brilliance, they are a study in contrasts. Tom is the underdog turned ultimate winner, an unheralded draft pick who went on to win a miraculous Super Bowl and become the leader of one of the NFL’s greatest dynasties. He is as firmly associated with big game brilliance as anyone who has ever played. Meanwhile Peyton was born into NFL royalty and a mountain of outsized expectations, yet somehow lived up to and exceeded all the hype, claiming virtually every passing record along his path to football immortality. The contrast in greatness—between the overachieving underdog and the crown prince of football, between postseason brilliance and statistical dominance—has served as an endless source of fascination for fans and media, and over the years as the two players have faced off again and again in classic games, the argument has only intensified. But until now, there has never been a definitive treatment of the debate that tells the real story. What do Tom and Peyton actually think of each other? What do their coaches think of them? What about teammates and opposing players? What are they like behind closed doors and in the locker room, and how does that influence their careers? How did their vastly different upbringings shape them, and how has each handled the injuries, setbacks and defeats they’ve dealt with over their careers? In this extraordinary book, veteran NFL correspondent Gary Myers tackles this subject from every angle and with unprecedented access and insight, drawing on a huge number of never-before-heard interviews with Brady and Manning, their coaches, their families, and those who have played with them and against them. The result is a remarkable collection of the most entertaining and revealing stories ever told about Peyton and Tom, from how they developed their vastly different leadership styles, to the unlikely friendship they’ve built over the years, to their respective exploits as locker room pranksters. Wildly entertaining and deeply thought-provoking, Brady vs Manning is essential reading for anyone who truly wants to understand these extraordinary players. From the Hardcover edition.

Badasses

Author: Peter Richmond
Publisher: Harper Collins
ISBN: 0062010360
Size: 32.60 MB
Format: PDF, Docs
View: 4604
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Badasses from the Author: Peter Richmond. A book that explores the enduring legends of Snake, Foo, Dr. Death, and John Madden’s Oakland Raiders, Badasses is the definitive biography of arguably the last team to play old-fashioned tough-guy football. Peter Richmond, co-author of the New York Times bestseller The Glory Game, offers a fascinating look at the 1970s Oakland Raiders, led by colorful greats from another era: Ken Stabler, Willie Brown, Gene Upshaw, Jim Otto, Art Shell, head coach John Madden, and owner Al Davis. In the bestselling vein of Boys Will Be Boys, Badasses chronicles the bar-room exploits, practice-field pranks, and Super Bowl glories of the team’s many misfits, cast-offs, psychos, and geniuses of the game.