The Bling Dynasty

Author: Erwan Rambourg
Publisher: John Wiley & Sons
ISBN: 1118969707
Size: 59.47 MB
Format: PDF, Mobi
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The Bling Dynasty from the Author: Erwan Rambourg. Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.

The Bling Dynasty

Author: Erwan Rambourg
Publisher: John Wiley & Sons
ISBN: 9781118950296
Size: 20.86 MB
Format: PDF, Mobi
View: 3367
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The Bling Dynasty from the Author: Erwan Rambourg. The book contains 10 chapters looking at Chinese consumption of luxury products from different angles. Luxury sale by nationality is an angle that has not been explored, despite its obvious relevance to the industry. With a global perspective on the industry, spanning the markets of western Europe, Hong Kong, Korea and the US, the book will provide insight into the habits and preference of the Chinese luxury brand consumer through interviews with brand managers, retailers and consumers. Each chapter will act as case studies and will include illustrations and real life examples.

Time Out Miami And The Florida Keys

Author: Editors of Time Out
Publisher: Time Out
ISBN: 1846702593
Size: 80.70 MB
Format: PDF, ePub, Docs
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Time Out Miami And The Florida Keys from the Author: Editors of Time Out. The sixth edition of Time Out Miami and the Florida Keys is your VIP pass to this A-list city. Time Out's intrepid team of insiders has combed its beaches, bars, restaurants and secret spots to create the definitive guide to the fabulous surreal life of Miami. All rumors of this city being heaven's waiting room will be dispelled as Miami's vibrant, youthful culture is exposed and explored. We will shed light-and not just a neon one on the evolution of what was once a sleepy beach town into one of the world's most glamorous spots.

China S Super Consumers

Author: Savio Chan
Publisher: John Wiley & Sons
ISBN: 1118905903
Size: 43.61 MB
Format: PDF, ePub, Docs
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China S Super Consumers from the Author: Savio Chan. Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Luxury China

Author: Michel Chevalier
Publisher: John Wiley & Sons
ISBN: 1118181549
Size: 73.18 MB
Format: PDF, ePub, Docs
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Luxury China from the Author: Michel Chevalier. A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

Contemporary Asian Modernities

Author: Yiu-Wai Chu
Publisher: Peter Lang
ISBN: 9783034300933
Size: 77.13 MB
Format: PDF, Docs
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Contemporary Asian Modernities from the Author: Yiu-Wai Chu. Bibliographic information published by Die Deutsche Nationalbibliothek Die Deutsche Nationalbibliothek lists this publication in the Deutsche National-bibliografie; detailed bibliographic data is available on the Internet-at http://dnb.d-nb.de. British Library Cataloguing-in-Publication Data: A catalogue record for this book is available from The British Library, Great Britain.

Advanced Fashion Technology And Operations Management

Author: Vecchi, Alessandra
Publisher: IGI Global
ISBN: 1522518665
Size: 46.95 MB
Format: PDF, Kindle
View: 5679
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Advanced Fashion Technology And Operations Management from the Author: Vecchi, Alessandra. Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

The Age Of The Horse

Author: Susanna Forrest
Publisher: Atlantic Books
ISBN: 085789899X
Size: 23.33 MB
Format: PDF, ePub
View: 7469
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The Age Of The Horse from the Author: Susanna Forrest. Man has always been fascinated by Equus caballus, recasting horse power into many forms: a hunk of meat, an industrial and agricultural machine, a luxury good, a cherished dancer, a comrade in arms and a symbol of a mythical past. From the wild tarpans sought by the Nazis to jade-laden treasure steeds in Ancient China, broken-down nags recycled into sausages and furniture stuffing, stallions that face fighting bulls and brewery horses that charmed the founder of the Sikh Empire, The Age of the Horse knits the history of the horse into that of humans, through revolution, war, social change and uneasy peace. It also uncovers new roles for the horse in the twenty-first century as a tool in the fight against climate change and as a therapist for soldiers damaged in unwinnable conflicts. In this captivating book, Susanna Forrest takes a journey through time and around the world, from the Mongolian steppes to a mirrored mange at Versailles, an elegant polo club in Beijing and a farm, a fort and an auction house in America, exploring the horse's crucial role and revealing how our culture and economy were generated, nourished and shaped by horse power and its gifts and limits.

Time Out Miami The Florida Keys 6th Edition

Author: Time Out Guides Ltd
Publisher: Random House
ISBN: 1407012495
Size: 67.27 MB
Format: PDF, ePub, Docs
View: 4736
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Time Out Miami The Florida Keys 6th Edition from the Author: Time Out Guides Ltd. Which? Recommended Provider: Time Out Guides kicks off 2014 by being rated top guidebook brand by Which? Survey, for level of detail, photography, quality of maps, ease of finding information and value for money. Time Out's resident team helps you get the best out of America's most flamboyant city, giving you the inside track on local culture plus hundreds of independent venue reviews. As well as covering visitor essentials, the Time Out Miami city guide is packed full of hot beaches, cool pools, Latin spice and art deco details, plus sections on the Florida Keys, Fort Lauderdale and the Everglades. *Sightseeing in Miami *Miami hotels *Miami restaurants *Miami bars *Miami shops *Miami maps