Beer School

Author: Steve Hindy
Publisher: John Wiley & Sons
ISBN: 9781118046234
Size: 41.71 MB
Format: PDF, Mobi
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Beer School from the Author: Steve Hindy. What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement." —Michael Jackson, The Beer Hunter(r) "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!" —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!" —Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too." —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." —Ken Grossman, founder, Sierra Nevada Brewing Co.

Craft Beer World

Author: Mark Dredge
Publisher: Ryland Peters & Small
ISBN: 1909313378
Size: 56.84 MB
Format: PDF
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Craft Beer World from the Author: Mark Dredge. Craft Beer World is the must-have companion for anyone who appreciates decent beer. The last few years have seen an explosion in the popularity of craft beers across the globe, with excellent new brews being produced everywhere from Copenhagen to Colorado, Amsterdam to Auckland. With more amazing beers available than ever before, it's hard to know which ones to choose. That's where Craft Beer World comes in. Gathering together over 300 of the most innovative and tastiest beers you need to try, and divided into 50 different catagories, you will find the best of the best each style has to offer. Every category comes with an explanation of the key characteristics of the style - whether it's an American IPA bursting with citrusy C-hops or an Imperial Stout full of dark roasted malts - along with an example of a classic brew and a selection of cutting edge versions that are certain to become instant favourites. So whether you're looking for bitter beers or balanced flavours, a hit of hops or a hint of coffee, the reviews will point you in the right direction to find the perfect beer to suit your tastebuds. Also included throughout the book are interesting nuggets of beer information, covering everything from the catalyst that has caused the astonishing growth in craft beer through to matching beer with food and how to serve your drinks.Mark Dredge is an award-winning beer writer and runs the popular blog Pencil and Spoon where he writes about anything ale-related. Mark has won awards from the British Guild of Beer Writers in 2009, 2010 and 2011, his work is featured in leading publications across the globe and he's an international beer judge.

The Secrets Of Master Brewers

Author: Jeff Alworth
Publisher: Storey Publishing
ISBN: 1612126553
Size: 79.54 MB
Format: PDF, ePub, Docs
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The Secrets Of Master Brewers from the Author: Jeff Alworth. Best-selling author Jeff Alworth takes serious beer aficionados on a behind-the-scenes tour of 26 major European and North American breweries that create some of the world’s most classic beers. Learn how the Irish make stout, the secrets of traditional Czech pilsner, and what makes English cask ale unique by delving deep into the specific techniques, equipment, and geographical factors that shape these distinctive styles. Contemporary brewers carrying on their traditions share insider knowledge and 26 original recipes to guide experienced homebrewers in developing your own special versions of each style.

I Hope They Serve Beer In Hell

Author: Tucker Max
Publisher: Citadel
ISBN: 0806535938
Size: 31.29 MB
Format: PDF, Docs
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I Hope They Serve Beer In Hell from the Author: Tucker Max. My name is Tucker Max, and I am an asshole. I get excessively drunk at inappropriate times, disregard social norms, indulge every whim, ignore the consequences of my actions, mock idiots and posers, sleep with more women than is safe or reasonable, and just generally act like a raging dickhead. But, I do contribute to humanity in one very important way: I share my adventures with the world. --from the Introduction Actual reader feedback: "I am completely baffled as to how you can congratulate yourself for being a womanizer and a raging drunk, or think anyone cares about an idiot like you. Do you really think that exploiting the insecurities of others while getting wasted is a legitimate thing to offer?" "Thank you, thank you, thank you--for sharing with us your wonderful tales of drunken revelry, for teaching me what it means to be a man, for just existing so I know that there is another option; I too can say 'screw the system' and be myself and have fun. My life truly began when I finished reading your stories. Now, when faced with a quandary about what course of action I should take, I just ask myself, 'What Would Tucker Do?'--and I do it, and I am a better man for it." "I find it truly appalling that there are people in the world like you. You are a disgusting, vile, repulsive, repugnant, foul creature. Because of you, I don't believe in God anymore. No just God would allow someone like you to exist." "I'll stay with God as my lord, but you are my savior. I just finished reading your brilliant stories, and I laughed so hard I almost vomited. I want to bring that kind of joy to people. You're an artist of the highest order and a true humanitarian to boot. I'm in both shock and awe at how much I want to be you." "You are the coolest person I can even imagine existing. If you slept with my girlfriend, it'd make me love her more."

Beer And Circus

Author: Murray Sperber
Publisher: Macmillan
ISBN: 9780805068115
Size: 20.87 MB
Format: PDF, Mobi
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Beer And Circus from the Author: Murray Sperber. Argues that national exposure through athletic success, profitable athletic departments, and an emphasis on research and graduate programs over undergraduate education are creating a "beer and circus" atmosphere in large universities.

Housing Transitions Through The Life Course

Author: Andrew Beer
Publisher: Policy Press
ISBN: 1847424287
Size: 20.40 MB
Format: PDF, ePub, Mobi
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Housing Transitions Through The Life Course from the Author: Andrew Beer. Lifetime attitudes to housing have changed, with new population dynamics driving the market and a greater emphasis on consumption. This important contribution to the literature argues that how we think about households and their housing needs to be recast to acknowledge this changed environment and provide a more powerful conceptual framework.

The Audacity Of Hops

Author: Tom Acitelli
Publisher: Chicago Review Press
ISBN: 1613743963
Size: 39.58 MB
Format: PDF, ePub, Mobi
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The Audacity Of Hops from the Author: Tom Acitelli. Charting the birth and growth of craft beer across the United States, Tom Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements. In 1975, there was a single craft brewery in the United States; today there are more than 2,000. Now this once-fledgling movement has become ubiquitous nationwide—there's even a honey ale brewed at the White House. This book not only tells the stories of the major figures and businesses within the movement, but it also ties in the movement with larger American culinary developments. It also charts the explosion of the mass-market craft beer culture, including magazines, festivals, home brewing, and more. This entertaining and informative history brims with charming, remarkable stories, which together weave a very American business tale of formidable odds and refreshing success.

The Craft Beer Revolution

Author: Steve Hindy
Publisher: St. Martin's Press
ISBN: 113743788X
Size: 30.97 MB
Format: PDF, Kindle
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The Craft Beer Revolution from the Author: Steve Hindy. Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.

Beer

Author: Bill Yenne
Publisher: Race Point Pub
ISBN: 1937994414
Size: 78.72 MB
Format: PDF, Docs
View: 6996
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Beer from the Author: Bill Yenne. Join author Bill Yenne on a whirlwind tour of the crafty world of beer! After a quick stop to learn about the anatomy of beer, including ingredients, styles, and even museums, Beer: The Ultimate World Tour will take you to all the regions of the world and their famous brews. Inside, you will find maps, charts, illustrations, and photographs showcasing favorite brews of the areas! Featuring beer from regions like: Belgium, Germany, Austria, Czech Republic, Great Britain, Ireland, France, Netherlands, USA, Caribbean, Canada, Australia, New Zealand and even the Far East! So grab a pint and dive into a wonderful tour of one of the world's best beverages!