Beer School

Author: Steve Hindy
Publisher: John Wiley & Sons
ISBN: 9781118046234
Size: 45.10 MB
Format: PDF, ePub, Docs
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Beer School from the Author: Steve Hindy. What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement." —Michael Jackson, The Beer Hunter(r) "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!" —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!" —Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too." —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." —Ken Grossman, founder, Sierra Nevada Brewing Co.

The Craft Beer Revolution

Author: Steve Hindy
Publisher: St. Martin's Press
ISBN: 113743788X
Size: 45.25 MB
Format: PDF, ePub, Docs
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The Craft Beer Revolution from the Author: Steve Hindy. Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.

Hoptopia

Author: Peter A. Kopp
Publisher: Univ of California Press
ISBN: 0520277473
Size: 73.58 MB
Format: PDF
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Hoptopia from the Author: Peter A. Kopp. "Hoptopia argues that the current revolution in craft beer is the product of a complex global history that converged in the hop fields of Oregon's Willamette Valley. What spawned from an ideal environment and the ability of regional farmers to grow the crop rapidly transformed into something far greater because Oregon farmers depended on the importation of rootstock, knowledge, technology, and goods not only from Europe and the Eastern United States but also from Asia, Latin America, and Australasia. They also relied upon a seasonal labor supply of people from all of these areas as a supplement to local Euroamerican and indigenous communities to harvest their crops. In turn, Oregon hop farmers reciprocated in exchanges of plants and ideas with growers and scientists around the world, and, of course, sent their cured hops into the global marketplace. These global exchanges occurred not only during Oregon's golden era of hop growing in the late nineteenth and early twentieth centuries, but through to the present in the midst of the craft beer revival. The title of this book, Hoptopia, is a nod to Portland's title of Beervana and the Willamette Valley's claim as an agricultural Eden from the mid-nineteenth century onward. But the story is fundamentally about how seemingly niche agricultural regions do not exist and have never existed independently of the flow of people, ideas, goods, and biology from other parts of the world. To define Hoptopia is to define the Willamette Valley's hop and beer industries as the culmination of all of this local and global history. With the hop itself as a central character, this book aims to connect twenty-first century consumers to agricultural lands and histories that have been forgotten in an era of industrial food production"--Provided by publisher.

The Complete Beer Course

Author: Joshua M. Bernstein
Publisher: Sterling Epicure
ISBN: 9781402797675
Size: 41.97 MB
Format: PDF, Docs
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The Complete Beer Course from the Author: Joshua M. Bernstein. Twelve easy-to-follow lessons explain how to taste, smell, and evaluate beer like an expert, explaining what separates pale ales from IPAs and stouts from brews, and offers tasting suggestions for each type of beer.

The Secrets Of Master Brewers

Author: Jeff Alworth
Publisher: Storey Publishing
ISBN: 1612126553
Size: 38.35 MB
Format: PDF, Mobi
View: 4468
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The Secrets Of Master Brewers from the Author: Jeff Alworth. Best-selling author Jeff Alworth takes serious beer aficionados on a behind-the-scenes tour of 26 major European and North American breweries that create some of the world’s most classic beers. Learn how the Irish make stout, the secrets of traditional Czech pilsner, and what makes English cask ale unique by delving deep into the specific techniques, equipment, and geographical factors that shape these distinctive styles. Contemporary brewers carrying on their traditions share insider knowledge and 26 original recipes to guide experienced homebrewers in developing your own special versions of each style.

Session Beers

Author: Jennifer Talley
Publisher:
ISBN: 9781938469411
Size: 61.38 MB
Format: PDF, Kindle
View: 107
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Session Beers from the Author: Jennifer Talley. "Explore the history and development of session beers and discover why beer drinkers and craft brewers seek out the flavor and balance of these lower-alcohol beers. Session Beers includes a collection of commercial and five-gallon recipes for creating a wide range of session beers"--

Brew Better Beer

Author: Emma Christensen
Publisher: Ten Speed Press
ISBN: 1607746328
Size: 28.80 MB
Format: PDF, ePub, Mobi
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Brew Better Beer from the Author: Emma Christensen. In this colorful homebrewing guide, The Kitchn’s Emma Christensen gives you the keys to the brewery. Start out by mastering the basic styles, like A Very Good IPA and A Very Good Porter, then move on to inspired variations such as Centennial Dry-Hopped Double IPA, Campari IPA, and Smokey Chipotle Porter to discover which flavors, infusions, hops, and yeasts work best with each ale and lager. Want to brew a signature beer with your own personal stamp? Go wild with the “Make It Yours” suggestions and try tossing anything from cherries to chai spices into your brew. This handy manual also dives deep into the mechanics of brewing all-extract, partial-extract, and all-grain brews, and includes a big, beautiful photographic guide to brewing beer so you can see exactly how each step is done. You can brew small 1-gallon batches, perfect for apartment brewers and low-risk experimentation, or brew 5 gallons and have enough to share with all your friends. You’ll also be introduced to up-and-coming beer trends like rye malts, barrel-aging at home, sour beers, gluten-free beers, and Old World beer styles. Filled with inspiring recipes like Riding Lawn Mower Pale Ale, Maple Cider Dubbel, Finnish Juniper Rye Sahti Ale, Figgy Pudding British Barleywine, and Farmers’ Market Gruit, Christensen’s accessible approach will have you brewing better beer in no time. From the Hardcover edition.

Washington Beer

Author: Michael F. Rizzo
Publisher: Arcadia Publishing
ISBN: 1625856784
Size: 79.65 MB
Format: PDF, ePub, Mobi
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Washington Beer from the Author: Michael F. Rizzo. Brewing history touches every corner of Washington. When it was a territory, homesteader operations like Colville Brewery helped establish towns. In 1865, Joseph Meeker planted the state’s first hops in Steilacoom. Within a few years, that modest crop became a five-hundred-acre empire, and Washington led the nation in hops production by the turn of the century. Enterprising pioneers like Emil Sick and City Brewery’s Catherine Stahl galvanized early Pacific Northwest brewing. In 1982, Bert Grant’s Yakima Brewing and Malting Company opened the first brewpub in the country since Prohibition. Soon, Seattle’s Independent Ale Brewing Company led a statewide craft tap takeover, and today, nearly three hundred breweries and brewpubs call the Evergreen State home. Author Michael F. Rizzo unveils the epic story of brewing in Washington.

I Hope They Serve Beer In Hell

Author: Tucker Max
Publisher: Citadel
ISBN: 0806535938
Size: 40.75 MB
Format: PDF
View: 7264
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I Hope They Serve Beer In Hell from the Author: Tucker Max. My name is Tucker Max, and I am an asshole. I get excessively drunk at inappropriate times, disregard social norms, indulge every whim, ignore the consequences of my actions, mock idiots and posers, sleep with more women than is safe or reasonable, and just generally act like a raging dickhead. But, I do contribute to humanity in one very important way: I share my adventures with the world. --from the Introduction Actual reader feedback: "I am completely baffled as to how you can congratulate yourself for being a womanizer and a raging drunk, or think anyone cares about an idiot like you. Do you really think that exploiting the insecurities of others while getting wasted is a legitimate thing to offer?" "Thank you, thank you, thank you--for sharing with us your wonderful tales of drunken revelry, for teaching me what it means to be a man, for just existing so I know that there is another option; I too can say 'screw the system' and be myself and have fun. My life truly began when I finished reading your stories. Now, when faced with a quandary about what course of action I should take, I just ask myself, 'What Would Tucker Do?'--and I do it, and I am a better man for it." "I find it truly appalling that there are people in the world like you. You are a disgusting, vile, repulsive, repugnant, foul creature. Because of you, I don't believe in God anymore. No just God would allow someone like you to exist." "I'll stay with God as my lord, but you are my savior. I just finished reading your brilliant stories, and I laughed so hard I almost vomited. I want to bring that kind of joy to people. You're an artist of the highest order and a true humanitarian to boot. I'm in both shock and awe at how much I want to be you." "You are the coolest person I can even imagine existing. If you slept with my girlfriend, it'd make me love her more."