Food Advertising

Author: Barrie Gunter
Publisher: Springer
ISBN: 3319407066
Size: 70.10 MB
Format: PDF
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Food Advertising from the Author: Barrie Gunter. This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children’s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.

Dynamics Of International Advertising

Author: Barbara Mueller
Publisher: Peter Lang
ISBN: 9781433103841
Size: 34.89 MB
Format: PDF, Kindle
View: 2504
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Dynamics Of International Advertising from the Author: Barbara Mueller. "The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

Advertising Food In Europe

Author: Aude Mahy
Publisher: Lexxion Verlagsgesellschaft Mbh
ISBN: 9783869652498
Size: 43.56 MB
Format: PDF, Docs
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Advertising Food In Europe from the Author: Aude Mahy. A large number of food law matters are handled differently by the various national jurisdictions within and outside of the European Union. This edited volume presents the various national approaches on how foodstuffs ought to be successfully marketed across the European Economic Area. Following a same framework, experienced food lawyers provide practical solutions and handy insight on the thorniest and crucial national aspects of food advertising within their country. The book is therefore conceived as a practical manual, each chapter covering one specific country.

Impact Of Market Forces On Addictive Substances And Behaviours

Author: David Miller
Publisher: Oxford University Press
ISBN: 0198753268
Size: 32.44 MB
Format: PDF
View: 6767
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Impact Of Market Forces On Addictive Substances And Behaviours from the Author: David Miller. The differences between alcohol, food, gambling, and tobacco as consumer products are obvious. Yet research suggests that there are underlying similarities in the way that food, alcohol, and gambling industries are replicating the tobacco industry's strategy of attempting to influence and determine public health policy. Impact of Market Forces on Addictive Substances and Behaviours examines the 'web of influence' formed by industries which manufacture and sell addictive products and trade associations and policy intermediaries such as lobbyists and think tanks in the EU. Using a new dataset on these corporate networks, it quantifies the strength of the connections between the actors in these webs, and uses this data to guide qualitative studies on the content of corporate strategy and, specifically, on corporations' attempts to 'capture' policy and three crucial ancillary domains: science, civil society, and the news and promotional media. The study draws on the structural data to outline the comprehensive engagement of industry with policy issues at the EU and the ways in which corporations and stakeholders attempt to influence policy in their favour. It concludes by asking what kinds of solutions might be possible to the evident public health challenges posed by the addictions web of influence, and proposes key reforms that have the best chance of minimising the impact of disease stemming from addictions in European countries. Impact of Market Forces on Addictive Substances and Behaviours is based on the research from ALICE RAP, a multidisciplinary European study of addictive substances and behaviours in contemporary society. This is an essential resource for public health researchers, policy makers in the addictive substance and behaviours field, and academics specialising in the fields of governance of addictive substances and behaviours and public health, as well as GPs and social workers wishing to supplement their knowledge on current addiction issues.

Food And Health In Europe

Author: Aileen Robertson
Publisher: Diamond Pocket Books (P) Ltd.
ISBN: 9789289013635
Size: 41.50 MB
Format: PDF, Kindle
View: 3979
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Food And Health In Europe from the Author: Aileen Robertson. Better diets and improved food safety and security benefit individual human health and help reduce costs of national health care systems, as well as bringing wider socio-economic advantages. However, people's choices for a healthy diet depend less on individual choice than on what food is available and its affordability. Therefore, public health policies based on good food and nutrition must extend beyond the health sector to include agriculture and food processing, manufacturing and trade, catering and advertising. This book highlights the need for integrated, multisectoral food and nutrition policies to encourage sustainable and safe food production and provision for all.

Case Studies In Food Policy For Developing Countries Policies For Health Nutrition Food Consumption And Poverty

Author: Per Pinstrup-Andersen
Publisher: Cornell University Press
ISBN: 9780801475542
Size: 59.13 MB
Format: PDF, Docs
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Case Studies In Food Policy For Developing Countries Policies For Health Nutrition Food Consumption And Poverty from the Author: Per Pinstrup-Andersen. The first volume of case studies designed to complement the textbook "Food Policy for Developing Countries" by Per Pinstrup-Andersen and Derrill D. Watson II.

The Power Of Point Of Purchase Advertising

Author: Point of Purchase Advertising International
Publisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Size: 14.72 MB
Format: PDF
View: 1720
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The Power Of Point Of Purchase Advertising from the Author: Point of Purchase Advertising International.

The Rise Of Obesity In Europe

Author: Virginie Amilien
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409488330
Size: 69.60 MB
Format: PDF, Docs
View: 5459
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The Rise Of Obesity In Europe from the Author: Virginie Amilien. Twentieth century Europe went through a dramatic transition from low income populations experiencing hunger and nutritionally inadequate diets, to the recent era of over-consumption and growing numbers of overweight and obese people. By examining the trends in food history from case studies across Europe, this book offers a historical context to explain how and why this transition has occurred and what we can learn in order to try and address the vitally important issues arising from obesity in contemporary Europe.

Practice Of Advertising

Author: Adrian Mackay
Publisher: Routledge
ISBN: 1136372466
Size: 10.53 MB
Format: PDF
View: 1114
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Practice Of Advertising from the Author: Adrian Mackay. The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Major Companies Of Europe 1991 1992 Vol 1 Major Companies Of The Continental European Community

Author: R. M. Whiteside
Publisher: Springer Science & Business Media
ISBN: 9401130167
Size: 44.95 MB
Format: PDF, ePub, Mobi
View: 4710
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Major Companies Of Europe 1991 1992 Vol 1 Major Companies Of The Continental European Community from the Author: R. M. Whiteside. Volumes 1 & 2 Guide to the MAJOR COMPANIES OF EUROPE 1991/92, Volume 1, arrangement of the book contains useful information on over 4000 of the top companies in the European Community, excluding the UK, over 1100 This book has been arranged in order to allow the reader to companies of which are covered in Volume 2. Volume 3 covers find any entry rapidly and accurately. over 1300 of the top companies within Western Europe but outside the European Community. Altogether the three Company entries are listed alphabetically within each country volumes of MAJOR COMPANIES OF EUROPE now provide in section; in addition three indexes are provided in Volumes 1 authoritative detail, vital information on over 6500 of the largest and 3 on coloured paper at the back of the books, and two companies in Western Europe. indexes in the case of Volume 2. MAJOR COMPANIES OF EUROPE 1991/92, Volumes 1 The alphabetical index to companies throughout the & 2 contain many of the largest companies in the world. The Continental EC lists all companies having entries in Volume 1 area covered by these volumes, the European Community, in alphabetical order irrespective of their main country of represents a rich consumer market of over 320 million people. operation. Over one third of the world's imports and exports are channelled through the EC. The Community represents the The alphabetical index in Volume 1 to companies within each world's largest integrated market.