Food Advertising

Author: Barrie Gunter
Publisher: Springer
ISBN: 3319407066
Size: 31.42 MB
Format: PDF, Kindle
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Food Advertising from the Author: Barrie Gunter. This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children’s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.

Dynamics Of International Advertising

Author: Barbara Mueller
Publisher: Peter Lang
ISBN: 9781433103841
Size: 21.28 MB
Format: PDF, ePub, Docs
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Dynamics Of International Advertising from the Author: Barbara Mueller. "The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

Marketing Communications Classics

Author: Maureen Fitzgerald
Publisher: Cengage Learning EMEA
ISBN: 9781861525079
Size: 47.69 MB
Format: PDF, Kindle
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Marketing Communications Classics from the Author: Maureen Fitzgerald. With contributions from key experts in the field, this volume brings together a selection of classic and contemporary articles on marketing communications.

Advertising Food In Europe

Author: Aude Mahy
Publisher: Lexxion Verlagsgesellschaft Mbh
ISBN: 9783869652498
Size: 69.76 MB
Format: PDF, Docs
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Advertising Food In Europe from the Author: Aude Mahy. A large number of food law matters are handled differently by the various national jurisdictions within and outside of the European Union. This edited volume presents the various national approaches on how foodstuffs ought to be successfully marketed across the European Economic Area. Following a same framework, experienced food lawyers provide practical solutions and handy insight on the thorniest and crucial national aspects of food advertising within their country. The book is therefore conceived as a practical manual, each chapter covering one specific country.

Marketing Research For Managers

Author: Sunny Crouch
Publisher: Butterworth-Heinemann
ISBN:
Size: 17.98 MB
Format: PDF, ePub, Mobi
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Marketing Research For Managers from the Author: Sunny Crouch. Marketing Research for Managers, now in its second edition, is an easy-to-read, practical introduction to marketing research. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. The purpose of the book is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. Endorsed by the CIM The only introductory UK text Foreword by Professor Robert Worcester, Chairman, MORI

Brand Equity Advertising

Author: David A. Aaker
Publisher: Psychology Press
ISBN: 1317759834
Size: 43.35 MB
Format: PDF, ePub, Mobi
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Brand Equity Advertising from the Author: David A. Aaker. This book examines the emergence of gender consciousness among women as a significant force in American politics. The author bases her argument on an in-depth empirical analysis of data derived from the U.S. biennial National Election studies of 1974 to 1984, the year of the emergence of the so-called gender gap. The author discusses the fact that while feminism is central to womens' political orientation, the simple awareness of gender differences and group consciousness is a powerful force of change.

Food Industries

Author: J. Mark
Publisher: CRC Press
ISBN: 9780412356605
Size: 53.17 MB
Format: PDF
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Food Industries from the Author: J. Mark. The aim of this book is to provide statistical information on the various food industries. Each chapter covers one particular industry or a group of related industries and is organized in the same way. Statistical details are given on industry structure, the European Community, output, inputs, capital, labour, international transactions, stocks, consumption, prices, supplies and disposals, financial information, research and development, advertising and market research, official investigations and improvements and comments.

The Challenge Of Obesity In The Who European Region And The Strategies For Response

Author: Francesco Branca
Publisher: World Health Organization
ISBN: 9289013885
Size: 35.29 MB
Format: PDF, Mobi
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The Challenge Of Obesity In The Who European Region And The Strategies For Response from the Author: Francesco Branca. In a brief, clear and easily accessible way, this summary illustrates the dynamics of the obesity epidemic and its impact on public health throughout the WHO European Region, particularly in eastern countries. It describes how factors that increase the risk of obesity are shaped in different settings, such as the family, school, community and workplace. It makes both ethical and economic arguments for accelerating action against obesity, and analyses effective programs and policies in different government sectors, such as education, health, agriculture and trade, urban planning and transport. The summary also describes how to design policies and programs to prevent obesity and how to monitor progress, and calls for specific action by stakeholders: not only government sectors but also the private sector - including food manufacturers, advertisers and traders - and professional consumers' and international and intergovernmental organizations such as the European Union.

Branded Entertainment

Author: Jean-Marc Lehu
Publisher: Kogan Page Publishers
ISBN: 0749451432
Size: 28.88 MB
Format: PDF, ePub, Docs
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Branded Entertainment from the Author: Jean-Marc Lehu. Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

Encyclopedia Of Children Adolescents And The Media

Author: Jeffrey Jensen Arnett
Publisher: SAGE
ISBN: 1412905303
Size: 62.34 MB
Format: PDF, Mobi
View: 1717
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Encyclopedia Of Children Adolescents And The Media from the Author: Jeffrey Jensen Arnett. From Internet censorship to sex and violence on television and in video games to debates over rock lyrics, the effect of media on children and adolescents is one of the most widely debated issues in our society. The Encyclopedia of Children, Adolescents, and the Media presents state-of-the-art research and ready-to-use facts on the media's interaction with children and adolescents. With more than 400 entries, the two volumes of this resource cover the traditional and electronic media and their controversial impact—for good and ill—on children and adolescents.