Fourth Estate

Author: Frank H. Lancaster
Size: 10.28 MB
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Fourth Estate from the Author: Frank H. Lancaster.

Powers Of Persuasion

Author: Winston Fletcher
Publisher: Oxford University Press
ISBN: 0199228019
Size: 41.10 MB
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Powers Of Persuasion from the Author: Winston Fletcher. During the second half of the 20th century advertising in Britain led the world. Creative campaigns reached iconic status, UK agencies grew to be world players, and advertising became a major driver in the country's economy. At the same time, the British industry was setting the pace in the way advertising operated - from issues of ethics and regulation to disciplines of account planning and market research. Powers of Persuasion tells the inside story of this dynamic, exhilarating era, with portraits of the personalities and rivalries involved, case histories of the great campaigns, and insights into the business successes and failures.

Weekly World News

Size: 39.32 MB
Format: PDF, ePub
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Weekly World News from the Author: . Rooted in the creative success of over 30 years of supermarket tabloid publishing, the Weekly World News has been the world's only reliable news source since 1979. The online hub is a leading entertainment news site.

Consuming Angels

Author: Lori Anne Loeb
Publisher: Oxford University Press on Demand
ISBN: 0195085965
Size: 76.75 MB
Format: PDF, Docs
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Consuming Angels from the Author: Lori Anne Loeb. Stylishly written and featuring a wealth of illustrations, Consuming Angels demonstrates how advertisements picked up hedonistic patterns in Victorian culture, glorified the culture's consumerism, and mythologized a middle-class life which offered prosperity for all

The Economics Of Advertising

Author: Frederic Wilfred Taylor
Publisher: Routledge
ISBN: 1136670424
Size: 38.65 MB
Format: PDF, Kindle
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The Economics Of Advertising from the Author: Frederic Wilfred Taylor. What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

1600 Business Books

Author: Newark Public Library
Size: 73.25 MB
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1600 Business Books from the Author: Newark Public Library.