A Consumers Republic

Author: Lizabeth Cohen
Publisher: Vintage
ISBN: 0307555364
Size: 38.20 MB
Format: PDF, Kindle
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A Consumers Republic from the Author: Lizabeth Cohen. In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book. From the Trade Paperback edition.

A Consumers Republic

Author: Lizabeth Cohen
Publisher: Vintage
ISBN: 0375707379
Size: 20.58 MB
Format: PDF
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A Consumers Republic from the Author: Lizabeth Cohen. An illuminating social and political history describes how mass consumption and the pursuit of prosperity transformed American life during the second half of the twentieth century, detailing the rise of political activism through the civil rights and consumer movements, the suburbanization of metropolitan areas, the changing relationship of Americans with government, and more. Reprint. 15,000 first printing.

A Consumer S Republic

Author: Lizabeth Cohen
Publisher: Alfred a Knopf Incorporated
ISBN: 9780375407505
Size: 13.13 MB
Format: PDF
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A Consumer S Republic from the Author: Lizabeth Cohen. This social and political history is a fascinating exploration of how Americans' participation in mass consumption became a basic component of citizenship in the second half of the 20th century. 3 maps & 64 illustrations.

Consumer Republic

Author: Bruce Philp
Publisher: Random House LLC
ISBN: 0771070020
Size: 77.84 MB
Format: PDF, ePub, Mobi
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Consumer Republic from the Author: Bruce Philp. "Consumer Republic's message begins with this single, inarguable truth: brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. And we consumers have the power to make it worthless. As someone who has worked on the inside, Bruce Philip knows exactly what this power can do. He includes fascinating case examples, and insights into how our system of commerce really works, and how loud our voices can really be. With an argument that is at once both startling and pragmatic, Philip dismantles the simplistic predator/prey narrative behind the anti-brand movement, confronts us with our real role in the system, and inspires us to make every dollar we spend count. To buy less, but demand better. To make meaningful choices instead of just easy ones. And then to speak up when we're happy and when we're not. Pin every one of these acts to a brand, and corporations will be forced to cooperate in making our way of life sustainable. Brands were always destined to transform marketplaces into democracies; now, consumers finally have power they can actually use. Abandon brands, says Philip, and we'll surrender our marketplace to scoundrels. Take control of them, and we can save the world"--

A Crooked Line

Author: Geoff Eley
Publisher: University of Michigan Press
ISBN: 9780472069040
Size: 70.49 MB
Format: PDF, ePub, Mobi
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A Crooked Line from the Author: Geoff Eley. "Eley brilliantly probes transformations in the historians' craft over the past four decades. I found A Crooked Line engrossing, insightful, and inspiring." --Lizabeth Cohen, author of A Consumers' Republic "A Crooked Line brilliantly captures the most significant shifts in the landscape of historical scholarship that have occurred in the last four decades. Part personal history, part insightful analysis of key methodological and theoretical historiographical tendencies since the late 1960s, always thoughtful and provocative, Eley's book shows us why history matters to him and why it should also matter to us." --Robert Moeller, University of California, Irvine "Part genealogy, part diagnosis, part memoir, Eley's account of the histories of social and cultural history is a tour de force." --Antoinette Burton, Professor of History and Catherine C. and Bruce A. Bastian Professor of Global and Transnational Studies, University of Illinois "Eley's reflections on the changing landscape of academic history in the last forty years will interest and benefit all students of the discipline. Both a native informant and an analyst in this account, Eley combines the two roles superbly to produce one of most engaging and compelling narratives of the recent history of History." --Dipesh Chakrabarty, author of Provincializing Europe Using his own intellectual biography as a narrative device, Geoff Eley tracks the evolution of historical understanding in our time from social history through the so-called "cultural turn," and back again to a broad history of society. A gifted writer, Eley carefully winnows unique experiences from the universal, and uses the interplay of the two to draw the reader toward an organic understanding of how historical thinking (particularly the work of European historians) has evolved under the influence of new ideas. His work situates history within History, and offers students, scholars, and general readers alike a richly detailed, readable guide to the enduring value of historical ideas. Geoff Eley is Professor of History at the University of Michigan.

Death In A Consumer Culture

Author: Susan Dobscha
Publisher: Routledge
ISBN: 1317536185
Size: 10.80 MB
Format: PDF, Docs
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Death In A Consumer Culture from the Author: Susan Dobscha. Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to traditional corpse disposal methods and patient-assisted suicide. Work from scholars in history, religious studies, sociology, psychology, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social groups and demographic categories, all explore the ubiquity of death as a physical, emotional, cultural, social, and cosmological inevitability. Offering a richly unique anthology on this challenging topic, this book will be of interest to researchers working at the intersections of consumer culture, marketing and mortality.

Sold American

Author: Charles F. McGovern
Publisher: Univ of North Carolina Press
ISBN: 9780807876640
Size: 10.22 MB
Format: PDF, Kindle
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Sold American from the Author: Charles F. McGovern. At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.

Events Marketing Management

Author: Ivna Reic
Publisher: Taylor & Francis
ISBN: 1136289801
Size: 60.20 MB
Format: PDF, ePub, Mobi
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Events Marketing Management from the Author: Ivna Reic. This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

Madison Avenue And The Color Line

Author: Jason Chambers
Publisher: University of Pennsylvania Press
ISBN: 9780812240474
Size: 63.36 MB
Format: PDF, ePub, Mobi
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Madison Avenue And The Color Line from the Author: Jason Chambers. Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.

Making A New Deal

Author: Lizabeth Cohen
Publisher: Cambridge University Press
ISBN: 9780521887489
Size: 58.41 MB
Format: PDF, Kindle
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Making A New Deal from the Author: Lizabeth Cohen. Looks at the everyday choices made by Chicago workers during the 1920s and 1930s and examines how their diverse social experiences led them to become effective union members and national political participants.