A Consumers Republic

Author: Lizabeth Cohen
Publisher: Vintage
ISBN: 0307555364
Size: 23.31 MB
Format: PDF
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A Consumers Republic from the Author: Lizabeth Cohen. In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book. From the Trade Paperback edition.

The Ambivalent Consumer

Author: Sheldon M. Garon
Publisher: Cornell University Press
ISBN: 9780801473029
Size: 19.42 MB
Format: PDF, Mobi
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The Ambivalent Consumer from the Author: Sheldon M. Garon. A comparative examination of the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture.

American Night

Author: Alan M. Wald
Publisher: UNC Press Books
ISBN: 0807837342
Size: 67.80 MB
Format: PDF, ePub, Mobi
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American Night from the Author: Alan M. Wald. American Night, the final volume of an unprecedented trilogy, brings Alan Wald's multigenerational history of Communist writers to a poignant climax. Using new research to explore the intimate lives of novelists, poets, and critics during the Cold War, Wald reveals a radical community longing for the rebirth of the social vision of the 1930s and struggling with a loss of moral certainty as the Communist worldview was being called into question. The resulting literature, Wald shows, is a haunting record of fracture and struggle linked by common structures of feeling, ones more suggestive of the "negative dialectics" of Theodor Adorno than the traditional social realism of the Left. Establishing new points of contact among Kenneth Fearing, Ann Petry, Alexander Saxton, Richard Wright, Jo Sinclair, Thomas McGrath, and Carlos Bulosan, Wald argues that these writers were in dialogue with psychoanalysis, existentialism, and postwar modernism, often generating moods of piercing emotional acuity and cosmic dissent. He also recounts the contributions of lesser known cultural workers, with a unique accent on gays and lesbians, secular Jews, and people of color. The vexing ambiguities of an era Wald labels "late antifascism" serve to frame an impressive collective biography.

Selling The Silver Bullet

Author: Avi Santo
Publisher: University of Texas Press
ISBN: 1477303979
Size: 51.54 MB
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Selling The Silver Bullet from the Author: Avi Santo. Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters' reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger's decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field's development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.

The Late Age Of Print

Author: Ted Striphas
Publisher: Columbia University Press
ISBN: 0231519648
Size: 67.11 MB
Format: PDF, ePub, Mobi
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The Late Age Of Print from the Author: Ted Striphas. Ted Striphas argues that, although the production and propagation of books have undoubtedly entered a new phase, printed works are still very much a part of our everyday lives. With examples from trade journals, news media, films, advertisements, and a host of other commercial and scholarly materials, Striphas tells a story of modern publishing that proves, even in a rapidly digitizing world, books are anything but dead. From the rise of retail superstores to Oprah's phenomenal reach, Striphas tracks the methods through which the book industry has adapted (or has failed to adapt) to rapid changes in twentieth-century print culture. Barnes & Noble, Borders, and Amazon.com have established new routes of traffic in and around books, and pop sensations like Harry Potter and the Oprah Book Club have inspired the kind of brand loyalty that could only make advertisers swoon. At the same time, advances in digital technology have presented the book industry with extraordinary threats and unique opportunities. Striphas's provocative analysis offers a counternarrative to those who either triumphantly declare the end of printed books or deeply mourn their passing. With wit and brilliant insight, he isolates the invisible processes through which books have come to mediate our social interactions and influence our habits of consumption, integrating themselves into our routines and intellects like never before.

Technology In Postwar America

Author: Carroll Pursell
Publisher: Columbia University Press
ISBN: 0231511892
Size: 21.64 MB
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Technology In Postwar America from the Author: Carroll Pursell. Carroll Pursell tells the story of the evolution of American technology since World War II. His fascinating and surprising history links pop culture icons with landmarks in technological innovation and shows how postwar politics left their mark on ever

The Oxford Handbook Of The History Of Consumption

Author: Frank Trentmann
Publisher: Oxford University Press on Demand
ISBN: 0199561214
Size: 30.91 MB
Format: PDF, ePub
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The Oxford Handbook Of The History Of Consumption from the Author: Frank Trentmann. The Oxford Handbook of the History of Consumption offers a timely overview of how our understanding of consumption in history has changed in the last generation.

Soldiers To Citizens

Author: Suzanne Mettler
Publisher: Oxford University Press
ISBN: 0199887098
Size: 11.55 MB
Format: PDF, Docs
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Soldiers To Citizens from the Author: Suzanne Mettler. "A hell of a gift, an opportunity." "Magnanimous." "One of the greatest advantages I ever experienced." These are the voices of World War II veterans, lavishing praise on their beloved G.I. Bill. Transcending boundaries of class and race, the Bill enabled a sizable portion of the hallowed "greatest generation" to gain vocational training or to attend college or graduate school at government expense. Its beneficiaries had grown up during the Depression, living in tenements and cold-water flats, on farms and in small towns across the nation, most of them expecting that they would one day work in the same kinds of jobs as their fathers. Then the G.I. Bill came along, and changed everything. They experienced its provisions as inclusive, fair, and tremendously effective in providing the deeply held American value of social opportunity, the chance to improve one's circumstances. They become chefs and custom builders, teachers and electricians, engineers and college professors. But the G.I. Bill fueled not only the development of the middle class: it also revitalized American democracy. Americans who came of age during World War II joined fraternal groups and neighborhood and community organizations and took part in politics at rates that made the postwar era the twentieth century's civic "golden age." Drawing on extensive interviews and surveys with hundreds of members of the "greatest generation," Suzanne Mettler finds that by treating veterans as first-class citizens and in granting advanced education, the Bill inspired them to become the active participants thanks to whom memberships in civic organizations soared and levels of political activity peaked. Mettler probes how this landmark law produced such a civic renaissance. Most fundamentally, she discovers, it communicated to veterans that government was for and about people like them, and they responded in turn. In our current age of rising inequality and declining civic engagement, Soldiers to Citizens offers critical lessons about how public programs can make a difference.

Earth Honoring Faith

Author: Larry L. Rasmussen
Publisher: Oxford University Press
ISBN: 0199986843
Size: 59.79 MB
Format: PDF
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Earth Honoring Faith from the Author: Larry L. Rasmussen. Grand Winner of the 2014 Nautilus Book Awards Thoughtful observers agree that the planetary crisis we now face-climate change; species extinction; the destruction of entire ecosystems; the urgent need for a more just economic-political order-is pushing human civilization to a radical turning point: change or perish. But precisely how to change remains an open question. In Earth-honoring Faith, Larry Rasmussen answers that question with a dramatically new way of thinking about human society, ethics, and the ongoing health of our planet. Rejecting the modern assumption that morality applies to human society alone, Rasmussen insists that we must derive a spiritual and ecological ethic that accounts for the well-being of all creation, as well as the primal elements upon which it depends: earth, air, fire, water, and sunlight. He argues that good science, necessary as it is, will not be enough to inspire fundamental change. We must draw on religious resources as well to make the difficult transition from an industrial-technological age obsessed with consumption to an ecological age that restores wise stewardship of all life. Earth-honoring Faith advocates an alliance of spirituality and ecology, in which the material requirements for planetary life are reconciled with deep traditions of spirituality across religions, traditions that include mysticism, sacramentalism, prophetic practices, asceticism, and the cultivation of wisdom. It is these shared spiritual practices that can produce a chorus of world faiths to counter the consumerism, utilitarianism, alienation, oppression, and folly that have pushed us to the brink. Written with passionate commitment and deep insight, Earth-honoring Faith reminds us that we must live in the present with the knowledge that the eyes of future generations will look back at us.

Gone Tomorrow

Author: Heather Rogers
Publisher: New Press, The
ISBN: 1595585729
Size: 11.97 MB
Format: PDF, Docs
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Gone Tomorrow from the Author: Heather Rogers. Eat a take-out meal, buy a pair of shoes, or read a newspaper, and you’re soon faced with a bewildering amount of garbage. The United States is the planet’s number-one producer of trash. Each American throws out 4.5 pounds daily. But garbage is also a global problem; the Pacific Ocean is today six times more abundant with plastic waste than zooplankton. How did we end up with this much rubbish, and where does it all go? Journalist and filmmaker Heather Rogers answers these questions by taking readers on a grisly, oddly fascinating tour through the underworld of garbage. Said to "read like a thriller" (Library Journal), Gone Tomorrow excavates the history of rubbish handling from the 1800s to the present, pinpointing the roots of today’s waste-addicted society. With a "lively authorial voice" (New York Press), Rogers draws connections between modern industrial production, consumer culture, and our throwaway lifestyle. She also investigates controversial topics like the politics of recycling and the export of trash to poor countries, while offering a potent argument for change.